Watching TV dramas and movies on video platforms, occasionally posting a few bullet comments, is a daily routine for many netizens. But you may not expect that 'barrage shooting' can also become a 'profession'. Professional barrage users "refer to black and grey industry practitioners who manipulate fake accounts or hire" internet water armies "to publish pre written script comments in interactive scenarios such as live broadcasts and short videos, fabricate product efficacy, user evaluations, or transaction data, mislead or even deceive consumers, and create fake traffic. In some live streaming rooms, the seemingly real "user experience" of "losing 10 pounds in 7 days" and "drinking alcohol can also lead to weight loss" are actually the rhetoric of "professional barrage users". Recently, the Beijing Municipal Administration for Market Regulation investigated and dealt with the first case of a "professional barrager" in the field of live streaming e-commerce in the national market supervision. According to the "Interim Provisions on Combating Unfair Competition on the Internet", the party involved was fined 100000 yuan as an administrative penalty; Transfer relevant clues to the public security organs for the third party providing screen brushing services. Some people compare "professional barrage workers" to online "childcare" and classify them as similar to "queuing childcare" and "medical childcare". In fact, 'professional barrage workers' are not simply' child care '. Compared to the positive reviews that come out of the comment section, the immediacy and interactivity of bullet comments are more confusing - when a large number of bullet comments exaggerate products in various ways, consumers are easily "hooked". This new marketing method not only deceives and misleads consumers, disrupts market order, but also may cause harm to consumers' health if the products sold involve counterfeit and inferior products. Professional barrage workers are just the tip of the iceberg of the chaos in the e-commerce industry. Ordinary consumers may also unknowingly become the "barrage people" in live streaming rooms. According to media reports, some live streaming rooms often have people scrolling through bullet comments that say "clothes look good". At first glance, they may think it's a sincere compliment, but in reality, they have to send this bullet comment in order to gain the blessing of the merchant. This is also a certain degree of fraud. If this unhealthy trend is not stopped, people will not be able to distinguish which comments in the live broadcast room and comment section are true sharing and which are carefully designed scripts. This will not only shake the integrity foundation of the e-commerce industry, but also have a negative impact on the social atmosphere. A blogger once roast that the marketing routine of e-commerce is like grass "burning wild fire". The investigation and handling of the first national case of "professional barrage shooter" is undoubtedly an effective "weed control". When more thunderous force falls, platforms strengthen supervision, and consumers keep their eyes open, marketing chaos, this' wild grass', will no longer grow. (New Society)