Forcing shopping, inducing consumption and other illegal and irregular behaviors seriously harm the rights and interests of tourists and disrupt market order. At the regular press conference held by the Ministry of Culture and Tourism on the 9th, Yu Changguo, Deputy Director of the Market Management Department of the Ministry of Culture and Tourism, stated that the Ministry of Culture and Tourism will strengthen coordination and cooperation with public security, market supervision and other departments, with a focus on rectifying illegal and irregular behaviors such as forced shopping, and carry out the rectification of tourism market order nationwide. It is reported that recently, the Ministry of Culture and Tourism, together with the Ministry of Public Security and the State Administration for Market Regulation, issued a notice on rectifying forced shopping and promoting the healthy development of the tourism market, deciding to carry out a one-year special rectification work to carry out a full chain governance of the problem of forced shopping in the tourism market. We will maintain a 'zero tolerance' attitude, focus on key areas where tourism and shopping activities are concentrated, pay close attention to key links such as travel agencies and tourism shopping stores, and persist in cracking down on problems that are reported by the public. We will identify and deal with them together, effectively deter illegal and irregular behavior, and safeguard the legitimate rights and interests of tourists. ”Yu Changguo said. Liu Nan, Deputy Director of the Cultural Market Comprehensive Law Enforcement Supervision Bureau of the Ministry of Culture and Tourism, stated that in response to the current problem of concentrated public feedback, measures will be taken to focus on governance, including continuous open and covert investigations, full process tracing and investigation of cases involving forced shopping, strengthening supervision and handling of major cases, and gradually releasing typical cases. In addition to intensifying rectification efforts, the Ministry of Culture and Tourism also promotes the strengthening of open management in tourist attractions. Wei Lizhong, Deputy Director of the Resource Development Department of the Ministry of Culture and Tourism, stated that in response to the current peak season of summer tourism, efforts are being made to strengthen the open management of tourist attractions in various regions. 70 popular tourist attractions are being upgraded and guided, and they are being urged and guided to implement appointment management during peak tourism periods. The appointment platform is being improved, appointment information is being released, appointment processes are being optimized, and on-site passenger flow guidance and service guarantees are being strengthened. (New Society)