On July 14th, the General Administration of Customs released data showing that according to preliminary estimates, China's cross-border e-commerce imports and exports in the first half of the year were about 1.32 trillion yuan, a year-on-year increase of 5.7%; Among them, exports amounted to approximately 1.03 trillion yuan, an increase of 4.7%; Imports amounted to approximately 291.1 billion yuan, an increase of 9.3%. Associate Professor Liu Chunsheng from Central University of Finance and Economics stated in an interview with reporters that the positive growth of cross-border e-commerce imports and exports demonstrates China's resilience in foreign trade and strong industry risk resistance; The 9.3% import growth rate reflects the strong demand of domestic consumers for high-quality overseas goods, which is a concrete manifestation of consumption expansion and upgrading, and balanced development of foreign trade. The achievement of diversified layout to hedge external risks cannot be separated from the strong support of multiple factors. Specifically, the continuous release of policy dividends, technological innovation driven efficiency improvement, continuous optimization of supply chains, and diversified layout to hedge external risks have all contributed to the good performance of cross-border e-commerce imports and exports. On January 27, 2025, the State Administration of Taxation issued the Announcement on Supporting the Development of Overseas Warehouses for Cross border E-commerce Exports and Relevant Matters of Export Tax Refunds (Exemptions), aiming to better play the positive role of export tax refunds in supporting the development of overseas warehouses for cross-border e-commerce exports. On November 25, 2024, the General Administration of Customs issued Announcement No. 167 of 2024 (Announcement on Further Promoting the Development of Cross border E-commerce Exports), which proposed important contents such as "canceling the registration of overseas warehouse enterprises for cross-border e-commerce exports" and "simplifying export document declaration procedures". A series of policy measures have opened up more space for the effective growth of cross-border e-commerce import and export scale. Guo Tao, Deputy Director of the China E-commerce Expert Service Center, told reporters that digital technology innovations such as artificial intelligence (AI), blockchain, big data, and the Internet of Things are constantly emerging, bringing more possibilities for cross-border e-commerce enterprises to reduce market trial and error costs, restructure operational models, and enhance cross-border settlement security. For example, cross-border e-commerce companies can use AI models to generate multilingual introduction videos for a certain product, which can effectively cover overseas markets in different languages, reduce localization operating costs, and better convert traffic into consumption increments. The continuous optimization of cross-border e-commerce supply chain is reflected in different aspects. According to data released by the Ministry of Industry and Information Technology, in 2024, the added value of industries above designated size increased by 5.8% year-on-year, an increase of 1.2 percentage points from 2023. The total added value of all industries reached 40.5 trillion yuan, and the overall scale of the manufacturing industry remained the world's largest for 15 consecutive years. The latest data released by the General Administration of Customs shows that as of June this year, the total number of China Europe freight trains has exceeded 110000, connecting 128 cities in China and 229 cities in Europe. In recent years, cross-border e-commerce companies have been striving to maintain and stabilize their market share in Europe and America while actively exploring emerging markets, adjusting their business models and product structures for different markets, and winning the favor of overseas consumers with customized products, thereby minimizing dependence on a single market and effectively hedging against risks caused by exchange rate fluctuations. ”Liang Haiming, president of the the Belt and Road Research Institute of Hainan University, told reporters. Taking multiple measures to meet challenges, cross-border e-commerce is a "digital bridge" that quickly connects producers and consumers from various countries, and an important lever for creating a "buy global, sell global" pattern. After years of development, China's cross-border e-commerce has achieved fruitful results in terms of market size, number of enterprises, and regional distribution. On November 22, 2024, the Ministry of Commerce released data showing that there are already 120000 cross-border e-commerce export enterprises in China. According to iFinD data from Tonghuashun, as of July 15th this year, there are 325 A-share listed companies under the concept of "cross-border e-commerce". Song Siyuan, Deputy Researcher at the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, stated in an interview with reporters that in the long run, China's cross-border e-commerce still faces many challenges. For example, "last mile" delivery is still a bottleneck in industry development, there is still significant room for improvement in the application of digital technology in the industry, and enterprises need to invest a lot of resources in compliance issues, resulting in a significant increase in operating costs. How to further promote the quality and upgrading of cross-border e-commerce is a "must answer question" for China's foreign trade to achieve high-quality development. Song Siyuan analyzed that in the future, relevant departments should do the following work well: first, strengthen international cooperation and further improve the level of trade facilitation; Secondly, we will strengthen the construction of global logistics infrastructure, integrate resources such as China Europe freight trains and Southeast Asia sea freight lines, and improve local distribution capabilities; Thirdly, increase investment in research and development of cross-border e-commerce related technologies and expand talent reserves; The fourth goal is to build a brand with international influence, enhance product added value and competitiveness, and make good use of digital marketing methods. (New Society)