Living and working in peace and contentment has been a pursuit of people since ancient times. With the public's demand for housing shifting from "whether there is" to "whether it is good or not", increasing the supply of high-quality housing and building "good houses" has become a new direction for the development of the real estate industry. This year's Government Work Report proposes for the first time to promote the construction of safe, comfortable, green, and smart "good houses". On May 1st, the national standard "Residential Project Specification" (hereinafter referred to as the "Specification") was officially implemented, setting the bottom line requirements for the construction of "good houses". The 'Regulations' have been implemented for over a month now. Recently, after visiting multiple real estate projects in Beijing, reporters found that a large number of real estate companies are competing to enter the "good house" market, and new housing projects with "fourth generation residential" and "good house" as selling points are also beginning to enter the market. At present, the construction of "good houses" has entered the practical stage, and the real estate industry has embarked on the path of high-quality development from "quantity" to "quality". The "Good House" project is gradually landing, stepping into the real-life garden of the Qingyue Mansion project (hereinafter referred to as "Qingyue Mansion") in Changping District, Beijing. The lush greenery comes into view, complementing the rows of four story buildings under construction not far away. By bypassing the garden water system, one can directly enter the real-life model room in the capped building. Our main selling points are villas with a floor height of over 3 meters, low density, and low overall height. ”At the construction site of Qingyue Mansion, sales personnel told reporters that the project's floor plan and outdoor landscape design are all aimed at enhancing the living experience of residents. Compared to the 2011 version of the "Residential Design Code" which stipulates that "the height of residential floors should be 2.8 meters", "the height of newly built residential buildings should not be less than 3 meters" is a major highlight of this "Code". Research has shown that for every 0.1 meter increase in floor height, indoor ventilation efficiency can be improved by 15%, lighting uniformity can be improved by 20%, and psychological depression can be reduced by 30%. Zhang Bo, the director of 58 Anjuke Research Institute, stated that in the future, building heights of over 3 meters will become the norm. There are projects that first outline the image of "good houses", and there are also projects that are transitioning towards "good houses" under policy guidance. For example, Yipin Xingchuang Yujing Xingcheng Yuanqi (hereinafter referred to as "Yuanqi") located in Daxing District, Beijing recently announced that it will upgrade its layout design and add outdoor balconies. Our project was originally a prefabricated building, a green building, and also had whole house intelligent supporting facilities. Now, we have added an outdoor balcony, which makes the elements of a 'good house' more complete. ”At the Yuanqi sales center, salespeople told reporters that compared to traditional bay windows, the design of outdoor balconies adds more family activity space and improves living comfort, with a occupancy rate of up to 90%. The reporter noticed that the DX04-0102-6035 plot in Xihongmen Town, Daxing District, Beijing, where the project is located, was publicly announced on the website of the Beijing Municipal Commission of Planning and Natural Resources from April 14th to April 28th for planning and design adjustments. According to the public announcement, in order to improve the living quality of the project and create a "good house" that satisfies the people, it is proposed to adjust the planning scheme of this project in accordance with the "Technical Points for Planning and Management of" Good Houses "in Multiple Plain Areas of Beijing (Trial)" (hereinafter referred to as the "Technical Points"). According to the "Technical Points", it is proposed to set up enclosed or open balconies as needed. Open balconies are included in the plot ratio based on half of the horizontal projected area of the space enclosed by the outer surface of the enclosure structure, and the land price is charged based on half of the projected area. During the visit, the reporter found that product strength has become a common keyword of concern for new housing projects. The factors such as floor height, occupancy rate, sound insulation effect, and whole house intelligent supporting facilities have become the focus of product competition in the project. Recently opened projects, such as Beijing Yu · Xisong, Daxing wutong Mansion, Yuexiu Xingyao Future, have made great efforts in safety, comfort, green, wisdom and other aspects with reference to the Specifications and Technical Essentials. Cao Jingjing, General Manager of the Index Research Department of Zhongzhi Research Institute, stated that for enterprises, in the future, they need to focus on the goals of "safety, comfort, green, and intelligence", improve their own capabilities in cost control, product design, technology adaptation, market positioning, and other aspects, create "good house" products, and achieve high-quality development. Strengthening policies to promote industry transformation from "having a place to live" to "having a good place to live" is not only an advanced demand for people's well-being, but also a necessary path for the real estate industry to move towards high-quality development. Accelerating the construction of "good houses" also provides new ideas for the development of the real estate industry. The reporter found that as of now, a series of policies have been introduced from the central to local levels around the construction of "good houses", indicating the direction for the construction of "good houses". In addition to the already implemented 'Regulations', Minister of Housing and Urban Rural Development Ni Hong previously revealed that the construction guidelines for' good houses' are also being organized and compiled. At a press conference held by the Ministry of Housing and Urban Rural Development on June 5th, the relevant person in charge stated that the next step is for the Ministry to formulate and revise recommended national and industry standards, guide and support the preparation of relevant local and group standards, and strengthen supervision and inspection of the implementation of the "Regulations". From a local perspective, as of now, Beijing, Guizhou, Shandong, Sichuan and other places have introduced local "good house" standards to promote the implementation of "good houses". Reporters found that there are also differences between local standards, and some local standards have further refined and improved their implementation standards based on national standards. The "Guidelines for Good House Construction Standards in Shandong Province" issued by Shandong Province further clarifies that the floor height of residential buildings with household central air conditioning and centralized fresh air systems should not be less than 3.1 meters, based on the requirement that the floor height of the entire house should not be less than 3.0 meters. The "Guidelines for Good Housing Design in Sichuan Province" released by Sichuan Province clearly states that buildings should be equipped with solar energy systems, and areas with abundant solar energy resources such as Aba Prefecture, Ganzi Prefecture, Liangshan Prefecture, and Panzhihua City should adopt solar thermal and photovoltaic technologies to fully utilize solar energy resources. Against the backdrop of industry transformation, several listed real estate companies have closely followed policy guidance and made building "good houses" their product strategy. Several real estate companies, including China Overseas Land Development Group Co., Ltd., Greentown Real Estate Group Co., Ltd., and China Merchants Shekou Industrial Zone Holdings Co., Ltd., have listed the construction of "good houses" as a key task for 2025 in their 2024 annual performance report. In the view of Li Yujia, Chief Researcher of Guangdong Housing Policy Research Center, a "good house" system has been initially formed, with the national setting bottom line standards, local upgrading standards, and developers raising construction standards. Zhang Bo believes that currently, the impact of promoting the construction of "good houses" has penetrated into many aspects such as market supply and demand, industry competition, and technological innovation. This will further promote the real estate development industry to shift from "high leverage, high debt, and high turnover" to a new development model of "demand-oriented, technology driven, and service value-added". Overall, the transformation of the real estate industry into a "good house" is a result of adapting to market demand and upgrading, driven by multiple factors such as policy guidance and technological breakthroughs. It marks the beginning of the industry's transition from extensive growth to high-quality development. Using high-quality supply to stimulate domestic demand, "good houses" are not only residential carriers, but also carry the people's aspirations for a better life. The implementation of the "good house" standard will undoubtedly promote the real estate market to further expand from scale to quality development. Currently, the quality of living has become the main factor affecting demand, and comfort and safety have become the focus of attention for homebuyers. ”Li Yujia stated that the supply under the old model cannot meet the high-quality living needs of residents, and residential products need to be upgraded. According to Sheng Fujie, an analyst at 58 Anjuke Research Institute, when analyzing the performance of the "good house" market in Beijing as an example, newly entered "good houses" can to some extent increase the popularity of their respective sectors, alleviate the wait-and-see sentiment of buyers in the short term, increase the popularity of the new house market, drive the demand for second-hand housing replacement within the sector, and increase the willingness of landlords to list their properties. According to data from the China Index Research Institute, in May, the average price of newly-built residential properties in 100 sample cities across the country was 16815 yuan/square meter. Driven by the entry of high-quality improvement projects into the market in some cities, the month on month structural increase was 0.30%, and the year-on-year increase was 2.56%. The price of new houses in Shanghai has increased by 1.47% month on month, ranking first among all cities in terms of growth rate. It can be seen that the current improvement projects mainly focused on "good houses" have provided important impetus for the real estate market to stop falling and stabilize. Li Yujia analyzed that the internal cycle in the housing consumption field is the demand cycle between leasing and buying, rigid demand and improvement, and new and second-hand housing. The increase in high-quality housing supply will drive and stimulate demand. From the perspective of the domestic circulation, the real estate industry has a long industrial chain, and the smooth circulation of the above cycle can further drive employment and consumption in related industries. The construction of 'good houses' will drive the industry from scale expansion to quality driven, driving the industrial chain of more than 50 related industries such as green building materials and smart homes, and is expected to unleash trillion yuan of domestic demand potential in the future. ”Zhang Bo stated that the construction of new "good houses" and the renovation of second-hand "good houses" are being comprehensively promoted, from "having a place to live" to "having a good place to live". From the perspective of renovating old houses in existing residential areas, through hardware upgrades, policy innovations, and industrial chain collaboration, transforming old houses into "good houses" will also become a new engine for real estate transformation and economic growth. (New Society)