In May, as the southern hemisphere enters deep autumn, cattle roam and forage on the vast Pampas grasslands. Pampas "originates from the indigenous Quechua language and means" a vast grassland without trees ". Here, there is ample sunshine, lush grass, and developed animal husbandry, making it the home of large ranches in Argentina. For a long time, Argentine beef has mainly been sold to Europe and the United States in addition to meeting domestic consumption. But recently, facing the pressure of US tariff policies and the huge potential of the Chinese market, some Argentine ranch companies have begun to turn their attention to China on the other side of the ocean. The reporter recently visited the Reindiana Ranch located in the heart of the Pampas grasslands. This is a livestock enterprise with nearly a century of history, specializing in the breeding of Angus cattle on over 6000 hectares of pasture. The reporter saw over a hundred Angus cows resting in the cowshed. When someone approached, the cows were startled and suddenly ran away, raising waves of dust; And when the feeding truck comes, the cattle will gather near the trough to wait for food. On May 14th, staff drove a feeding machine to feed at the Reindiana Ranch in the Pampas grassland of Argentina. At the other end of the pasture, a large group of Angus cattle are freely grazing. Several Gaoqiao people ride horses to guide the cattle herd to migrate from one pasture to another. Nico Benente, who has been working on the ranch for nearly 20 years, told reporters that they still insist on using horses instead of modern tools such as motorcycles for grazing, "because the cattle herd is more receptive to horses, and using horses for grazing also helps protect the grassland." "In the 1920s, my grandfather came to Argentina from Italy and started running a farm and agriculture. ”Ezekiel Nervi, Chairman of Reindiana Ranch, told reporters that after nearly a century of development, the company has now basically covered the entire industry chain including feed cultivation, genetic breeding, breeding, beef processing, and export. This is a feed shot taken on May 14th at the Reindiana Ranch in the Pampas grassland of Argentina. For Europeans at that time, Argentina was a land full of opportunities. ”Nervi said, "Today we believe that China is nurturing huge opportunities. China has a vast territory and a huge demand for high-quality beef. The Chinese market will open a new era for Argentina's agriculture and animal husbandry." According to Nervi, they have launched a plan to enter the Chinese market in early 2024 and are confident in the market prospects. China and Argentina have completely different cultures, and we need to understand and accept each other's ways of thinking and market operations. Throughout 2024, we have learned a lot from the Chinese market, and this year we have more confidence. "From May 19th to 21st, Reindiana Ranch will go to China to participate in the 2025 Sia International Food and Beverage Exhibition (Shanghai). We have customized high-end beef products for Chinese consumers, which will be shipped directly from farms to dining tables in Shanghai, "said Nervi. (New Society)