On June 14, the 20th "Cultural and Natural Heritage Day" in China, Feng Jicai, president of the Institute of Literature and Arts of Tianjin University, led the team of the Institute's Intangible Cultural Heritage Research Center to complete the Special Report on "Intangible Cultural Heritage Integration into Modern Life" Internet Platform Helping Intangible Cultural Heritage Communication and Consumption, which was officially released. The report points out that the Internet platform has established a vertical and horizontal pattern for the inheritance and dissemination of intangible cultural heritage, allowing "master apprentice continuity" to coexist with "universal co creation", and "deep learning" and "wide reach" to coexist, so that intangible cultural heritage can radiate stronger vitality. Taking Tiktok as an example, from May 1, 2024 to April 30, 2025, the platform added more than 200 million national intangible cultural heritage related videos, an increase of 31% year on year. 14 million netizens shared the intangible cultural heritage experience in Tiktok, and the relevant short videos were played 749.9 billion times. Intangible cultural heritage is widely welcomed on the Internet platform and continues to emerge. The report indicates that the deep integration of digital technology and cultural life is driving the structural transformation of the logic of intangible cultural heritage dissemination and consumption patterns. For example, Chaozhou Hand pulled Vermicelli Pot has attracted more than 500 merchants to settle down with the help of Tiktok e-commerce, forming an industrial cluster. The silverware industry in Heqing, Yunnan has transformed through live streaming e-commerce, with an annual output value exceeding 4.1 billion yuan (RMB). According to the data of Tiktok E-commerce from May 2024 to April 2025, the live broadcast sales of the representative inheritors of intangible cultural heritage increased by 249% year on year, and the turnover increased by 142% year on year. The total turnover of intangible cultural heritage related goods reached 85 billion yuan. These figures highlight the huge driving role of Internet platforms such as Tiktok in integrating intangible cultural heritage into modern life. According to the report, Internet platforms such as Tiktok have become an important force to promote the two-way empowerment of intangible cultural heritage and tourism industry, and have promoted the tourism consumption mode from online "grass planting" to offline "card punching". At the same time, Tiktok and other platforms accelerated to promote cultural and tourism operators to reconstruct consumption scenarios around intangible cultural heritage. For example, a series of products were derived after the popularity of Chaoshan Yingge Dance, which expanded the dissemination dimension of intangible cultural heritage. In addition, the Internet platform also expedites the refinement and demonstration of local cultural identity. For example, "Charybdis Pu Zanhuawei Folk Custom" has become the symbolic culture of Quanzhou, which will drive 76.52 million tourists to receive in 2024. In addition, the number of videos about the theme of "Mount Huangshan Fish Lantern" has reached 2.03 billion times, stimulating the consumption boom of cultural tourism, and the number of tourism orders has increased by 458% year-on-year. Geng Han, the author of the report and director of the Intangible Cultural Heritage Research Center at Feng Jicai Literature and Art Research Institute of Tianjin University, stated that the report confirms the inherent law of cultural development in the protection and development of intangible cultural heritage, which states that "innovation must be based on safeguarding tradition, and dissemination should be based on respecting connotation". It demonstrates the strong vitality and innovative energy of Chinese excellent traditional culture represented by intangible cultural heritage in the digital age. (New Society)