Behind the popular cultural and tourism slogans, there is a deep understanding of tourists' needs and precise positioning of cultural and tourism products. Recently, there is a saying that has become increasingly popular: 'So close, so beautiful, come to Hebei on weekends'. On short video platforms, this slogan has also opened up "cross regional travel", and video bloggers have brought the slogan to various scenic spots, concert venues, and even places such as the Arc de Triomphe in France and the pyramids in Egypt. In the comment section, netizens from Hebei have transformed into "tour guides" and enthusiastically recommended their hometowns: "Come to Chongli in the snow season" and "Shijiazhuang has cities you can't imagine". Some netizens joked that when surfing the internet, it seems like they are "stuffed with cultural and tourism brochures". Why does a cultural tourism slogan appear on camera and go viral, becoming the "traffic code" for local cultural tourism? So close, so beautiful, come to Hebei on weekends ", focusing on lightweight and short distance travel, impressing young people today. I want to leave at will, but I don't have time; Many people have the desire to travel as special forces, but lack the energy - their travel pain points have become the highlight of Hebei's cultural and tourism slogans. During this year's May Day and Dragon Boat Festival holidays, platform data shows that short distance tours, surrounding tours, self driving tours, and other activities are popular. Young netizens say that the slogans of Hebei's cultural and tourism industry have a relaxed feeling of "don't worry, come first" and a friendly feeling of "come and sit at home", which attracts people to "open blind boxes" on weekends. Behind the popular cultural and tourism slogans, there is a deep insight into the needs of tourists and a precise positioning of cultural and tourism products. The cultural and tourism slogans shouted in various places reflect the new atmosphere of China's cultural and tourism market. There is a kind of life called Yunnan, where poetic dwelling is enchanting; Hospitality Shandong "exudes a strong sense of warmth, emphasizing thoughtful service and optimized experience; In 'Walking in Henan, Understanding China', there is a profound historical accumulation and rich cultural resources; The 'Beautiful Scenery of Northern China' reflects the popularity of ice and snow tourism in Heilongjiang... Innovating cultural and tourism formats, optimizing service supply, and enhancing cultural and tourism brands, the 'new' beautiful cultural and tourism experience has no end. Taking Qufu, Shandong Province as an example, the "Qufu City Inbound Tourism Market Expansion Plan" was introduced to create night and technology tourism projects, add foreign currency exchange points and external card POS machines. In the first quarter of this year, the number of inbound tourists in Qufu increased by about 32.8% year-on-year, winning the hearts of inbound tourists. It is worth mentioning that to make a name for oneself through slogans, cultural tourism also needs to be showcased on camera. The urban texture and cultural heritage of a place are the foundation for the sustained popularity of cultural tourism. While netizens are striving to increase the exposure of their hometown, Hebei is also accelerating the upgrading of cultural and tourism supply. The renovation of Wanli Temple Pedestrian Street in Shijiazhuang integrates street landscape, dining and shopping, and cultural experience, creating a new consumption scene; Zhengding, which gained popularity on the internet through its night market, has put in efforts to protect ancient buildings and restore and enhance the appearance of the ancient city. From the excitement in the near, to the poetry in the distance, following the slogans that go out of the circle, we see the beautiful mountains and rivers, colorful scenery. The demand for a better life and the supply of cultural tourism to create a better experience are worth a two-way journey. (New Society)