On July 16th, the latest value-added tax invoice data released by the State Administration of Taxation showed that in the first half of 2025, the development of China's silver economy presented three major highlights. From the perspective of supply, elderly care services are constantly enriching, and silver hair products are accelerating iteration. With the comprehensive support of multiple policy measures, the supply of elderly care services and silver hair products has been further enriched. From the perspective of service supply, in the first half of the year, the sales revenue of elderly and disabled care services, elderly friendly family services, and elderly friendly social care and assistance services in China increased by 40.9%, 14.1%, and 8.8% year-on-year, respectively, which were 37.7 percentage points, 10.9 percentage points, and 5.6 percentage points higher than the average growth rate of the national service industry, showing a rapid growth trend. From the perspective of production and manufacturing, in the first half of the year, the number of households engaged in the production and manufacturing of silver hair products in China increased by 14.1% year-on-year; The sales revenue of fitness equipment manufacturing for the elderly, rehabilitation aids manufacturing, and nutrition and health food manufacturing increased by 14.7%, 12.1%, and 6.9% respectively year-on-year, which were 9.5 percentage points, 6.9 percentage points, and 1.7 percentage points higher than the average growth rate of the national manufacturing industry, respectively. From the perspective of demand, the silver haired group has enormous consumption potential and diverse preferences. Basic needs, health, and self satisfaction have become the three core driving forces for silver hair consumption. The demand for elderly care services has diversified. In the first half of the year, the sales revenue of community elderly care services, institutional elderly care services, and home-based elderly care services increased by 30.4%, 22.6%, and 18% year-on-year, respectively. The growth rate of health consumption is impressive. In the first half of the year, the sales revenue of assistive hearing aids, elderly nutrition and health products, and health monitoring equipment increased by 32.2%, 30.1%, and 7.5% year-on-year, respectively. The significant increase in preventive expenditures for health consumption reflects the shift of health awareness from passive medical care to active management. Cultural and entertainment consumption has been upgraded and improved. In the first half of the year, the sales revenue of elderly tourism services, sports and health services, and cultural and entertainment activities increased by 26.2%, 23.9%, and 20.7% respectively year-on-year, reflecting that the silver haired group has shifted from "elderly care" to "enjoying the elderly", and the attribute of self enjoyment has become apparent. From a trend perspective, digitalization empowers the development of the silver haired economy in a new direction. 5G、AI、 New generation information technologies such as big data and the Internet of Things are deeply integrated and applied in the silver industry, and industrial digitization is poised to take off. In the first half of the year, the amount of information technology services purchased by silver haired economic enterprises nationwide increased by 16.9% year-on-year; The sales revenue of smart elderly care technology services, elderly intelligent and wearable equipment manufacturing increased by 33.7% and 32.6% respectively year-on-year. Developing the silver economy is not only a 'must answer question' for China to cope with aging, but also a 'new engine' to activate domestic demand. ”The person in charge of the relevant department of the State Administration of Taxation stated that "the tax department will continue to implement a series of tax and fee support policies, help the silver haired economy play its role in the new blue ocean, safeguard the improvement of consumption quality and the cultivation of new consumption, and empower China's high-quality economic development