Recently, Singapore's DBS Group and market insight company Cube released a report showing that from 2012 to 2024, the annual sales of e-commerce in Southeast Asia increased from $4 billion to $184 billion. It is expected that by 2030, e-commerce sales in the region will rise to 410 billion US dollars. In the booming e-commerce economy in Southeast Asia, Chinese e-commerce companies are working hand in hand with local enterprises to not only bring fast and convenient online shopping experiences to consumers in Southeast Asian countries, but also continuously help upgrade the technology platform, innovate the logistics system, and cultivate local talents in the local e-commerce industry, promoting the quality and upgrading of Southeast Asia's e-commerce economy. Enriching consumer shopping experience with fast logistics! The packaging is intact and the product quality is very high. Highly recommended! ”The design is modern and simple, with a load-bearing capacity of up to 200 kilograms. It adopts a sturdy and durable steel structure design, with multiple sizes and colors to choose from, suitable for placing on balconies and gardens. Open the mobile application of the Southeast Asian e-commerce platform "Laizanda", and there is a small shop called "Dream Home" with a high praise rate of 95%. The shop mainly sells various types of furniture, stainless steel kitchenware, and appliances. The bamboo weaving, rattan tables and chairs in the store are very popular among Thai consumers. Many buyers leave comments in the comment section in Thai, English, etc., and share the "buyer show" of tables and chairs placed on their balconies or gardens. The rattan tables and chairs sold in our store are very popular among local consumers due to their simple and fashionable style and affordable prices. ”Yunnan girl Yu Le is the owner of this small shop. She studied Thai in college and later went to Thailand to explore after graduation. I have been running this company for over 4 years and currently have 26 employees in Thailand. They are mainly responsible for live streaming, customer service, packaging, warehouse management, and other businesses. When Yu Le led the reporter to visit the warehouse, the express delivery staff of "Laizanda" were scanning the packages that needed to be shipped that day and preparing for loading and transportation. This warehouse is located in Longzaicuo Prefecture in the Greater Bangkok area, more than an hour's drive from the center of Bangkok. Consumers in Bangkok pay on the same day and receive their goods the next day. The population of Southeast Asia is nearly 700 million, with a relatively high proportion of young people. According to the data, by August 2024, except Laos, Myanmar and Timor Leste, the Internet penetration rate of Southeast Asian countries has exceeded 70%, making it a region with great development potential in the global e-commerce market. At present, "Laizanda" and "Xiapi" are the main e-commerce platforms in Southeast Asia, and the influence of Tokopedia and TikTok is also constantly increasing. In 2016, Chinese companies acquired "Laizanda" and comprehensively upgraded and transformed the "Laizanda" platform in terms of technology. They also provided various support in terms of funding, talent, and other aspects to explore new models and opportunities for the platform's development. In October last year, "Laizanda" updated an artificial intelligence component that can provide intelligent recommendations, online sample testing, and other services based on users' past consumption patterns, and developed an artificial intelligence virtual assistant to provide personalized product recommendations for users. During last year's "Double 12" period, the interaction between users of the "Laizanda" platform and artificial intelligence increased by 46% year-on-year. "In recent years, the consumption habits of Thai people have changed rapidly, and the proportion of online consumption is increasing. ”Yu Le said, "Currently, the Southeast Asian e-commerce market, including Thailand, has great development potential, and many product categories still have vacancies on local e-commerce platforms." Near Yu Le's company, there are more than ten Chinese companies engaged in the e-commerce industry gathering, who are targeting the booming business opportunities in the Southeast Asian e-commerce market and providing local consumers with a richer shopping experience. Improving logistics efficiency: At 7am in the morning, the JD Logistics warehouse located in Klang, Selangor, Malaysia has started to be busy. The vehicles waiting to load and unload goods are lined up outside the warehouse, and the goods about to be stored are also arranged in an orderly manner. Forklifts shuttle back and forth, creating a busy scene. At the cargo packing area, staff are packing the goods ready for shipment that day. This is a puzzle toy that will be shipped to a shopping mall in Penang today. Once the store receives it, it will be put on the shelves for sale, "said Huang Weilong, the national manager of JD Logistics Malaysia, pointing to the label attached to the cargo box to the reporter." Our recipients include enterprises, stores, and consumers who place orders from Southeast Asian e-commerce platforms. Generally speaking, orders placed before 2pm can be guaranteed to be shipped from the warehouse on the same day. "Huang Weilong is an Indonesian who has lived in China for more than ten years." Online shopping in China is very developed and efficient, and consumers often place orders on the same day and receive them the next day. We hope that Southeast Asian consumers also have such an online shopping experience. "To improve the efficiency and accuracy of warehouse operations, JD Logistics will use automated warehousing technology. Introduce the entire process of packaging, sorting, etc. Here, the staff places a newly delivered item on a weighing platform equipped with an intelligent scanning code weighing system. Simply scan the barcode on the cargo box, and the weight, volume, length, width, and other information of the item will be displayed and entered into the system, greatly improving work efficiency. Last year, JD Logistics achieved more than twice the growth in business volume in the region. In October last year, JD Logistics opened two air freight routes between Shenzhen and Kuala Lumpur, as well as between Shenzhen and Bangkok, bringing Southeast Asian fresh products such as durian, mangosteen, live shrimp, and crab to the Chinese market more quickly. The route between Shenzhen and Kuala Lumpur runs once a day, departing from Kuala Lumpur in the evening and arriving in Shenzhen for fast customs clearance in the evening. Fresh fruits can arrive at supermarkets and markets in southern China the next morning, with a total time of less than 24 hours, achieving timely freshness locking, "said Hu Haichun, the Southeast Asia head of JD Logistics. Last year, China proposed to encourage universities to offer courses related to "cross-border e-commerce+minority languages" through full-time and part-time channels, in order to provide talent support for cross-border e-commerce export enterprises to explore emerging markets. With more and more young people from Southeast Asian countries joining the e-commerce industry, many Chinese companies and universities are contributing to the cultivation of local talents in Southeast Asia, injecting strong momentum into the sustainable development of the industry. When the reporter arrived at Chiang Mai University in Thailand, in the classroom of the School of Arts, Media and Technology, a master's student majoring in digital technology management (Sino Thai cross-border e-commerce direction) was discussing the topic of his thesis with his supervisor. In 2022, with strong support from the Lancang Mekong Cooperation Special Fund, the "Digital Entrepreneurship Support" series of projects, and the Thailand 4.0 Strategy, the School of Arts, Media and Technology at Chiang Mai University and the Confucius Institute of the university jointly signed the "China Thailand Cross border E-commerce" Master's Joint Training Program. This course has cultivated a group of talents with digital skills for the local area, and also provided assistance for the development of more start-ups and e-commerce platforms in the future, "said Danai Tong, Vice Dean of the School of Arts, Media and Technology at Chiang Mai University and Director of the China Business Intelligence Center. Guizhou Zunyi Normal University has jointly established a cross-border e-commerce talent training base with related enterprises, and has set up 8 live streaming rooms for countries such as Vietnam and Thailand. Benefiting from the joint training program for e-commerce talents between China and Laos, Lao girl Wang Yunlan is currently studying abroad at Zunyi Normal University in Guizhou. Last April, she registered to participate in the anchor recruitment project of Guizhou Zunyi Cross border E-commerce Talent Training Base. After learning and training, she has now officially become a broadcaster at the base. She said, "Now, I often use my spare time to come to the base for live streaming sales. Through cross-border live streaming, not only have I increased my income, but I have also learned a lot of cross-border e-commerce knowledge. My professional quality has been improved, laying a good foundation for future employment and entrepreneurship." Hu Haichun said, "This year, JD Logistics Company also plans to select excellent local e-commerce talents from Malaysia to participate in a two-week training program in Beijing, Suqian, Jiangsu and other places to gain a deeper understanding of the company's corporate culture and artificial intelligence system, in order to better achieve the localization development of the company in Southeast Asia