Consumption is the "main engine" driving economic growth, a key link in smoothing the domestic circulation, and a direct reflection of people's aspirations for a better life. Since the new era, China's development has faced profound and complex changes in both the international environment and domestic conditions, highlighting the role of consumption in driving economic development. General Secretary Xi Jinping pointed out: "We need to enhance consumption capacity, improve consumption conditions, innovate consumption scenarios, and fully unleash consumption potential." In recent years, with the continuous improvement of people's living standards, healthy consumption has gradually become an important component of China's new consumption market. Developing healthy consumption is not only an inherent requirement to comply with the trend of upgrading residents' consumption and promote comprehensive human development, but also an important measure to enhance the fundamental role of consumption in economic development and promote a virtuous cycle of social reproduction. To this end, efforts should be made to promote the quality and upgrading of healthy consumption, while better meeting the needs of the people for a better life, and continuously enhancing the fundamental role of consumption in economic development. Marxism holds that the highest level of human development is free and comprehensive development. People not only need to possess basic labor abilities, but also need to have a healthy physique, sound psychological qualities, and good social adaptability. Health is an inevitable requirement for promoting the free and comprehensive development of individuals, and is a common pursuit of the vast majority of the people. Health consumption refers to the maintenance and improvement of people's quality of life through various forms of consumption such as healthcare, sports and fitness, and ecological living, including consumption of healthy food, health services, health products, and healthy lifestyles. Developing healthy consumption can better meet the people's pursuit of high-quality life. By continuously enriching the supply of goods and services for healthy consumption and improving the urban and rural infrastructure for healthy consumption, it can better improve the quality of life and enhance long-term well-being. Developing healthy consumption helps to enhance human capital. By purchasing health products and services, it promotes the transition from "treating diseases" to "preventing diseases" and from "prolonging life" to "improving quality of life". It helps workers participate in productive labor with good physical and mental health, creating more material and spiritual wealth that meets social needs. The development of healthy consumption plays an important role in promoting economic development. On the one hand, it can stimulate new industries, new business models, and cultivate new economic growth points in the field of health. On the other hand, it can help promote innovation in enterprise technology, processes, techniques, and management. For example, in the field of agriculture, the demand of the people for organic, green, and additive free products will guide agricultural enterprises to accelerate their transformation towards ecologicalization and intelligence; In the manufacturing industry, the people's pursuit of the quality of health products will motivate enterprises to continuously develop new materials, improve and apply new processes, reduce the use of materials that are harmful to health, and comprehensively improve product quality; wait. In recent years, with the continuous development of China's economy and society and the improvement of people's living standards, people have paid more attention to quality of life and health and safety. Health consumption has developed rapidly, and the health consumption market has shown characteristics of rapid growth in scale, continuous innovation in business models, and continuous optimization of consumption structure. Various types of health consumption markets such as preventive health products, health protective equipment, and household sports and fitness equipment are booming. The "Health Industry Consumption Trend Development Report" released by the China Consumers Association shows that the total revenue scale of China's major health industry will reach 9 trillion yuan in 2024. At the same time, it should be noted that health consumption is still an emerging field, and there are still problems such as insufficient high-quality supply, insufficient popularization of health knowledge, and poor consumption environment. Not long ago, the General Office of the Communist Party of China Central Committee and the General Office of the State Council issued the "Special Action Plan for Boosting Consumption", proposing to "carry out a special action for healthy consumption"; The Ministry of Commerce, the National Health Commission, and 12 other departments jointly issued the "Special Action Plan for Promoting Healthy Consumption", proposing 10 key tasks. These policy measures have pointed out the direction for promoting the upgrading of health consumption quality. To implement the decisions and deployments of the Central Committee of the Communist Party of China, we need to work together from both the supply and demand sides to promote the quality and upgrading of health consumption, and better meet the health consumption needs of residents. Specifically, efforts can be focused on the following aspects. One is to increase the supply of high-quality health products. Promote the transformation of the supply of health products and services towards a scenario driven "product+technology+service" ecosystem construction, encourage collaborative innovation among agriculture, manufacturing, and service industries, create a complete health industry chain, and promote the integration of multiple industries and scenarios such as health and cultural tourism, elderly care, sports, and online and offline retail; Guide the development of the health industry cluster, strengthen the construction of the health service ecosystem, and form a synergistic effect of the health industry cluster. The second is to develop a multi-level health consumption market. Support the deep integration of health management, wellness and health care for the elderly, and develop and strengthen the silver economy; Strengthen guidance on healthy lifestyles for young people, enrich consumption scenarios such as fitness and sports, and develop a leading fashion and leisure sports consumption market; Vigorously develop new service formats such as health checkups, health consultations, and health management, and enhance differentiated, intelligent, and customized service capabilities. The third is to improve the healthy consumption environment. Deepen the reform of the registration and filing system for special foods, improve the pre evaluation and post evaluation mechanisms for health foods, and guide honest and compliant operations; Guide enterprises to strictly abide by consumers' right to informed consent, and clearly inform consumers of possible risks, costs, etc. in advance during the process of obtaining information, conducting testing, and providing products and services, creating a standardized and orderly healthy consumption market environment. (New Society)