Once upon a time, fashion designers couldn't avoid a few standard questions when interviewed: Where does your inspiration come from? Who are you designing for? What is your ideal fashion? But now, these issues seem somewhat outdated. In today's era where digital media dominates everything, creation is no longer solely an expression of personal imagination, and algorithms are quietly changing human aesthetic preferences and creative habits. Obviously, artificial intelligence (AI) is reshaping the boundaries of creativity. It not only participates in data analysis and trend prediction, but also outputs patterns and styles, and can even develop a complete design plan. Does the freedom of creativity still exist? Can the "ideas" of people in fashion design still be preserved? The creative industry stands at a crossroads, and AI seems to no longer be just a backend tool for providing content recommendations. It has become an important role in determining trends and aesthetics. For creative workers, the convenience of algorithms is beyond doubt. It can filter and organize the originally chaotic information flow, improve work efficiency, and free designers from a large number of trivial tasks, allowing them to focus more on creative expression. But the question also arises: do designers still have space for free expression, and are they unconsciously catering to the creative patterns favored by algorithms? Does algorithm stimulate innovation or exacerbate the homogenization of creativity? The Spanish newspaper El Mundo recently reported that this contradiction is particularly prominent in the fashion industry. On one hand, there is the attraction brought by efficiency and precision, while on the other hand, there is a hidden worry that creative personality may be eroded. The creative industry seems to be standing at a fork in the road towards high productivity but similarity. The emergence of generative AI from the "toolbox" to the "creative studio" has made this problem even more complex. This type of program can generate new content based on user instructions, including text, images, videos, audio, and even software, as if opening an infinitely extended door of art. From the perspective of production efficiency and economic benefits, it is even more worthy of attention. In 2018, Tommy Hilfiger took the lead by collaborating with IBM and the Infor Design and Technology Laboratory at the New York Fashion Institute to launch the "Reshaping Retail" project. The AI they trained can scan the brand's fashion archives over the years, automatically generate Hilfiger style patterns, colors, and cuts, and then convert them into a complete collection. The role of AI is no longer just an "inspiration generator", but actively participates in the design process. According to the official website of the Massachusetts Institute of Technology in April this year, AI creative agency Maison Meta has developed a text driven fashion generation AI. With just one sentence prompt, the system can output design sketches of different categories such as skirts, swimsuits, T-shirts, etc. AI has no pulse, it cannot replace human enthusiasm. But it can expand the possibilities of creativity in dimensions that we have not yet fully understood. ”Designer Norma Kamari commented as follows. Nowadays, AI design is no longer a niche experiment. Since Maison Meta launched its "AI Fashion Week" in 2013, talented young designers from around the world have used free tools such as Midjourney, DALL · E, ChatGPT, etc. to create countless personalized design collections, including designs inspired by Spanish Sargadelos ceramics. The system that truly changes the rules of the game may be AiDA. This is a fashion interactive design assistant developed by Hong Kong Polytechnic University fashion professor Wong Wai keung, and also the world's first AI system led by designers. It can utilize image recognition technology to transform sketches and original ideas into detailed designs, accelerating the entire process from initial drafts to runway shows. From this perspective, AI seems to have moved from a "toolbox" to a "creative studio". Who holds the main control of creativity? Faced with the disruptive potential brought by AI, the leading forces in the design industry are cautiously laying out their strategies, actively embracing technology while also striving to draw boundaries, trying to find a new balance between efficiency and originality, tools and creators. According to the website of Forbes magazine, Kaiyun Group has developed an AI system called Madeline to optimize the shopping experience; LVMH, through its technology investment firm Agla é Ventures, has invested up to 300 million euros in five generative AI startups over the past year. These enterprises mainly focus on improving productivity, marketing efficiency, and image processing capabilities. However, it is still unclear whether AI has truly participated in the creative process of these group brands. At last year's LVMH Data and AI Summit, the group issued a cautious statement stating that while the technology has amazing creative potential to generate personalized designs and experiences, it also raises questions about authenticity and responsibility. According to a survey report jointly released by Forbes Advisor and OnePoll, the majority of consumers feel uneasy about companies using AI: 70% are concerned that product introductions written by AI may be misleading, 60% do not trust user reviews generated by AI, and 76% are concerned that AI may distort information on brand websites. At the same time, consumers have a higher acceptance of companies using their data to optimize services: 48% of people accept personalized recommendations based on purchase history, and 55% do not mind companies analyzing their social media interaction behavior. However, once it comes to more private areas such as text messages and call content, people's tolerance significantly decreases. This contradictory mentality precisely reflects the core challenge of AI in the creative industry: humans are willing to let AI assist, but unwilling to let AI dominate. Perhaps in the future, creativity will no longer belong to one person, but will be jointly realized by humans and machines. But at that time, designers also had to redefine their roles - they were not just the source of ideas, but also the gatekeepers of judgment and defenders of values. (New Society)