With the arrival of summer vacation and the emergence of mythical beasts, the scene of parents taking their children on trips is lively and extraordinary. However, when the reporter talked with some parents for half a month, there were still many roast from parents about the homogenization of cultural tourism, such as the sameness of travel experience and difficulty in creating new ones. The phenomenon of cultural and tourism homogenization has existed for a long time. In recent years, "The wind of missing you has blown to XX" has become a cultural and creative slogan imitated by scenic spots around the world. Nowadays, it has become so popular that the public has turned from liking it to being tired, and even spawned internet memes such as "Don't blow the wind of missing you", becoming a major footnote to the phenomenon of cultural and tourism homogenization. From the copying and imitation of publicity creativity, the following marketing of "popular online attractions" to the competing "unfashionable propaganda", the cultural and tourism industry in some regions has been blindly chasing the traffic, which has brought temporary excitement, but can not bring long-term prosperity to the cultural and tourism industry. In addition to the field of promotion, the homogenization of cultural and tourism in some regions has also penetrated into various aspects such as scenic spot construction, tourism products, and service experience. In some tourist cities in China, some tourist scenes are always astonishingly similar - the antique commercial blocks have bluestone roads, upturned eaves, and red lanterns hanging as standard, almost identical "local specialties" and "handicrafts" are sold along the streets, water parks, drifting and other cooling projects are everywhere, and parent-child games are equivalent to amusement park games... The scene of thousands of cities and uniform projects dissolve the uniqueness of regional culture, making tourists aesthetically tired and even discouraged. The curtain has been lifted for this year's summer tourism. Whether we can seize the opportunity to bring tourists a refreshing travel experience and inject new momentum into the "summer economy" has become a challenge facing local cultural tourism. At present, some places have made attempts: Recently, Shaanxi has launched more than 1200 summer cultural and tourism activities in combination with the characteristics of summer tourism, in order to meet the diverse and differentiated tourism needs of tourists as much as possible; Yunnan focuses on nighttime cultural and tourism consumption, continuously enriching tourism products in areas such as night performances, night tours, night shopping, and night banquets, and lighting up the "night economy"; Nanchang, Jiangxi Province has opened the "Two Beaches and Seven Bays" natural swimming pool on the Ganjiang River, attracting citizens and tourists to cool off and play... Faced with the summer tourism boom, various regions have launched many promotional activities, while also putting in a lot of effort in the supply of cultural and tourism products. The essence of tourism is to experience differences and novelty. Summer tourism is constantly heating up, and cultural and tourism industries around the world must prevent homogenization from pouring cold water to catch up with this "splashing of wealth and prosperity". Only by breaking free from the constraints of cultural and tourism development, creating our own unique cultural and tourism IP, and continuously integrating and innovating with fields such as culture, technology, education, and summer resort, can we create rich and comfortable travel experiences for tourists, and truly form a good reputation that makes tourists' trip worthwhile. (New Society)