Fictitious cases, exaggerated effects, fake science popularization, real goods... The Internet health science popularization disorder will be more vigorously rectified. Recently, four departments including the Cyberspace Administration of China and the National Health Commission jointly issued a notice on regulating the behavior of "self media" in medical science popularization, which clearly requires "self media" accounts to be responsible for the authenticity and scientificity of publishing and forwarding medical science popularization information, strictly prohibits unqualified accounts from producing and publishing professional medical science popularization content, and strictly prohibits illegal disguised advertising. Previously, Hu Qiangqiang, spokesperson for the National Health Commission, stated at a press conference that some "internet famous doctors" use medical science popularization as a profit-making tool, while others mislead the public and profit by exaggerating treatment effects, fabricating cases, and fabricating stories. Medical science popularization cannot be a "traffic business", and scientific communication cannot tolerate "manipulation in the martial arts world". In order to establish rules for medical science popularization information, it is notified that the "hard answer" website platform should further improve the qualification certification of medical "self media" accounts. Accounts applying for relevant qualification certification should be classified into different types of medical professionals such as medical institution employees, medical school personnel, and pharmaceutical research and development institutions, and account qualification verification should be carried out. For example, doctors need to display their physician qualification certificate and physician practice certificate, nurses need to display their nurse practice certificate... On the basis of qualification verification, the website platform should strengthen the display of authentication information in a prominent position on the account homepage. At the same time, the website platform should further strengthen the authenticity review of certification materials in the field of medical science popularization, and strictly compare and verify the time limit and signing department of documents and unit certificates that are clearly verifiable. For practicing information of doctors, nurses, etc., it is necessary to verify and compare through the official information query channel of the National Health Commission. With the qualification, the source of the content must also be traced back clearly. It is necessary to cite and reproduce professional medical science popularization content, cite old news and events such as medical safety, combine medical field materials to arrange the plot, use artificial intelligence technology to generate synthetic medical science popularization information, and share and disseminate real health experiences. The information source or synthetic content identification must be strictly marked. It is worth noting that website platforms should clearly inform "self media" accounts not to indirectly publish advertisements for medical, pharmaceutical, medical device, health food, and special medical formula food. Those who introduce health and wellness knowledge shall not have the addresses, contact information, shopping links, or other content of relevant medical, pharmaceutical, medical device, health food, or special medical formula food operators or service providers on the same page or at the same time. Strict supervision to enable true knowledge to run further. In accordance with new requirements, website platforms should resolutely clean up illegal and irregular information such as teaching without bottom line traffic to create "internet famous doctors", spreading pornographic and borderline content through sexual health knowledge, using AI to fabricate and publish homogeneous copy related to the medical field, fabricating health stories to sell goods or drugs, impersonating doctors to conduct science popularization, and inciting refusal to seek medical treatment for the sale of health products. For accounts that do not comply with requirements or falsely label information sources, lack qualification certification, and continue to produce and publish professional medical science popularization content, illegally publish advertisements, and do not comply with medical science popularization behavior norms, gradient measures such as canceling interactive functions, clearing fans, canceling business permissions, banning speech, and closing should be taken in accordance with the law and the agreement. Putting a "tight spell" on medical science popularization is not to "brake" the dissemination of science, but to make true knowledge run further. At the same time, the notice requires that: continue to increase the supply of medical science knowledge related to traditional Chinese medicine and western medicine, and convey more authoritative and professional health knowledge to the public in a variety of people-oriented forms. Life comes first! The building of a healthy China cannot tolerate fake science popularization bricks. (New Society)