Recently, many cities such as Shanghai, Tianjin, and Nanjing have focused on the first tier economy and provided strategies for its long-term and healthy development. For example, according to the official website of Tianjin Municipal Bureau of Commerce, on July 15th, multiple departments including Tianjin Municipal Bureau of Commerce and Tianjin Municipal Bureau of Finance jointly issued the "Several Measures to Promote the High quality Development of Tianjin's First Release Economy", proposing multiple measures such as "building a First Release Economic Ecological Circle" and "creating a First Release Economic Platform". Hong Tao, Vice Chairman of the China Society of Consumer Economics, told reporters that actively deploying relevant work in many places not only helps to boost consumption, promote industrial transformation and upgrading, and create new economic growth points, but also helps to promote the transformation of innovative achievements into real productivity, and to create a social atmosphere that encourages innovation and entrepreneurship. Overall, the four major characteristics dominate the development trend of the first domestic economy: policy support and industrial incentives run parallel, digital technology reshapes the supply chain, cross-border integration is becoming increasingly evident, and the influence of cultural IP (intellectual property) is growing. While introducing supportive policies, many regions have also clarified reward and subsidy measures for first-time entrepreneurs. After the policy came into effect, some places quickly promoted the implementation of reward and subsidy measures. The combination of policy support and industrial incentives will mobilize more and more enterprises to participate in the initial launch economy and broaden the sustainable development path of the initial launch economy. The penetration of digital technologies such as big data analysis and artificial intelligence algorithms into the initial economy is increasing. On the one hand, many companies use digital technology to conduct multidimensional analysis of consumer behavior data, historical sales records, etc. before launching new products or services, in order to ensure accurate user outreach for first-time releases or exhibitions. On the other hand, some companies rely on technological innovation to create products with a strong sense of technology, successfully attracting a large number of users and setting an example for other companies. ”Fu Yifu, a special researcher at Suzhou Commercial Bank, told reporters. The first-time economy is not an isolated island, and its integration with industries such as sports, tourism, and film has created hot topics. Against the backdrop of the concentrated outbreak of personalized consumption demand and the widespread emphasis on experience among consumers, these hot topics effectively promote the transformation of "traffic frenzy" into consumption increment, providing stronger support for the growth of industries such as retail, catering, and accommodation. Song Xiangqing, Vice President of the Chinese Society of Business Economics, stated in an interview with reporters that the public's recognition of traditional culture and pursuit of popular culture have created conditions for the popularity of cultural IP. Nowadays, new products containing cultural IP often sell out immediately upon their debut, demonstrating the strong appeal of the "cultural IP+debut economy". The rapid growth of the market size has gradually become an important lever for stimulating market vitality and creating new consumer demand, thanks to its innovation, leadership, and multiplier effect. The development momentum is strong. According to statistics from the China Research Institute Puhua Industry Research Institute, the market size centered on new product launches will exceed 1.2 trillion yuan in 2024, accounting for 2.8% of the total retail sales of consumer goods. It is expected to reach 1.42 trillion yuan at a growth rate of 18.5% by 2025, becoming a "golden track" to drive consumption growth. The interviewed experts generally believe that China's first tier economy also faces many bottlenecks in its growth and development process, such as homogeneous competition, insufficient industrial chain coordination, and poor financing channels. Tian Huimin, a special researcher at the Beijing Reform and Development Research Association, told Securities Daily reporters that various regions should place the promotion of the initial public offering economy in the construction of a unified national market, strengthen communication and cooperation between different regions and departments, and deeply explore their own comparative advantages in culture and industry. Relevant enterprises should conduct research in advance, develop creative marketing strategies, and meet the public's consumption needs and aesthetic preferences with distinctive products and services. In addition, it is recommended that banks and other financial institutions innovate their service models, launch customized financing solutions based on the characteristics of initial economic enterprises, and provide appropriate interest rate discounts. (New Society)