In July, high temperatures frequently occurred in many parts of China, and the demand for tourists to escape the heat remained strong. According to recent reports released by multiple online travel platforms, the search volume for "summer vacation" has significantly increased since July, with the northwest, northeast, and southwest regions becoming popular destinations. In addition to long-term tours, the reporter noticed that water parks and indoor ski resorts have become popular choices for citizens and tourists to travel around. At the same time, summer vacation is on the rise, and Yunnan, Guizhou and other places are leveraging their natural resource advantages to create summer vacation destinations and unleash the consumption potential of the summer market. The popularity of long-term summer vacation is on the rise. Currently, there are a variety of tourism projects on the grasslands, including traditional activities such as horseback riding, archery, and off-road vehicles, as well as emerging formats such as low altitude tourism, homestays, and coffee. Taking children on trips and sightseeing during summer vacation fills their hazy memories with joy, which I think is very meaningful. ”Ms. Chen from Shanghai said. In July of this year, Ms. Chen and her family embarked on a 20 day summer self driving trip to the north, and her experience on popular self driving routes in Inner Mongolia left a deep impression on her. This summer, amidst the scorching heat waves, many tourists, like Ms. Chen, have embarked on summer retreats. On July 25th, Tongcheng Travel and Moji Weather jointly released the "2025 Summer Travel Trend Report", which showed that in this year's summer travel market, tourists from the central and eastern regions of China have flocked to the western and northeastern regions to escape the heat due to the high temperature weather. The proportion of long-term travel orders has increased by more than 10% compared to the same period last year. The "2025 Summer Hotspots and Trends Report" released by Meituan Travel also shows that summer vacation has become a core demand for tourists since July. The search volume for "summer vacation" has significantly increased, with a year-on-year growth of 47%, and the northwest, northeast, and southwest regions have become popular destinations. The top ten popular summer destinations this summer are Qinhuangdao in Hebei, Dalian in Liaoning, Qingdao in Shandong, Guiyang in Guizhou, Liupanshui in Guizhou, Anshun in Guizhou, Jiuzhaigou Valley Scenic and Historic Interest Area in Sichuan, Changbai Mountain in Jilin, Shennongjia in Hubei, and Mogan Mountain in Zhejiang. On July 30, the Jiuzhaigou Valley Scenic and Historic Interest Area Scenic Area Administration Bureau announced that as of 9:00 on the same day, 41000 tickets had been reserved for Jiuzhaigou Valley Scenic and Historic Interest Area Scenic Area today, which has reached the maximum capacity. Indoor ski resorts and waterfront amusement parks have become popular choices for local tourism. In addition to long-distance trips, some coastal tourists also choose to go to nearby indoor ski resorts or waterfront destinations to escape the heat. Our family of three changed our clothes and went in to play until 8:30 pm. ”Ms. Yuan, a citizen who just finished a two-day trip to Shanghai Lingang in late July, said. This summer, their family went to Shanghai Yaoxue Ice and Snow World to create a themed series of activities from June 21st to August 31st, focusing on two major scenes: the Snow World and the Water World. The event was called "Come to Shanghai Yaoxue Ice and Snow World, Experience a 0 degree Cool Summer". It is reported that Yaoxue Ice and Snow World has introduced diversified ticketing policies to meet the summer travel needs of different tourists. At the same time, measures such as extending operating hours and increasing nighttime performance activities have been implemented to increase tourists' stay time and stimulate consumption conversion. It is expected to increase the on-site catering retail sales by 20%. The reporter learned from Meituan Travel that since July, the platform's "water park" search volume has increased by 176% month on month, and the "drifting" search volume has increased by over 247% month on month. In the northwest of Shanghai, the Taicang Alpine International Resort under Fosun Travel Culture in Jiangsu recently launched the "Alpine Snow Festival", offering more than 40 ice and snow entertainment activities such as snow carnival, parent-child skiing enlightenment, ice and snow competition, immersive performances, and global cuisine. Data shows that from the start of summer to July 12th, the cumulative number of visitors to Taicang Alpine Snow World has increased by over 50% compared to the same period in June before summer, and by over 130% compared to July last year. The daily weekend passenger flow has exceeded 5000 people; The summer booking volume of Mediterranean White Day Ark Taicang Resort has increased by 63% year-on-year, and it is expected that the remaining summer booking volume will increase by about 80% year-on-year. According to data from Qunar, since July, the booking volume of indoor skiing and ice and snow amusement parks in China has doubled year-on-year. The booking volume of indoor skiing resorts in the south exceeds that in the north. The ticket order volume of Guangzhou Hot Snow Miracle has increased fourfold year-on-year, and the booking volume of surrounding hotels has increased by 40% year-on-year driven by Suzhou Taicang Alpine Snow World. Many places are focusing on building summer vacation destinations. In addition to tourism, reporters have noticed that some tourists with ample time will also choose to go to places with pleasant climate for summer vacation. Mr. Liu from Sichuan just retired last year, and this year is their third year of going to Zhaotong, Yunnan to escape the heat. I was initially recommended here by a friend. Zhaotong has a cool climate and a straight-line distance of only about 300 kilometers from home, making transportation very convenient. We will come in July and plan to stay until the end of August before returning home. ”Mr. and Mrs. Liu said. According to the official website of the People's Government of Yunnan Province, according to the annual climate value statistics of the national meteorological station in Yunnan Province, the average temperature in July was 21.9 ℃. Among them, 71 counties and districts had a human comfort level within the comfort level, and 55% of the counties and districts in the province were suitable for summer tourism. In October 2024, seven departments including the Yunnan Provincial Department of Culture and Tourism jointly issued the "Three Year Action Plan to Accelerate the Construction of Living in Yunnan". In May of this year, Yunnan issued the "Pilot Work Plan for Further Promoting the High Quality Development of 'Living in Yunnan'", proposing to select 100 high-quality development pilot projects for 'Living in Yunnan' in different themes and types of rural, urban communities, and cultural tourism complexes throughout the province through the process of "selection application pilot promotion", including no less than 70 pilot projects for 'Living in Yunnan' villages. In addition to Yunnan, Guizhou and other places are also leveraging their geographical advantages to create summer vacation destinations. In 2024, the "Several Policy Measures for Guizhou Province to Fully Promote the Continuous Recovery and Improvement of the Economy" clearly support the construction of summer vacation, health care and living projects. At the press conference of "Summer Vacation to Guizhou" in 2025, Guizhou announced that it will promote the high-quality development of tourism real estate from four aspects: providing guidance, attracting investment, building projects, and operating well, and promote the construction of "Guizhou Tourism". (New Society)