This year's policy of exchanging old phones for new ones is so cost-effective! "At a shopping mall in Shangcheng County, Henan Province, consumer Zhan Bing purchased a domestically produced phone and received a total discount of 500 yuan by deducting the old phone and government subsidies. In January of this year, the National Development and Reform Commission and the Ministry of Finance issued a notice on the implementation of large-scale equipment updates and consumer goods trade in policies by 2025, which included digital products such as mobile phones, tablets, smart watches, and wristbands for the first time in the subsidy scope. The new round of "national subsidy" policy has brought policy dividends to consumers in county towns and villages, activating the consumption vitality of the county market. The consumption environment in county-level markets is undergoing rapid changes, from prioritizing practicality when purchasing products to pursuing quality upgrades for a better life. Walking into a mobile phone specialty store in Tumote Right Banner, Inner Mongolia, the promotional posters such as "Enjoy 15% national subsidy" and "Up to 500 yuan subsidy for a single smartphone" are particularly eye-catching. Since the launch of this year's purchase subsidy campaign, the electronic product market dominated by home appliances and mobile phones has ignited the enthusiasm of local consumers to switch to new products. Data shows that the sales of various stores in Tumote Right Banner increased by nearly 33% compared to the same period last year, and intelligent and large screen products have become the new favorite of the market. In Jianghua Yao Autonomous County, Hunan Province, the Bureau of Commerce has become a "salesman" and publicized the policy of trade in through WeChat official account, loudspeakers in every village, street spots and other means. As of March 12th, the county has achieved a sales volume of 14.5391 million yuan for exchanging old appliances for new ones, and applied for subsidies of 2.7658 million yuan; Drive 3C digital sales of 4.3909 million yuan and apply for subsidies of 572000 yuan. The 'national subsidy' policy has effectively promoted the sales of green and energy-saving household appliances, new energy vehicles, smartphones and other commodities at the county level Jiang Zhao, associate researcher at the Institute of Circulation and Consumption Research of the Ministry of Commerce, commented in an interview with reporters. Jiang Zhao stated that currently, many rural households in China have a demand for upgrading their old household appliances and cars. The "national subsidy" policy has attracted more and more retail enterprises to deeply cultivate the county-level market, providing high-quality products and services to county-level consumers, better meeting their quality of life needs, promoting the circulation and sales of green consumer goods, and helping to achieve the green transformation and high-quality development of the county-level economy. To ensure the precise delivery of policy dividends, some local governments have innovated management mechanisms and streamlined work processes through methods such as "publicity," "guidance," and "supervision" to address issues such as cumbersome application processes, vague subsidy scope, and prominent risks of subsidies. This ensures that policies are implemented effectively in the "last mile. ——To promote the effective implementation of the new round of "national subsidy" policies, Shangcheng County in Xinyang, Henan Province has launched a combination of measures such as "simplifying the subsidy application process", "using new media to push policy interpretations", "holding promotional activities", and "conducting in-depth community village group lectures" to stimulate local consumption and promote high-quality development of the county's economy. ——To ensure that subsidy funds are accurately directed to the livelihood sector, Guyuan City in Ningxia has established a "dual line verification" system in conjunction with market supervision, taxation and other departments. On the one hand, a third-party auditing company verifies the flow of bills and funds, and conducts special inspections on key links such as bill management, price manipulation, and transaction authenticity; On the other hand, establish a dynamic management mechanism for merchants, suspend the qualifications of dealers who violate regulations by collecting old goods or indirectly supplementing them, and list them on the observation list. Looking ahead to the future, Jiang Zhao suggests that retail enterprises should accelerate their efforts to penetrate the county-level market, use digital technologies such as big data and artificial intelligence to analyze the consumption habits and behavioral preferences of county-level consumers, recommend products that meet their actual needs, and stimulate the willingness of the public to participate in trade in programs. We also need to strengthen and improve the county-level renewable resource recycling system, promote the construction of infrastructure such as renewable resource recycling outlets, and make it more convenient for consumer goods to be exchanged for new ones He added. (New Society)