In a selfie, German engineer Franz Stark stands next to a sleek and elegant mobile air conditioner, smiling and giving a thumbs up. Stark, who works in Stuttgart, recently told Xinhua News Agency via video link that this Chinese brand air conditioner "performs excellently". With frequent hot summer weather, refrigeration appliances continue to sell well in Europe. During the visit, the reporter found that many consumers choose Chinese brands because innovative refrigeration products in China can meet market demand and win favor with advantages such as energy saving, beautiful design, and reliable after-sales service. In the past, summers in Europe were not as hot, and many residential buildings in countries did not have a need to install air conditioning. Nowadays, if people want to install air conditioning, they will face a series of difficulties such as inadequate building conditions, complex property procedures, and high installation costs. Stark's home was not equipped with air conditioning during construction. In recent years, the children's room located on the top floor has been experiencing unbearable high temperatures after entering summer. After comparison, Stark chose the Chinese brand Midea Mobile Split Air Conditioner PortaSplit. This product does not require installation, is easy to move, runs quietly, and has excellent cooling effect, "he said. I am a bit surprised that similar products are almost impossible to find in the European market. ”Stark told reporters, "There is only one that is quite similar, but it has a lot of noise and is twice as expensive." Yaspett Dong, director of Midea's Home Air Conditioning Europe Research Institute, said that in the first half of 2025, Midea's overall sales in Europe will increase by 35% year-on-year, with PortaSplit products selling a total of 60000 units in Germany. In mid to late June, Italy experienced its first wave of high temperatures in 2025. Ivo Grande, who is engaged in human resources research in Milan, purchased a Hisense mobile air conditioner at that time. The product is plug and play and can quickly cool the indoor environment. Gianluca Di Pietro, CEO of Hisense Italy, said that the high temperature came too early and too fast, and many people couldn't wait to purchase and install traditional air conditioning. Mobile air conditioning is an effective solution. In addition, handheld small fans from China have also integrated into the daily lives of European people. In the Italian capital Rome, taxi driver Francesco placed a handheld small fan inside his car. It can be folded, compact in size, and suitable for being placed in a car, "he said. Although the electric fan is small, it has strong wind power, which can improve the air circulation inside the car and enhance the effectiveness of the car air conditioning. We have sold at least 800000 handheld small fans this year, a significant increase compared to last year. ”Mei Jiajun, Chairman of Mulin Import and Export Trading Company located in Milan, said, "Customers from France have ordered several containers at once." In recent years, energy prices in Europe have continued to rise, and energy efficiency has become an important consideration for consumers when purchasing refrigeration appliances. Leslie Wendy, who runs a second-hand luxury goods company in Rome, told reporters, "In recent years, summers in Italy have become increasingly hot, and electricity bills have almost doubled. This year, I will install air conditioning no matter what." She finally chose a Haier air conditioner with the highest energy efficiency label in Europe. Chinese refrigeration products not only have low energy consumption, but their appearance design is also increasingly in line with the aesthetic of the European market. In the process of creating high-quality products and improving quality services, the reputation of Chinese refrigeration products continues to solidify. It is reported that Midea has established a design center in Milan and continuously improves its product design level through a localized team. In addition to mobile air conditioning, new generation technology products such as bladeless intelligent fans and cooling fans in the traditional electric fan field have also gained recognition from many consumers. As of the first half of 2025, the sales of such products in Europe have exceeded 450000 units. Before purchasing an air conditioner, Wendy consulted knowledgeable friends and local air conditioner installers. Everyone says that Chinese brands have strong functionality, reasonable prices, and complete after-sales service, "she said." I also trust Chinese made home appliances and technology products