Ignite the economic engine through culture. Nowadays, the driving effect of "Music Festival+" has won a lot of attention, and many cities are actively creating unique cultural and tourism brands, opening up new spaces for cultural and tourism development. For example, Changzhou uses the the Taihu Lake Lake Bay Music Festival as a medium to link up scenic spots and homestays around the lake to create a "super IP" that can promote urban development. According to statistics, the 10th Changzhou the Taihu Lake Bay Music Festival received 136000 visitors in four days, of which nearly 70% came from other provinces, driving the consumption of surrounding areas to more than 650 million yuan. Many places continue to promote the "ticket economy", where music festival tickets can provide free access to scenic areas and enjoy dining discounts, attracting many people to come. (New Society)