The hot summer continues, and the domestic consumer market is showing characteristics of day night linkage and diverse forms of coexistence. According to the data released by Meituan Travel on July 29, since July, the number of searches and comments related to "night tours" has increased by about 100% month on month, and every weekend will usher in a small peak. "the Pearl River night tour", "Qiantang River night tour", and "Huangpu River night tour" are hot search words. According to the summer consumption series data of Taobao flash purchase, since July, summer consumption has continued to rise, with various forms of consumption such as "night economy", "cool economy", and "stay at home economy" erupting in concentration. From July 1st to July 21st, the number of night orders in 127 cities increased by over 100% month on month. Luohe, Baotou, Shuozhou, Xuchang, and Shangqiu became the five cities with the fastest growth in night orders, with month on month growth rates exceeding 200%, reflecting the widespread penetration of the "night economy" nationwide. Based on the summer consumption data from multiple platforms, the period from 18:00 to 22:00 has become the "golden 4 hours" for the nighttime economy. Demand for tourism, leisure, dining, shopping, and other activities is released during this period, driving the summer economy to extend from daytime to nighttime. This trend is not only reflected in traditional nighttime tourism projects, but also gives rise to diverse and culturally rich new scenes of nighttime consumption. According to data from Meituan Travel, the search volume for "museum night tours" has increased by nearly 200% month on month since July, and cultural experience night activities are becoming a new favorite among tourists. Taking the "Top of the Pyramid: Ancient Egyptian Civilization Exhibition" at the Shanghai Museum as an example, in order to meet the demand for nighttime exhibitions, the exhibition will be open daily until 21:00 from July, and a special event called "7 × 24 Hours of Sleepless Night" will be launched one week before closing. Many scenic spots have also extended their operating hours, attracting tourists to stop and form a new night tourism market through lighting, music, singing and dancing, fireworks, drones, and other means. According to data from Meituan Travel, from July 1st to July 29th, the search volume for "scenic spot night tours" increased by nearly 230% month on month. The person in charge of Shandong Nishan Tourist Resort told reporters that tourists' entry time is usually delayed until the afternoon due to high temperatures. The scenic area has extended the opening time and added night performances in response to the trend. In addition to product sales, night tours have significantly boosted the occupancy rate of self operated hotels in scenic areas and increased the average stay time of tourists. The prosperity of nighttime consumption cannot be achieved without the collaborative efforts of multiple parties. On the evening of July 26th, the "Wonderful Night Shanghai" series of activities was officially launched. On the basis of the Night Economy 1.0 support measures, Shanghai will launch 10 measures to support the development of popular landmarks in the night economy. In addition, Shenzhen relies on the "one hour living circle" of the Guangdong Hong Kong Macao Greater Bay Area to promote the port night economy as a new growth pole for cross-border consumption. The latest data from Shenzhen Border Inspection Station shows that as of July 27th, the nighttime passenger flow at the Shenzhen Hong Kong Port increased by 18% year-on-year. Among them, the passenger flow of mainland residents and Hong Kong and Macao residents increased by 29% and 14% respectively, both higher than the daytime growth rate. From a business logic perspective, the rise of night tourism not only extends the operating hours of businesses, but also enhances consumer stickiness through the innovative model of "culture+scene". The relevant person in charge of Meituan Travel told reporters: "Multiple cities are actively promoting the development of night dining, cultural entertainment and other industries. During the peak summer consumption season, night tourism can not only extend the business hours of businesses, but also enhance tourists' willingness to stay, becoming an important channel for night consumption. How to promote the" night economy "towards a" long-term ecology "has become a focus of industry attention. Zhu Keli, founding director of the National Research Institute for New Economy, analyzed to reporters that policy efforts need to focus on three dimensions: first, deepen the integration of culture, commerce, and travel, and develop immersive products with local cultural characteristics, such as combining the renovation of historical districts with intangible cultural heritage experiences to create memorable consumer memories; Secondly, optimize urban supporting services, improve nighttime transportation efficiency and public safety index; Thirdly, promote cross regional resource coordination, encourage neighboring cities to build differentiated themed night economy belts, and form economies of scale through linkage marketing. From data growth to scenario innovation, from policy support to ecological construction, the rise of summer night economy not only reflects the upgrading of consumer demand, but also indicates that urban economic vitality is extending to deeper dimensions. With the acceleration of the integration of culture, commerce, and tourism and the improvement of supporting services, nighttime consumption is expected to become an important carrier for stimulating domestic demand, promoting employment, and inheriting culture, injecting lasting momentum into the high-quality development of cities. (New Society)