In 2024, key scenic spots in Xuzhou received a total of 66 million tourists, with a consumption of 22.132 billion yuan, growing at a rate of nearly 20%; In the recently popular 2025 Jiangsu City Football League, a match between Xuzhou and Zhenjiang attracted 30823 spectators, setting a record for the number of spectators in a single game in the "Su Chao" at that time... In recent years, Xuzhou, Jiangsu has continued to organically and cleverly integrate its landscape culture, historical culture, and diverse culture, winning new opportunities for development in "traffic" and "reputation". Mountains and waters are not just scenery, but also productivity. "As soon as I arrived in Xuzhou, I was amazed by the mountains, rivers, and water here. ”A netizen wrote in their travelogue. No wonder! After years of construction, the mountains and waters of Xuzhou have become the most advantageous resource here. In the urban area alone, there are 9 large lakes such as Yunlong Lake, Dalong Lake, and Jinlong Lake, as well as 72 continuous mountain peaks such as Yunlong Mountain, Jiuli Mountain, and Quanshan. Between the mountains and waters, this beautiful city is reflected. From 'mountains are mountains, water is water' to 'mountains are not just mountains, water is not just water', the communication between Xuzhou city and mountains and waters is becoming increasingly profound. Yunlong Mountain and Water is the most dazzling pearl of this city. We can't beg for food with our golden rice bowls! ”Deng Jianxin, Deputy Director of the Yunlong Lake Scenic Area Management Committee, expressed his feelings that in recent years, Xuzhou has continued to deepen the integration and symbiosis of Yunlong mountains and waters with culture, sports, tourism, etc., and has held multiple characteristic activities, which have been widely praised by the outside world. The large-scale live performance of "Pengcheng Fenghua" relied on the rich landscape resources and cultural creativity of "water as a medium, islands as platforms, boats as seats, and real mountains and waters as stages", and achieved profitability in its first year of operation. In Pan'an Lake, the once collapsed area has been transformed into an ecological wetland park, attracting rare birds and small animals, as well as a large number of tourists from other places. The Pan'an Lake Horseshoe Music Festival attracted 34000 tourists from all over the world in just 2 days. Connecting points into a line, history is rejuvenated in the process of revitalization. In Xuzhou, locals have a saying that goes: "If you don't visit Pengcheng for seven miles, it's like coming for nothing." Starting from the ancient Yellow River in the north and ending at Yunlong Mountain in the south, this cultural context connects 97 relics, traditional buildings, and historical districts such as Huanglou, Wenmiao, Ximatai, Yanzi Tower, and Fanghe Pavilion. In recent years, Xuzhou has broken down the spatial barriers between various cultural sites and promoted the formation of a historical context protection and development system of "connecting points into lines and gathering lines into a network". We always adhere to the principle of protection and restoration as the foundation, functional revitalization as the key, and value inheritance as the goal. We actively promote the use of historical and cultural blocks to promote preservation, revitalization, and utilization, allowing cultural heritage to show new vitality and vigor. ”Xuzhou Municipal Party Secretary Song Lewei said. In the past two years, culture has empowered the economy, and the economy has "activated" culture, with vivid practices here. Relying on the popularity of Seven Miles in Pengcheng, the Huilongwo Historical and Cultural District has currently achieved full occupancy of 128 households, with a 100% investment rate. ”Shen Jie, the project leader of Huilongwo Street, introduced that due to unified management, the problems of homogeneous and fragmented consumer formats and poor tourist experience in the past have been improved. Coming out of Huilongwo and turning a corner, you will arrive at the new landmark of the city - Wenmiao Street. Under the Drum Tower, listen to Sanxian, enjoy traditional Chinese opera in front of the Dacheng Hall, and stroll through intangible cultural heritage stores, creating a rich cultural atmosphere. According to the operator, 75 brands have already settled here, with the first store in Xuzhou accounting for 45%. Since its opening and operation in May last year, the block has achieved a transaction volume of about 280 million yuan and a passenger flow of about 18 million people. In the view of Sha Bo, Director of the Xuzhou Municipal Bureau of Culture and Tourism, how to make the millennium cultural context resonate with the spirit of the times and empower urban competitiveness with culture is an important issue. In recent years, Xuzhou has carefully cultivated the main force of the cultural consumption market, and combined with regional characteristics, has carefully laid out and cultivated multiple "Han style small theaters" that are close to the masses throughout the city. Every weekend, China-Chic Hanfeng Hall in Huilongwo is always full. The rich and diverse activities such as "Huaihai Laoqiang", "Hanfeng Huazhang", Hanfu Experience, Quyi Xiangsheng, etc. allow people to freely travel through modern and historical times. In the past few days, at Jiangsu Model Art School, Yan Ling, the national representative inheritor of Xuzhou Bangzi, performed in "The Great Leap River · Hubushan", which is the tenth tour of the play in various venues and colleges. Quyi is an art that originated from the people, grew in the marketplace, and flourished in innovation. Only by integrating modern stories, popular elements, and the spirit of the times into works can one achieve self rejuvenation and development, "said Yan Ling. (New Society)