Digital Sports: Connecting Health, Technology, and Life
2025-07-09
As an emerging industry that deeply integrates sports and technology, digital sports is accelerating towards the development trend, not only helping to build a sports powerhouse, but also injecting new momentum into the digital economy. Recently, the Digital Sports Industry Development Forum of the 2025 Global Digital Economy Conference was held in Beijing. Guests from government, universities, and the business community delved into the integration trends and practical experiences of digital sports, and jointly looked forward to the broad prospects of this emerging field. In recent years, technology has continued to support the development of sports, with significant achievements in various aspects such as national fitness, competitive sports, and the sports industry. Digital sports are gradually shifting from auxiliary tools to core engines of the industry. From immersive experience of virtual events to precise empowerment of sports data; From the globalization breakthrough of the esports industry to the nationwide fitness of smart communities, every innovation in digital sports is writing a new chapter in sports civilization. ”Li Kaimeng, Chairman of the China Association of Technology and Economics, stated that digital sports is developing with the trend of "technological innovation scenarios and scenario reconstruction ecology", opening up a new blue ocean for industrial upgrading and exploring new tracks for the development of new quality productivity. Li Xiangchen, Director of the Smart Sports Innovation Research Center at the Sports Science Research Institute of the General Administration of Sport of China, believes that with the deep integration of national fitness and health, digital sports is an important means of building the "second battlefield" for national health protection. With the help of continuous data collection and intelligent measurement, wearable devices, AI algorithms, etc. will become the infrastructure for precise health management in the future, promoting the transformation of health concepts. Zhang Hong, a member of the International Olympic Committee and director of the Olympic Research Center at Harbin Institute of Technology, said that digital sports are becoming an important direction for the future of the Olympic movement. In recent years, the International Olympic Committee has successively released the "Olympic Agenda 2020+5" and "Olympic AI Agenda", marking the deep integration of artificial intelligence and digitization into the global top-level event system. In Zhang Hong's view, digital sports should serve athletes, young people, and future sports. At present, the Olympic Research Center of Harbin Institute of Technology, presided over by her, is promoting a series of scientific research projects such as AI referee systems, intelligent ice rink detection, and unmanned ice pouring technology to support the sustainable development of winter sports. He Wenyi, Secretary General of Peking University Sports Industry Research Base, stated that sports, as a bridge connecting technology and society, are increasingly becoming an important pivot for building a better life. The development of digital sports should accurately align with national strategic needs, stimulate sustainable industrial development, and create truly valuable new models through cross-border integration. Sports have three major functions: education, entertainment, and health, and digital sports can bring tangible changes in these three aspects, "he said. As a "dual Olympic city", Beijing has become a model area for the development of digital sports nationwide, exploring new paths for the development of national fitness. At this forum, the "Beijing Winter Olympics Village · Smart Sports Community" held its opening ceremony. Feng Changlin, Director of the Sports Bureau of Chaoyang District, Beijing, introduced that the "Beijing Winter Olympics Village · Smart Sports Community" relies on the important Winter Olympics heritage of Beijing Winter Olympics Village to transform 2600 square meters of community space into a digital sports innovation scene. It has created multiple functional areas such as a digital sports experience center, a smart cycling station, a sports health experience center, a sports nutrition experience center, a sports health assessment center, and a scientific sports service center, committed to providing residents with intelligent and age appropriate fitness services. The smart sports community will explore a new path for the popularization and development of the "sports+" model in national fitness through the integration of technology and sports, effectively improving the quality of life and health level of residents. Yang Jun, a second level inspector of the Beijing Municipal Sports Bureau, introduced that Beijing regards the development of digital sports as an important lever to accelerate the construction of a double Olympic international event city, an international science and technology innovation center, and a global digital economy benchmark city. In 2025, Beijing will continue to build a sports event system with international influence, hosting more than 1280 sports events, including 198 boutique events of the Double Olympics. It will create four event matrices: the opening season, the trendy season, the passionate season, and the ice and snow season, vigorously develop the event economy, ice and snow consumption, fashion sports consumption, outdoor sports consumption, and promote the integration and development of multiple industries such as culture, tourism, and commerce driven by the digital economy. Exploring new forms of future sports. Currently, more and more companies are exploring the implementation path of digital sports, covering the entire chain from content dissemination, training guidance to event organization and health management. The two-way promotion of business models and user needs is accelerating the industrialization process in this field. Sun Xiangyun, General Manager of the Government Enterprise Center of China Mobile Migu Company, shared Migu's innovative practices in immersive event broadcasting, demonstrating the deep integration of AI technology and sports events. She said that from the 2018 World Cup to the Beijing Winter Olympics, to the Paris Olympics and the ongoing Club World Cup, Migu continues to promote ultra high definition and immersive viewing experiences, using technologies such as 8K broadcasting vehicles, AI vertical live streaming, digital commentary, and AI ping pong to reshape the production and dissemination of sports content. Yu Juntao, founder of Ledong Tianxia (Beijing) Sports Technology Co., Ltd., believes that digital sports are becoming a new blue ocean for the integration of sports and technology. With the development of VR and AI technologies, digital sports combine immersive experiences, data feedback, and online competitions to bring users a new interactive experience. Their team has launched products such as virtual cycling, rowing, skiing, etc., which are widely used in government and enterprise units as well as fitness scenes. In the future, they will also promote scene based implementation through the "event+sales+operation" model. Li Xinyan, Vice President of Keep Group, stated that as weight management becomes a new topic advocated by the country, Keep has launched the "KaKa Coach" with intelligent plan generation and dietary advice functions. As an exclusive AI model in the vertical field of sports and health, "KaKa Coach" can provide customized training and dietary plans based on the user's physical condition and goals, achieving a "70% eat, 30% practice" health management closed-loop. In the view of Zheng Duo, co-founder of Hero Esports, the boundaries of sports will continue to expand in the future, and emerging forms such as e-sports, robot racing, and virtual sports may become important directions for the development of sports. From the perspective of the development of the esports industry, with the hosting of global events such as the Saudi Esports World Cup and the Esports Olympics, as well as Chinese companies accelerating their overseas expansion and leading the development of international esports standards, esports is entering a critical moment of transitioning from a potential industry to a mainstream sports form. (New Society)
Edit:XINGYU Responsible editor:LIUYANG
Source:people.cn
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