At the just concluded 3rd Beijing Internet Audiovisual Art Conference, micro dramas surpassed traditional long dramas and variety shows to become the most popular and discussed topic. On the one hand, from the high-level "Chasing Light Plan" micro drama international competition to the release of government special support policies, and to the intensive holding of multiple micro drama creation seminars, it indicates that this emerging industry is ushering in unprecedented policy and market opportunities; On the other hand, micro drama creators at the forefront of the industry have clearly perceived that behind the rapid growth is an unavoidable and severe challenge - high homogeneity content causes viewers to feel "fatigue", decreased willingness to pay, and slower traffic growth. The development of micro dramas has reached a crossroads where the dividend period is fading and the era of "emotional traction" is coming to an end. Pressure and hidden worries are also opportunities for upgrading. When the industry no longer indulges in "traffic fast food" and instead pursues a balance between artistic and commercial aspects, this "struggle for every inch" can lead to a broader world. As the theme of this year's conference - 'Precision for Far Range', the true value of micro dramas will ultimately be expressed in the era of 'seeing the big through the small'. The current development status has shifted from traffic only theory to value accumulation. According to Yunhe data statistics, in the first half of this year, the trend of micro dramas continued, and the supply rapidly expanded. The total inventory of micro dramas on platforms such as Hongguo and "Aiyou Tengmang" has reached 40000 units, but the growth rate of effective playback has dropped from 44% in February to 4.7% in June compared to the previous month. From the perspective of traffic data, micro dramas have entered a bottleneck period, and the entire industry is rationally seeking a path to break through the ceiling. At first, there seemed to be a "struggle for survival" between traditional long dramas and short dramas. Nowadays, the industry has gradually seen the future of this competition between the old and the new: both have entertainment value, emotional value, and a common trend towards refinement, mutual game, dependence, and reference. In the changing landscape of the content industry, long and short, horizontal and vertical are not zero sum games, but a new ecosystem with distinct advantages. Data shows that the annual investment in the production of long dramas exceeds 30 billion yuan, while the investment in short dramas exceeds 12 billion yuan. Therefore, it is an incremental market in the ecosystem where long and short dramas coexist. For practitioners in the content industry, there is a vast world and great potential. IQiyi CEO Gong Yu recognizes this new normal in the industry. He said: "I used to think that scientific and technological innovation gave birth to film and television works, but the birth of the Internet did not give birth to a new form of works. Now it seems that micro drama is that new form. It has impacted the traditional film and television industry, but it has gradually become calm, so that the content ecosystem of online viewing and listening has another category, and it has its own place with other categories." Under the new audio-visual content system, the film and television market has changed: the content value has completed the return from traffic to people's hearts. The traffic theory has been completely abandoned, and what can truly stay and have a profound impact will only be content that directly touches people's hearts. In the long run, what can generate emotions and thoughts among users is the content value that can resist restlessness and accumulate for a long time, "summarized Wang Juan, Co Chairman of Tencent Online Video. The creative dilemma of "pleasure fatigue" is a pain point exposed after rapid development. Are you still obsessed with micro dramas? Many people's answers have turned negative. The once irresistible fast-paced, strong reversal, and high satisfaction have gradually lost their appeal and become a pain point for audiences and creators. In the initial boom period of the micro drama industry, simply adapting a web article can attract users through investment and monetize emotional value. However, after a brief period of rapid development, the "fatigue" crisis is spreading in the industry, and old creative models are being abandoned by the market. Our platform receives over a thousand scripts every week, but the signing rate is as low as 2% -3%, "said Yang Haitao, Senior Vice President of iQiyi. According to an interview survey conducted by Dianzhong Technology, even older male users in third - and fourth tier cities (considered heavy users) are less willing to pay for every micro drama due to the highly homogeneous content that "knows the end at the beginning". The awakening of users and market reshuffling have forced the creation of micro dramas to undergo a painful transformation. It is no longer a superficial audio-visual upgrade, but a reconstruction of creative logic. Li Jiang, the head of Dianzhong Technology, believes that micro dramas have transitioned from the first stage of traffic narrative to the second stage of film and television expression. If the first stage is about character design serving the plot and using facial features to drive bloody conflicts, then the core breakthrough of the second stage lies in event serving the characters. He cited the success of "A Good Obedient Girl" as an example: "The story itself is not particularly fantastic or attractive, but it portrays the characters through events in reverse. Originally, the characters were all stereotyped, serving the plot." It was this portrayal of the characters that earned the film 110 million hours of playback time. The true refinement is not limited to this, and practitioners are turning their attention to more profound and broad empathy for reality. Works such as' Home and Home ', which tells the story of family bonds with the fiery atmosphere of Sichuan dialect,' Escape from the British Museum ', which carries national sentiments with exquisite ideas, and' The Honor of Judges', which focuses on rural judges, are gaining popularity. Their common feature is the clever sublimation of individual narrative into a reflection of the spirit of the times, exploration of social issues, and protection of cultural roots. As Li Jiang said, "Once it reaches this stage, the film and television characteristics of micro dramas and their truly refined features become very obvious. Because it is not just emotional, but has already reached the emotional stage, it is the resonance and resonance of the basic values of most of our viewers and users." In the current rapid development of the micro drama industry, the platform helps fast food consumption transform into classic creation. As the core hub of content production and distribution, the broadcasting platform's strategic adjustment and ecological construction ability directly affect the development direction of the industry. Taking iQiyi as an example, the platform divides micro dramas into two categories: vertical micro dramas (1-3 minutes per episode) and horizontal micro dramas (5-20 minutes per episode). Yang Haitao introduced that early micro dramas used short video production logic, with an annual supply of over 30000 units in the industry. However, the problem of homogenization was extremely serious, and iQiyi users tended to prefer content with film and television quality, which promoted the transformation of creative logic from "emotional traction" to "story narrative" and became an inevitable choice. In specific practice, iQiyi uses IP adaptation as the core means to eliminate homogenization. Nearly 30000 novel IPs have been integrated across the entire industry, and an IP adaptation zone has been established to provide creators with rich adaptation materials. Whether it is traditional classics such as the Four Great Classical Novels, or TV series IPs like "Soul Ferry" and "Tang Dynasty Mysterious Events", their adapted micro dramas have shown enduring vitality and can be described as "timeless classics". This has prompted the platform to increase its efforts in developing classic IPs and promote the transformation of micro dramas from "fast food consumption" to "classic creation". For landscape short dramas, the platform proposes a competitive strategy of "competing with the quality of long drama rolls" and launches the "Top 100 Short Drama Plans" and "Short Drama Big Drama Plans". Through series development and movie level production, it has successfully attracted original IP fans and new audiences, proving the feasibility of landscape short dramas in benchmarking the quality of long dramas. In terms of implementing a long-term strategy, Tencent Video takes the "Very Short Drama" brand as its core focus. After the brand upgrade, it contains three meanings: the pursuit of perfect quality, the integration of horizontal and vertical screen short drama content, and more accurate emotional expression based on user needs. The platform provides more exposure resources for works that enter the "very short drama" category. In addition, the platform has released three major content creation directions to the industry with the keyword of "subdivision and diversification", namely "smoke and fire qi", "youth qi", and "fresh qi". It encourages creators to deepen their cultivation in subdivision tracks such as family life, youth growth, and innovative themes, and to use more delicate creative investment in subdivision vertical content tracks to complete fresher creative expressions. Tiktok's "unified distribution and diversified realization" approach represents a unique path for short video platform to expand into the field of micro short drama. In terms of content support policies, Tiktok Group launched the "Chenxing Plan" and "Guoran Plan" two wheel drive. Works such as "Spring Festival for Couples" and "In the Name of Love" have successfully broken through the "Star Plan" and demonstrated the advantages of short video platforms in traffic operation and user reach. The "Guoran Plan" focuses on accelerating the incubation of high-quality short dramas. "Home and Outside", as the first Sichuan dialect short drama, received 1 billion views within three days of its free broadcast on Hongguo Short Drama. In addition, through cross-border integration with central video, the National Library, the Supreme People's Procuratorate, and other institutions, the social functions of micro dramas have been expanded. This not only enriches the subject matter library of micro dramas, but also promotes their evolution into mainstream cultural forms, becoming participants in cultural dissemination and social services. Policy escort provides a "capital reference" for the upgrading of micro dramas. At the 3rd Beijing Network Audiovisual Art Conference Micro Drama High Quality Development Theme Seminar, the Beijing Municipal Radio and Television Bureau elaborated on three strategic measures to promote the refinement of micro dramas in the capital: Beijing has formed a three-dimensional development model of theme creation, financial support, and urban linkage by constructing a "full chain and full process cultivation system". Since 2024, 120 short dramas in Beijing have been selected for national level awards, ranking first in quantity and quality in the country. Benchmark works such as "Lion City Mountain and Sea" and "Praying for An Lan" have emerged. Relying on the cultural belt of the Grand Canal and the advantage of billions of investment, Tongzhou District has innovatively launched the "Implementation Rules for Promoting High quality Development of Network Audiovisual Industry in Beijing Urban Sub center", and established a network audiovisual industry park to attract hundreds of enterprises to settle in. In 2024, the output value of the park will exceed 1 billion yuan, the tax revenue for cultural, sports and entertainment will increase by 100% year-on-year, and local micro dramas such as "I am in Songzhuang" will have over 20 million views. In order to support the "going global" of micro dramas, Beijing has revised the "Special Fund Policy for Rewarding and Supporting the International Communication Capacity of Radio and Television Network Audiovisual Industry in Beijing", which includes rewards for external translation and dissemination, copyright output, platform construction, and efficiency improvement. Taking the 2024 support reward project as an example, "The Imperfect Victim" was translated into six languages and finally received a 783000 yuan reward for external translation and dissemination; The copyright export work 'Long Moon Ashes' has over 100 million global views and has been nominated for the Best Work at the Seoul Television Drama Awards; The equivalent performance enhancement projects of "Welcome to Maile Village" and "Panda Theater" have received support and rewards ranging from 500000 yuan to 1 million yuan. It is reported that this year's special fund policy is being applied for, with a deadline of July 22nd. Interested "going abroad" micro drama enterprises can also actively apply. When micro dramas are upgraded in creation and form a joint force in the industry, the future of them is no longer limited to the competition for traffic between small screens, as new technologies for mass creation give rise to new expressions. The transformation towards high-quality products is driving the entire industry to break through its original framework and move towards a broader development space. Technological innovation, deep integration with various industries, and the expansion of the global market jointly depict the promising future of micro dramas. The AIGC Network Micro Drama and Micro Film Competition collected 92 works in 5 months, and finally 10 works such as "Sanxingdui: Future Revelation" stood out, marking the deep integration of digital technology and artistic creation as a new trend in the industry. Gold medalist Liu Chang mentioned in his sharing of creative experience that the team has achieved triple breakthroughs in script optimization, camera design, and artistic storytelling through the use of AI technology. We are trying to use AI to analyze Sanxingdui