On July 11 local time, the 47th World Heritage Conference held in Paris, France, adopted a resolution to officially list the Western Xia Mausoleum in the The World Heritage List. So far, China has 60 world heritage sites, ranking among the top in the world in terms of total number. Rao Quan, Vice Minister of the Ministry of Culture and Tourism and Director of the National Cutural Heritage Administration, said that the declaration of world cultural heritage deeply explained the historical and cultural values of Chinese civilization and the spiritual pursuit of the Chinese nation, further presenting the outstanding continuity, innovation, unity, inclusiveness and peace of Chinese civilization. In recent years, significant progress has been made in the protection of cultural heritage and archaeological excavations in China, driving the continuous rise of the "cultural and museum fever". As of the end of last year, there were 7046 registered museums in China; Last year, museums across the country held over 40000 exhibitions and received 1.49 billion visitors. The 'strength' of a cultural powerhouse is reflected in the ideological realm, spiritual state, and cultural cultivation of the people. Culture plays a key role in "popularizing people", on the one hand, it nurtures the spirit and temperament of the whole nation, and on the other hand, it cultivates people's spiritual world, focusing on meeting the diverse, multi-level, and multi-faceted spiritual and cultural needs of the people, and enhancing the ability to provide cultural services and cultural products. Go deep into the people and persist in creating for the people. In recent years, through improving the guidance, support and incentive guarantee mechanism for literary and artistic creation production, deepening the reform of state-owned literary and artistic troupes, setting up the national art fund, etc., the vitality of literary and artistic creation production in China has been significantly enhanced. The vast number of literary and artistic workers have gone into the depths of practice and looked at people's life. Masterpieces such as "Great Journey", "The Journey of a Legendary Landscape Painting", "Never Disappearing Radio Wave" and "Mountain and Sea Sentiment" have continued to emerge, and a number of outstanding works full of Chinese style and sense of the times have been loved by the people. Serve the people and enable them to share the fruits of development. China is promoting the standardization and equalization of public cultural services, and a six level public cultural service network covering urban and rural areas has been basically established. The "urban study rooms" and "cultural stations" have become the "cultural living rooms" around the people, and the "small and beautiful" cultural facilities have connected the "last mile" of grassroots cultural supply... The cultural sense of gain and happiness of the people has significantly increased. The vitality of culture lies in innovation and creation. Last year, the National Museum of China launched a Phoenix Crown refrigerator sticker based on the Kowloon Nine Phoenix Crown of the Ming Xiaoduan Empress in the museum's collection, which became the "best-selling" product of the National Museum of Culture; A game based on the classical literary masterpiece "Journey to the West" called "Black Myth: Wukong" has emerged and become a hit, constantly breaking the sales record of domestic games... To protect the excellent traditional Chinese culture, it is even more important to inherit and develop it well. Adhere to the principle of using the past for the present and innovating, and persist in creative transformation and innovative development, so that the culture full of national spirit can be seamlessly integrated with people's production and life, radiating vitality and vigor in the new era, and leaving a bright footnote to cultural empowerment of economic and social development. When traditional intangible cultural heritage elements such as Chongming earth cloth, Dongyang bamboo weaving, and Qiang embroidery are incorporated into Huili sneakers, time-honored brands immediately transform into trendy items. Song Tianyi, a teacher of Shanghai Academy of Fine Arts, is also the director of the "intangible heritage 100+innovative sports design" project between the Academy and Shanghai Huili Shoes. She found that consumers have increasingly recognized traditional culture in recent years, and "China-Chic" has constantly stimulated new consumption potential. The prosperity of industries is a vivid manifestation of the vitality of cultural innovation and creation, and also an important support for the construction of a cultural power. According to data from the National Bureau of Statistics, in the first half of this year, cultural and related industry enterprises above designated size in China achieved a revenue of 7129.2 billion yuan, an increase of 7.4% compared to the same period last year. As an important pivot for high-quality development, the cultural industry is constantly breaking through its own boundaries and integrating with other industries, "culture+tourism", making tourism scenes more diverse and abundant; The combination of culture and technology has led to explosive growth in new cultural formats such as short videos, live streaming, and digital art. Cultural 'soft power' is constantly transforming into economic 'hard power'. According to data from the National Bureau of Statistics, in the first half of this year, 16 industries with obvious characteristics of new cultural formats achieved a revenue of 3156.4 billion yuan, an increase of 13.6% over the same period last year. The contribution rate of revenue from new cultural formats to the growth of all cultural enterprises above designated size was 76.8%. (New Society)