Popular Manzhan is hard to get a ticket, restaurant orders in hotels around Manzhan are hot, young people queue up to buy "millet" in the "anime" theme shopping mall... In Shanghai, Chengdu, Dongguan and other cities, Manzhan has become a new attraction to attract animation fans to visit, and one exhibition ticket can connect multiple consumption scenes, allowing young tourists to experience a city with animation. What is the charm of comic exhibitions? Why can it attract a large number of enthusiasts to cross mountains and seas to watch the exhibition? A survey conducted by BW Comic Exhibition shows that over 70% of the exhibition audience believe that watching the exhibition itself is secondary, and meeting and playing with like-minded people they meet online is the most important thing. The popularity of "traveling with comic exhibitions" reflects the important influence of interests, social skills, emotional values, and other factors on the travel choices of the younger generation. To outsiders, dressing up as a favorite anime character may seem more like "playing house", but for enthusiasts, cosplay、 Buying merchandise, decorating clothes and bags with favorite anime elements, and other behaviors are all "showcase windows" that showcase personality, hobbies, resonance, and recognition. Comic exhibitions are large-scale gatherings that meet these social needs. With the rapid rise of domestic IPs such as Nezha and Black Myth: Wukong, more and more "top streams" have appeared in animation, games and other exhibitions, and the "out of circle" of content has also led to the expansion of domestic pan "anime" users. According to the Report on China's anime Economy and User Behavior Data 2024-2025, the scale of China's pan "anime" and surrounding markets will be about 597.7 billion yuan in 2024. The contribution of animation peripheral products to the animation industry has continued to rise in recent years. The diversified interaction of "IP derivatives+cultural tourism consumption" is becoming a new growth engine of "animation+tourism". When urban spaces can provide offline social scenes for young tourists and extend anime IP elements beyond commercial districts, scenic spots, and other exhibition halls, urban cultural tourism will show new charm. In Beijing Wangfujing Joy Shopping Center, the "anime" theme space not only attracts local tourists, but also becomes a new clocking place for young tourists from other places to visit Wangfujing; In the Nanjing Road Walkway in Shanghai, the old shopping mall Hualian Commercial Building has "transformed" into Bailian ZX Fun Center, bringing together more than 40 "anime" brand stores, all kinds of cartoons, animations, games, and online texts, with a maximum daily passenger flow of 90000 person times; The smoke filled streets and alleys of Xiguan in Guangzhou have become the theme blocks of the animated film Assassin May 67, creating a tourist route of "market culture+anime". According to statistics, by the end of 2024, more than 60 core business districts in China's first and second tier cities are actively building "anime" consumer landmarks. By introducing IP authorized stores, regional first stores, IP flash events, etc., they have attracted a large number of young tourists who are clocking in and relaxing, creating new cultural and tourism consumption hotspots. For cities, while embracing this young cultural trend, they should also put more effort into content screening and quality improvement, creating a city space that integrates cultural charm and consumer vitality through comic exhibitions and their linkage. Through active guidance and careful cultivation, they can not only build a dream world of "recharge happiness" for young tourists, but also open up a healthy and abundant new fertile ground for urban cultural tourism. (New Society)