This summer, the Jiangsu Province City Football League, affectionately known as the "Su Chao", has become a phenomenon level sports event and has gained popularity. One cannot help but wonder, where is the success password? Let's first look at the distinctive "cultural background". Urban IP carries unique regional customs and cultural genes, such as "saltwater duck vs. dinosaur" and "Chu Han rivalry". Various regions cleverly integrate unique historical allusions, local specialties, and culinary cultures into the competition, upgrading the vibrant arena into a cultural showcase of urban charm. A football match ignites local sentiments and pride, amplifying the city's identity and appeal. Let's take a closer look at the "multiplier effect" of cultural and tourism consumption. How many more strokes are there in Changzhou? "" Take the strokes, those with states in their names are all brothers! "Cultural and tourism accounts in various regions take advantage of the situation to" play with memes "and accurately capture traffic passwords. Cultural and creative products such as the "Nange" canvas bag and the Changzhou "Dinosaur Girl" doll are selling well... Embracing the youthful attitude and seizing the trend of "traveling with the competition", a series of good ideas to attract and retain customers provide reference for cultural empowerment of economic and social development. Finally, let's take a look at the 'crowd genes' of sports events. Teachers, students, couriers, drivers... Running on the race track are ordinary people from all walks of life. They are the protagonists of the race and also the faces of neighbors, giving the competition a sense of familiarity like "their own business". What fans cheer for is not only the score, but also the scorching fighting spirit. Sports events can only stimulate widespread participation and maintain vitality if they truly root in the masses. The popularity of 'Su Chao' is a vivid footnote to the vitality and rural China. It proves that down-to-earth culture has infectivity, sincere participation has cohesion, and clever ideas for transforming traffic have productivity. We look forward to welcoming each other from all over the world with more innovative cultural and tourism products, more touching hometown stories, and forging a path of development from the "fun" of the masses, so that phenomenal success can move from chance to inevitability. (New Society)