Culture

Travel photography, engraving social imprints for deep expression

2025-07-17   

According to media reports, in Beichuan, Mianyang, Sichuan, there is a group of customized travel photographers who plan tourist routes, provide service styling and emotional communication, and create an exclusive memory for tourists. This group of young people quickly gained numerous fans. Currently, travel photography has become an undeniable trend in mass cultural and tourism consumption. Recently, the Ministry of Human Resources and Social Security announced that it plans to add customized travel photography as a new profession, and this profession will receive "official certification". Travel photography, also known as travel photography, is a process in which travelers actively plan and deeply immerse themselves in specific scenes to create images to record the travel process, emphasizing the integration of "scene sense", "experiential", and "emotional value". Whether it is customized services provided by professional photography teams or clips captured by ordinary tourists using mobile phones and drones, they are all part of the tourism photography ecosystem. In recent years, riding on the trend of tourism consumption, travel photography has shown unprecedented diversity. Theme project exploration, personalized customization services, and niche route development are intertwined, and creative practices are constantly emerging. Professional teams provide full process services for styling, itinerary, shooting, and photo editing, allowing travel photography to completely bid farewell to simple check-in and enter a deeper emotional expression stage. The boom of travel photography stems from the upgrading of countrymen's tourism consumption concept. Data shows that in 2024, the per capita single trip consumption in China reached a historical high of 1024.04 yuan. More and more tourists are no longer satisfied with "arriving at their destination", but pursue "immersing themselves in the scene", using multidimensional sensory experiences such as taste, vision, and cultural interaction to enjoy unique emotional value during the journey. With the shift of the public towards "experience first" consumption, "value for money" has surpassed "value for money", and tourists are increasingly willing to pay a premium for emotional resonance, cultural identity, and irreplicable momentary memories during their journey. This consumption upgrade deeply echoes the construction of identity and self-expression demands of contemporary young people. The trend culture phenomenon marked by the rebellious declaration of the movie "Ne Zha" and the personality attitude of "LABUBU" indicates that the identity of contemporary young people focuses on relying on individual achievements, unique experiences, and social feedback. The new paradigm of expressing identity promotes the transformation of travel photography from a traditional "commemorative tool" to an expression carrier for individuals to actively construct their "ideal self". For example, tourists galloping on the grasslands of Inner Mongolia with horses and whips, or dancing in ancient Hanfu, these scene based narratives not only demonstrate an undefined attitude towards life, but also constitute a breakthrough from formulaic life. Looking deeper, it is social networks that have built a new type of public space and feedback system for individual self shaping. The image sharing and community interaction after the journey, pushing the "me on the journey" to a broader display stage, liking, commenting, and sharing, can transform personal images into quantifiable social feedback. Various carefully selected beautiful images are disseminated through algorithms and reach a massive number of users online. When they receive positive social feedback, the interactive heat and widespread resonance it triggers continue to strengthen the authenticity and sense of value of self-expression, ultimately allowing personal journey insights and image shaping to be empathized and recognized in the external world. Travel photography not only showcases self-expression, but also objectively promotes cultural dissemination and exchange. On the one hand, travel photography works are spread on social media platforms, transforming cultural elements such as Miao silver jewelry and Dai tube skirts into visual images that can reach millions of users, thereby arousing attention and promoting cultural dissemination. On the other hand, in travel photography, with people's attempts to experience more and richer cultural carriers, cultural identity and understanding quietly emerge before and after the camera. Tourists take travel photos in Miao villages in southeastern Guizhou, listening to ancient Miao songs and learning silver jewelry carving techniques. They not only record unique moments, but also understand the impact of the simple cosmology of "all things have spirits" on the production and life of people in ethnic areas through interaction. This deep cultural resonance often becomes the most touching part of image sharing. The rise of travel photography presents a social and cultural phenomenon of consumption upgrading, social psychology, and the integration of digital technology. From the travel proof of 'visiting here' to the personalized narrative of 'deep expression', these are vivid depictions of modern people crossing age barriers and constantly seeking recognition and resonance. As a window for observing social spirit, it not only reflects people's deep pursuit of spirit after material abundance, but also records how individuals are empowered by technology to reconstruct their connection with the world through the lens, adding more poetic exploration to ordinary life. (New Society)

Edit:Momo Responsible editor:Chen zhaozhao

Source:Guangming Net - Guangming Daily

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