On July 1st, the Central Committee of Finance and Economics held its sixth meeting, emphasizing the need to strengthen, optimize, and expand the marine industry, including the mention of "creating marine characteristic culture and tourism destinations". China is a maritime power that combines land and sea, with a coastline of 18000 kilometers on the mainland, over 14000 kilometers of island coastline, and more than 11000 islands. It has abundant marine tourism resources. The latest statistical bulletin on China's marine economy released by the Ministry of Natural Resources shows that the total amount of China's marine economy will exceed 10 trillion yuan for the first time in 2024. The ocean tourism market continues to heat up, with an added value of 1613.5 billion yuan for the entire year, an increase of 9.2% over the previous year; The consumption vitality of marine tourism in coastal areas has surged, with tourism revenue in Guangdong, Shandong, Jiangsu and other places increasing by more than 10% year-on-year. Solid data shows that not only green mountains and clear waters are invaluable assets, but also blue seas and silver beaches. The ocean is a strategic location for high-quality development, and ocean tourism is an important aspect of the ocean service industry. It has the characteristics of low environmental pollution, strong employment promotion, long industrial extension chain, and high added value, and is an important field for high-quality development in coastal areas. In recent years, with the rapid development of China's economy and society and the continuous improvement of people's living standards, people's longing for the sea has increasingly transformed into a series of "spontaneous trips", driving the accelerated development of various marine tourism consumption scenarios and projects. At the same time, the advancement of transportation technology has reduced people's travel costs, shortened the time distance between people and the ocean, and enabled more people to enjoy the pleasure of ocean tourism. The flourishing development of ocean tourism has better met people's aspirations for a better life and enhanced their sense of happiness. China has a long history of ocean development, utilization, and protection, as well as valuable cultural and ideological resources. To develop ocean tourism, it is necessary to deeply explore ocean cultural resources to help enhance the attractiveness of ocean tourism. Promote the development and utilization of maritime cultural and museum venues, carry out in-depth experiences that integrate ocean tourism, ocean awareness enhancement, ocean safety, and patriotism education, and better leverage their display, education, and research functions. Guiding and encouraging social capital to participate in the construction of marine theme parks through policy support, deepening the development of commercial marine tourism resources, enriching marine tourism scenes, and enhancing the attractiveness of marine tourism. Local cultural resources such as ocean stories and legends can also be combined to develop distinctive ocean cultural tourism routes. By combining the history of the ancient Maritime Silk Road and Zheng He's voyages to the West, we can develop and create a Zheng He cruise tourism route, allowing tourists to experience Zheng He's great voyage firsthand. Or combine ocean myths and legends to develop large-scale live performances of ocean songs and dances, bringing tourists a more impactful audio-visual experience. Ocean tourism not only refers to traditional activities such as watching sunrise and sunset at sea, but also swimming, diving, surfing, fishing, rowing, etc. The popularity of cruise economy is increasing, and it is becoming an increasingly popular choice for tourists. According to data, when the per capita GDP exceeds 10000 US dollars, the cruise market will enter a rapid development stage, and China has currently entered a development window period. With the operation of China's independently built "Aida Magic City", it is becoming increasingly convenient to experience the sea and exotic scenery on cruise ships. In 2024, Shanghai Wusongkou International Cruise Port will receive 204 international cruise ships. In the first quarter of this year, China's international cruise ships transported 328000 passengers, an increase of 67.8% compared to the same period last year. Now, with the arrival of summer vacation, the consumption potential of the cruise economy will be more fully unleashed. Currently, China has entered a new stage of mass tourism, and the development of ocean tourism needs to follow the trends of personalization, differentiation, and segmentation. Different tourism products can be developed for different tourist groups, seasons, and time periods. For students and teachers during winter and summer vacations, it is advisable to develop more participatory, interactive, experiential, and stimulating ocean tourism projects to meet their adventurous and novel consumption needs. For example, the National Oceanic Museum located in Tianjin has launched various activities such as public welfare lectures, exploration stamps, and sightseeing check ins, making the museum journey "informative" and "interesting". At the same time, it has specially launched research activities such as paleontological fossil restoration and overnight stays in museums for children, which are very popular. The potential needs of the elderly population cannot be ignored. Elderly people have flexible schedules, certain purchasing power, and pay attention to personal health maintenance. It is believed that there will be a considerable market for tourism routes or products such as coastal health vacations. In short, enriching product supply, optimizing resource allocation, and improving service quality have broad prospects and unlimited vitality for marine cultural tourism. (New Society)