Climb the Great Wall and enjoy the magnificent scenery; Strolling along the central axis of Beijing, experiencing the long history of Chinese civilization; Strolling along the international waterfront of Liangma River and experiencing the charm of the city at night... More than 270 travel merchants from over 40 countries and regions around the world recently gathered in Beijing to deeply experience the vibrant vitality of "China tourism" in the 48 hour "Discover Beijing Tour". This is my first time coming to Beijing, China, and everything is surprising! ”Anya from Munich, Germany excitedly recorded the beautiful scenery she saw all the way with her phone. She told reporters that climbing the Great Wall, listening to Kunqu opera, and tasting Beijing roast duck left a deep impression on her. I'm glad to be here. Next year, I hope to explore more fields with my family in China, "she said. The picture shows the attendees experiencing traditional Chinese culture at the 2025 Beijing Inbound Tourism Development Conference. Photo by Yang Shujun, Xinhua News Agency. From June 1st to 2nd, the Beijing Municipal Bureau of Culture and Tourism focused on two main themes: "New Experience of Traditional Scenic Spots" and "New Discovery of Emerging Scenic Spots", leading travel merchants from the United States, the United Kingdom, France, Italy and other places to explore and experience new products, new scenes, and new services of Beijing tourism. As China continues to optimize its entry policies and expand the scope of visa free countries, "China tourism" continues to heat up, and "China shopping" has become a new trend. Since the beginning of this year, inbound tourism in Beijing has shown an accelerated development trend, with both the scale of tourists and the level of consumption rising in both directions. Data shows that from January to April this year, Beijing received a total of 1.46 million inbound tourists, a year-on-year increase of 57.1%. On June 3rd, the "Special Action Plan for Optimizing Inbound Tourism Services in Beijing" was officially released at the 2025 Beijing Inbound Tourism Development Conference. It introduces 22 measures focusing on product, promotion, service, and guarantee, optimizing and upgrading inbound tourism services throughout the entire chain, and building a new ecology of inbound tourism that is "pleasing to the near and welcoming to the far". It is reported that in terms of product supply, Beijing will continue to enhance the influence of the "Great Beauty Axis" and enrich more characteristic and experiential tourism products such as World Heritage tours, featured Hutong tours, and urban night tours. In terms of service improvement, optimize the layout of Beijing's "dual hub" international airline network; Improve the efficiency of entry customs clearance, set up a special area for processing "temporary entry permits", and provide one-stop issuance and processing services; Build a "friendly" payment service system for inbound tourists with "large card swiping, small QR code scanning, and cash backing". In response to the current trend of "individual, personalized, and in-depth tourism" in inbound tourism, Beijing has launched ten "Beijing New Discoveries" inbound tourism themed routes, including the Central Axis New Charm · City Flavor Seeking Tour, the Lane and Mound Seeking · Hutong Visiting Tour, and the Dayun River · Art Slow Enjoyment Tour, enriching the supply of inbound tourism market products and meeting the needs of different markets and customer groups. Some American tourists are not very familiar with China, and Beijing's newly introduced policies will help them travel here more conveniently. ”Justin Lipsky from the United States said, "I enjoy visiting the Forbidden City, Temple of Heaven, Drum Tower, and Wangfujing, where I can experience the unique history and culture of Beijing, China. I would also recommend them to American tourists." The 2025 Beijing Inbound Tourism Development Conference focuses on transportation, payment, accommodation, shopping, entertainment, technology, and other scenarios, presenting integrated inbound tourism convenience services and innovative products to overseas travel merchants. In the payment sector, the two card fusion products "Changyou Tong" and "Mi Fang Card" launched by Beijing have solved the communication and payment problems of inbound tourists. Many travel agents attending the conference have applied for trial services to personally experience the convenience of "one machine, one card, enjoying Beijing". With the implementation of a series of visa free entry policies, we feel the booming development of the inbound tourism market. ”Xiao Fenfei, Overseas Market Project Director of Ctrip Group, said that Ctrip Group plans to expand its original "half day tour" service content to the entire process of inbound tourism, create a one-stop comprehensive inbound tourism service center, and provide comprehensive inbound tourism consultation. At the 2025 Beijing Inbound Tourism Development Conference Trade Fair held on the afternoon of June 3, more than 270 overseas travel agents and nearly 200 domestic cultural and tourism enterprises conducted point-to-point negotiations on-site, reaching multiple cooperation intentions and achievements. We hope to establish an international tourism cooperation platform through the hosting of this year's Beijing Inbound Tourism Development Conference, and assist in the construction of Beijing as a global tourism destination and the preferred destination for inbound tourism in China. ”Zheng Fang, Deputy Director of the Beijing Municipal Bureau of Culture and Tourism, said. (New Society)