Loong Boat racing, Zongzi wrapping, sachets wearing, folk songs singing... The Dragon Boat Festival, a rich and colorful traditional folk activities will bring the holiday cultural atmosphere to a climax. According to the data center of the Ministry of Culture and Tourism, the Loong Boat Festival is a three-day holiday, with 119 million domestic trips, up 5.7% year on year; The total domestic travel expenditure was 42.73 billion yuan, a year-on-year increase of 5.9%. As a traditional folk custom project of the Loong Boat Festival, the Loong Boat Race was staged in many places, attracting a large number of local citizens and tourists from other places. The scene is very spectacular. Various folk experiences related to the Dragon Boat Festival are very popular in various places. In Diejiao, Foshan, Guangdong, the thrilling "Loong Boat Drift" attracted the audience to exclaim repeatedly; On the banks of the Miluo River in Hunan, dots of river lanterns carry blessings and wishes flowing downstream; In the ancient city of Zhenyuan, Guizhou, the fierce "duck snatching" battle made tourists laugh incessantly. This "Loong Boat craze" not only ignited the stadium, but also drove the surrounding consumption: the craftsmen in the village were busy teaching tourists to make exquisite Loong Boat models, and the Loong Boat themed goods in cultural and creative shops were sold out. Immersive scenes such as intangible cultural heritage exhibitions and Dragon Boat Festival customs experiences allow citizens and tourists to experience the charm of traditional culture; Cultural research is widely popular, and reservations for popular cultural venues such as the Palace Museum, National Museum of China, National Library, and Nanjing Museum are hot. The Loong Boat Festival is superimposed on Children's Day, and the popularity of family travel has increased significantly, becoming one of the main forces of tourism consumption during the Dragon Boat Festival holiday. In various places, "parent-child travel" has come up with new ways - to taste specialty foods in rural areas and get close to nature; Explore theme parks, amusement parks, and botanical gardens all day long; Learn excellent traditional culture in manual activities such as making Zongzi, sachets, and hand-painted fans, and children gain growth insights through different ways. To further unleash consumption potential, various regions have launched measures to benefit the people and promote consumption through festivals. Combining the theme of the Dragon Boat Festival, the nighttime cultural and tourism consumption cluster area is developing the first economy, launching domestic "trendy products", and expanding consumption space. Digital technology empowers the Dragon Boat Festival tourism, and new formats and scenarios enhance the holiday experience. The drone delivery routes for popular scenic spots in Shenzhen are constantly being updated, and the large-scale model of Zhouzhuang Scenic Area in Jiangsu helps tourists develop exclusive travel guides. New technologies such as VR and AI are creating new experiences for tourists while further stimulating new consumption vitality. During this Dragon Boat Festival holiday, the sales revenue of key monitored department stores, supermarkets, catering and other businesses in Beijing reached 4.18 billion yuan, a year-on-year increase of 1.6%; The 60 key commercial districts in the city have attracted over 23 million visitors, with a consumption amount of 6.62 billion yuan. At the same time, the continued implementation of the trade in policy has added another flame to the Dragon Boat Festival consumer market, effectively stimulating commodity consumption. The latest data from the Ministry of Commerce shows that since the beginning of this year, the five major categories of trade in have driven a total sales revenue of 1.1 trillion yuan, and provided over 175 million subsidies directly to consumers. (New Society)