There will be a city tourism promotion event in Shanghai next, and we plan to include a cultural and tourism promotional video... "Recently, the Nanxun District Cultural and Tourism Development Group in Huzhou City, Zhejiang Province, consulted relevant departments for approval regarding the production of official videos. According to the "Nanxun District Department Propaganda Video Production Cost Budget Expenditure Standards (Trial)", relevant departments have strictly controlled project approval in accordance with the production cost requirements of three types of videos. Opening the production cost list, the staff saw that special effects such as motion tracking, lighting rendering, and audio reverb accounted for 30% of the total production cost. They immediately raised the question: "Some video special effects are optional and can be removed." On site, everyone also expressed their opinions - "It is key to focus more on the unique content that tourists are concerned about in the video content, and there is no need to make a fuss about special effects." "Some professional actors can also be appropriately reduced to further reduce costs." After thorough discussions on video production special effects, playback scenes, actor lineups, etc., the total video duration was controlled at more than 4 minutes, and the unit price was controlled at 5000 yuan/minute, totaling 25000 yuan. Compared to before, the production budget was cut by 20%. After receiving the approved video production quotation, Gu Juanxia, the head of the Planning and Finance Department of Nanxun District Cultural and Tourism Development Group, said, "We spent a lot of money wrongly in the past, but now there are departments working together to help check and cut off many unreasonable fees. We have also relaxed a lot." She said that the saved money can also be used to improve the tour guide facilities in Nanxun Ancient Town, which can be said to be killing two birds with one stone. In 2025, Zhejiang Province will deploy a special campaign to rectify "formalism on screens" and promote the reduction of video and PPT content, fees, and burdens in official government activities throughout the province. It is explicitly required that leaders and cadres at all levels carry out official activities at the grassroots level, and all levels and departments carry out supervision, inspection, assessment, investigation and research activities. They are not allowed to listen to work reports on effectiveness and experience through watching videos; All levels shall carry out activities such as creating demonstration standards, evaluation and commendation, competitive allocation of project policies, selection of publicity trees, and news media awards, and shall not require the display of work in the form of videos, nor shall they use the production of videos as the basis for assessment and evaluation; At all levels and types of work meetings, it is generally not allowed to create an atmosphere, report work, introduce situations, or deploy tasks through video conferencing. External publicity and communication include cultural tourism promotion, regional city image promotion, investment promotion, etc. If it is necessary to produce videos, Zhejiang Province proposes to face the market, pursue practical results, prevent formulaic and routine approaches, and prevent them from being transformed into work reports. It is important to tell the story of Zhejiang well and showcase its good image. For policy interpretation and warning education that require the production of videos, Zhejiang Province requires diligence, thrift, practicality, and effectiveness. According to the requirements of the province, Nanxun District has strengthened the management of the production and use of official videos, strengthened financial and audit supervision of the production and use of official videos, prevented extravagance and waste, and prevented the transfer of costs to enterprises and society. Shen Xiaoqiang, Executive Deputy Secretary of the Discipline Inspection Commission and Deputy Director of the Supervisory Commission of Nanxun District, introduced that to eliminate "formalism on the screen", the first step is to control it from the source. To this end, Nanxun District has established a timely approval mechanism for official video production, electronic presentations, online live streaming, etc., with the goal of "reducing costs, expenses, and burdens". As of now, a total of 11 unnecessary official videos have been cancelled, and 6 meetings and events have been pushed to cancel the requirement for electronic presentation production. Some units use video production, electronic presentations, online live streaming, etc. as' political achievement beauty filters', and some resources that should be used for people's livelihood are wasted on camera scheduling and special effects packaging. This is actually a manifestation of the deviation of political achievement views. ”Shen Xiaoqiang's words reveal the essence of the problem of "formalism on the screen". To comprehensively understand the root of the problem, Nanxun District has taken multiple measures to conduct investigations. Through self-examination and self correction by the unit, special investigation by the finance department to check the account books, and precise screening by the discipline inspection commission to identify problems, a thorough and comprehensive "physical examination" was conducted on official videos, electronic presentations, online live broadcasts, and other situations in the entire district, and 12 problems were discovered. At the same time, Nanxun District has connected disciplinary supervision, inspection supervision, financial supervision, and audit supervision, forming a "four party linkage" supervision matrix and establishing a mechanism for mutual transfer of problem clues. After speaking, Shen Xiaoqiang gave an example and said, "Not long ago, during a special audit, the audit department discovered that a certain town in the district had a problem of entrusting a third party to produce electronic presentations. After joint analysis, they issued work tips to relevant units and urged them to implement rectification in a timely manner." How did grassroots and local governments react to this? Zhu Yueping, Secretary of the Party General Branch of Wangjiadun Village, Linghu Town, Nanxun District, frankly stated that in the past, in order to make the reporting work more outstanding, people at the grassroots level often had to spend money to hire third-party companies to produce videos or electronic presentations. "It seems convenient, but in fact, we still need to discuss and adjust with each other, which is time-consuming, laborious and costly in the end." "Now, after the special rectification, many work can be reported orally, which is concise and efficient. We can free up more energy and financial resources to focus on practical work. ”Zhu Yueping said that now we have to live a tight life, and the saved funds can be used in livelihood areas such as street lamp maintenance and village cleaning, truly spending the money on the cutting edge. How effective is the special rectification campaign? As of now, the production quantity of official videos and electronic presentations in Nanxun District has decreased by 74.5% year-on-year, and the cost has decreased by 85.4% year-on-year. Looking at Huzhou City again, as of now, the number of official videos, electronic presentations and other productions in the city has decreased by 74.7% year-on-year, and the cost has decreased by 82.2% year-on-year, significantly reducing the burden on grassroots cadres. At present, the rectification action has achieved significant results in various cities. ”The person in charge of the relevant department of the Zhejiang Provincial Commission for Discipline Inspection and Supervision introduced that Nanhu District in Jiaxing City adheres to the combination of "current reform" and "long-term establishment". In the first and second quarters of 2025, the funds used by various units in the district to produce official videos and other materials will decrease by 60.5% compared to the same period last year, and more energy and resources will be focused on building a distinctive service brand for the Red Boat departure place; The Beilun District of Ningbo City is implementing an intensive mode of "one shot, multiple uses" to increase the recycling rate... "The next step is to combine in-depth implementation of the spirit of the Central Eight point Regulation with learning and education, consolidate and expand the achievements of rectification, establish and improve a long-term mechanism, accurately rectify the shortcomings of work style, and allow grassroots cadres to break free and unload their burdens