In recent days, many places across the country have organized a series of activities around "Cultural and Natural Heritage Day". Among them, many immersive experiences of intangible cultural heritage break the boundaries of traditional display, allowing people to deeply understand intangible cultural heritage and further promote intangible cultural creativity to enter thousands of households. How to better protect, inherit, and disseminate intangible cultural heritage is a topic of the times. Currently, the inheritance of intangible cultural heritage faces multiple tasks: it is necessary to protect the essence of traditional skills while innovating ways of dissemination; We need to address the issue of inheritance gaps while also promoting cultural continuity; We should promote the creative transformation and innovative development of intangible cultural heritage, while avoiding excessive commercialization that damages the cultural quality of intangible cultural heritage. China has abundant intangible cultural heritage resources, and there are still many intangible cultural heritages that need to be systematically excavated and further elaborated. At the same time, many representative inheritors of intangible cultural heritage focus on the inheritance of traditional skills, know little about the innovative operation mode of the Internet, and the dissemination and influence of relevant intangible cultural heritage are limited. To solve these problems, we need to dare to innovate and let the innovative platform for the dissemination of intangible cultural heritage play a greater role. On June 17th, the "CGTN Intangible Cultural Heritage" live streaming project, jointly created by CGTN and CGTN Youxuan, was officially launched, marking the beginning of in-depth exploration of related work. It is reported that the platform will build a new ecosystem for intangible cultural heritage inheritance through three major measures: launching the "Intangible Cultural Heritage Youth Innovators" cultivation program to inject youthful energy into traditional skills; Create the "Intangible Cultural Heritage 'Cloud' Sales" brand activity, bringing artisanal products into modern life; Using digital technology to build a matrix for the dissemination of intangible cultural heritage, achieving universal sharing of protection achievements. This platform empowerment has multiple meanings. On the one hand, when intangible cultural heritage elements are integrated into daily necessities and cultural and creative products, traditional culture will enter the public eye with a more approachable attitude. This creative transformation not only continues cultural memory, but also enables the younger generation to understand the beauty of tradition through modern design language, making the "dialogue between ancient and modern" more authentic and perceptible in daily life. On the other hand, when intangible cultural and creative heritage generates economic value, it can better contribute to the protection mechanism of intangible cultural heritage, allowing more representative inheritors of the new generation of intangible cultural heritage to join, forming a sustainable and virtuous protection cycle. This is also beneficial for us to promote the development of cultural industries, assist in rural revitalization, and make intangible cultural heritage handicrafts a new engine and brand for local economic development. Protecting, inheriting, and disseminating intangible cultural heritage is a systematic project. The personality of culture, the personality of products, and the personality of art are interconnected. To make non legacy cultural and creative works interesting, there must be value and a sense of achievement. The innovation platform for intangible cultural heritage dissemination can activate the industrial value creation chain; Build a new ecology of fashion communication through first store, first show, first exhibition and other initial economic forms; By drawing on the trend of entertainment economy, we can cultivate a new cultural consumption ecology and further create a good social atmosphere for the protection and inheritance of intangible cultural heritage. Intangible cultural heritage needs to be protected with a sense of mission and responsibility. We hope that all sectors of society can form a stronger force to revitalize more intangible cultural heritage skills in the digital age, and contribute stronger strength to strengthening cultural confidence and building a cultural power. (New Society)