Cultural formats have a more "technological style" - Guangdong actively explores effective mechanisms for the integration of culture and technology
2025-07-21
In Huangpu District, Guangzhou, a cultural feast with Huangpu Military Academy as the theme is being staged. The large-scale immersive stage play 'Huangpu! Huangpu!', which took over 300 days to create, instantly ignited the scene with the phrase 'Go to Huangpu'. The drama is based on the historical and cultural context of Huangpu Military Academy, divided into five acts, using holographic projection, virtual interaction and other technologies, combined with modern sound and light technology such as landscape restoration, virtual reality, stage design and lighting, to trace and gaze at the history of Huangpu Military Academy. When holographic projection projected war and smoke onto the stage, I almost forgot to breathe. The three-dimensional surround effect makes people feel like they are not the audience, but witnesses to history. ”Mr. Liu, the audience member, said after watching the performance. According to statistics, as of March 31, 2025, "Huangpu! Huangpu!" has performed a total of 425 times and attracted over 164000 viewers. During this year's May Day holiday, the opera hall of Guangzhou Grand Theatre was filled with spectators. Some people are carefully reviewing the plot summary of "Moonlight at the Top of the Bay", while others are communicating with friends. In the back row, someone is taking out a telescope that has been prepared in advance, looking forward to the show. As an opera created against the backdrop of the Guangdong Hong Kong Macao Greater Bay Area, "Moonlight at the Top of the Bay" incorporates many technological elements into the scene design. Our stage subject can rotate and move, like a small island, "said Chen Wei, the chief director of" Moonlight on the Bay ". In order to promote the high-quality development of the performance market, Guangzhou focuses on breaking through the barriers of the administrative approval system for cultural, tourism, and sports industries. To streamline the approval process and strengthen government services, Guangzhou has launched the administrative approval reform "Cultural, Tourism, and Sports One License Pass" and implemented "Suiyuan Pass" and "Suiyan Pass" for different types of targets. Huangpu District and Panyu District are the first in the city to take on the responsibility of promoting the implementation of "Sui Yuan Tong" and "Sui Yan Tong". Promote the 'One License for Culture, Tourism, and Sports' to keep the commercial performance market booming, stable, and orderly. ”Wei Hua, member of the Party Group and Deputy Director of the Culture, Radio, Television and Tourism Bureau of Huangpu District, Guangzhou, introduced that the relevant reforms are not simply about "reducing materials", but focusing on the pain points of enterprises and promoting data sharing and regulatory coordination. Nowadays, relevant reform explorations are gradually gaining market recognition. According to statistics, in 2024, there will be 251 cultural enterprises above designated size in Huangpu District, with a revenue of 79.033 billion yuan, a year-on-year increase of 13%; The number of cultural, sports and entertainment market entities in the entire region reached 5072, a year-on-year increase of 17.03%. As night falls, Guangzhou Luogang Xiangxue Park is decorated with colorful lanterns, shining brightly. On this year's Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Festival, Xiangxue Park held its first light show. On the basis of the traditional light show, it skillfully integrated digital technology and traditional culture to create an immersive and interactive experience of watching lights. With the support of technologies such as artificial intelligence and augmented reality, this lantern festival has specially launched the "Intangible Cultural Heritage Plum Blossom Exquisite Small Lantern". Tourists can scan the QR code of the mascot under the small flower lamp, and a real-life 3D video can be presented on their mobile phones, bringing home the "Flower Sea" and "Lantern Festival". Traditional night tourism is limited by factors such as lighting and visibility, making it difficult to fully showcase the charm of scenic spots. In recent years, immersive digital night tours have gained popularity in the market. Data shows that this summer, the search volume and order volume of night tours in Guangdong have increased to varying degrees. What changes can the introduction of digital technology bring to night tourism? Under an electronic screen at the LiFeng Culture South China Exhibition Center in Guangzhou, visitors can wave their hands at the words on the screen and various interactive images will appear; Going further inside, an old man who "guards the forest" spoke to the tourists in a long voice: "You're here! Every leaf here reflects the brilliance of life, and every beam of light tells an ancient and mysterious story." Here, participants can experience immersive light and shadow special effects works, without wearing wearable devices, to feel the wonderful or shocking fusion of reality and reality. Through interactive games, they can experience the magical science fiction world, enjoy the wonderful culture and art, and feel the shock and surprise brought by technology. We attach great importance to the night tourism economy, and the combination of technology and culture can create an incremental market. ”The relevant person in charge of Li Feng Culture introduced that the company focused on four business segments of "market, museum, show and tour" through technological innovation, business type innovation and model innovation, and participated in building a number of innovative cultural and tourism projects, including Nanning Museum, Guangdong Opera Art Museum, Mount Huangshan Intangible Cultural Heritage Museum. National performance theaters are very popular, and updating sound, light, and electrical equipment is a must-have. Whether it is a fixed theater or a temporary concert, the procurement demand for technological stage design equipment continues to be released. ”The person in charge said that new immersive products should be developed with IP as the core, reconstructing traditional scene experiences through technological means, using light and shadow technology, interactive devices, etc., to shift night tours from "watching" to "participating". Chen Miao, a member of the Party Group and Deputy Director of the Culture, Radio, Television and Tourism Bureau of Huangpu District, Guangzhou, stated that Huangpu District actively explores and innovates in the construction of public cultural services, creating a "government resource supply+enterprise independent operation+social force participation" centralized branch system, and carrying out activities related to "cultural distribution". (New Society)
Edit:ZhiWei Responsible editor:WangHai
Source:culture.gmw.cn
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