Recently, the "Mobile Sports Museum" exhibition car of Shanghai Sports Museum officially departed, attracting attention and receiving praise. At the same time, the "Sports Prosperity and Coexistence" Yangtze River Delta Sports Culture Boutique Theme Exhibition was launched at the Shanghai Sports Museum. The theme exhibition was jointly planned and launched by the Shanghai Sports Museum and the sports museums of Jiangsu, Zhejiang, and Anhui provinces. This type of exhibition embodies profound themes such as friendship and unity, peace and fairness, care and respect, and highlights the rich connotations of sports culture. From the competition trophy of China's first Olympic gold medalist Xu Haifeng to the training notes of China's first female Olympic champion Wu Xiaoxuan; From the commemorative shield of Jiangsu athletes participating in the 23rd Summer Olympics to the medals of the 48th World Table Tennis Championships in 2005... each exhibit records every sprint, jump, and sweat on the field, touching people's shared memories of sports events. It is the countless days and nights of hard training, the perseverance in pain, and the ability to stand up after failure that embody the tenacious spirit of sportsmanship. This spirit not only inspires athletes to surpass themselves and strive for progress on the sports field, but also attracts ordinary people to actively participate in various sports and experience the beauty of sports together. In recent years, the development of sports culture in China has flourished, gathering tremendous strength for the construction of a sports powerhouse. The Outline for Building a Strong Sports Nation proposes to implement a high-quality project for sports culture creation, creating sports culture products with characteristics of the times, sports connotations, and Chinese characteristics; The 14th Five Year Plan for Sports Development clearly states that strengthening the ideological guidance in the field of sports and promoting the healthy and prosperous development of sports culture provide policy support for the development of sports culture. The "Opinions on Strengthening and Improving School Physical Education Work in the New Era" also mentions the important role of sports culture in cultivating excellent qualities such as the unity of knowledge and action, vigor and vitality, and self-improvement among students, by fostering a campus sports culture that is sunny, healthy, and striving for progress. At present, China's sports museums have also formed a system of categories such as large-scale competitions, universities, and private establishment, which is of great significance for spreading competitive culture, inheriting sports history, and promoting sports spirit. While policy support and infrastructure construction are steadily advancing, the innovation of emerging information technologies has also given more possibilities for the development of sports culture. From the perspective of communication channels, the rise of new media platforms has become a powerful booster for the dissemination of sports culture. On the way to and from work, during leisure time, opening the mobile app, sports experts create a dazzling array of exciting short videos, vivid graphic guides, professional event interpretations, and other content, allowing sports culture to penetrate into people's daily lives with unprecedented depth and breadth. In many sports exhibitions and venues, the application of virtual reality technology has opened up a new immersive experience space for people, making them feel as if they are in the magnificent scene of a large-scale sports event. They can witness the exciting moments of athletes on the field, truly feel the passion brought by sports competition, stimulate people's love for sports, and enhance their desire to participate in sports. In addition, the popularity of smart sports devices has also deeply rooted sports culture in people's hearts. Through devices such as smart wristbands, smart sports shoes, and smart fitness equipment, users can not only record exercise data, display fitness results, and share exercise experiences, but also create a positive sports atmosphere and emotional resonance through communication and interaction with others. From a sports power to a healthy China, people's health, people's physique, and people's happiness all come down in one continuous line. This is an integral part of the overall well-off society and Chinese path to modernization. Similarly, spreading and promoting sports culture on a larger scale is conducive to deepening the concept of national fitness and making sports exercise accessible to the general public. In the early morning park, people jog or practice Tai Chi, using flowing movements and focused expressions to outline a harmonious picture of national sports; In the evening square, the dance team displays a vigorous and upward enthusiasm for life with neat and uniform dance steps and vibrant rhythms... This fitness craze driven by sports culture will surely strengthen the foundation of the sports industry among the masses. (New Society)