During this year's National People's Congress and Chinese People's Political Consultative Conference, from government work reports to financial regulatory authorities issuing documents, clear requirements have been put forward for financial institutions on "what to do" and "how to do it". During an interview with Southern Daily reporters, several top leaders of financial institutions in Guangdong Province stated that they will actively practice the political and people-oriented nature of financial work, continuously innovate product and service models, enhance the sense, availability, and satisfaction of the general public and business entities with financial services, and achieve high-quality development of the financial industry. We will increase financial support for the construction of a people-oriented new urbanization, promote economic development, and improve people's livelihoods Deng Yong, Secretary of the Party Committee and President of the Guangdong Branch of the China Development Bank, introduced that the bank will continue to make good use of special policies, actively provide systematic and customized financial services for urban village renovation, affordable housing and other projects, solve the urgent and difficult problems of urban residents, especially cooperate with local governments to promote the inclusion of surplus reconstruction and resettlement housing into affordable rental housing, and meet the housing needs of new citizens and young people. Wang Yanzeng, Secretary of the Party Committee and President of the Guangdong Branch of Agricultural Development Bank of China, said that the bank has always prioritized supporting people's livelihoods as a top priority, and has transformed its support for agriculture into a warmth for people's livelihoods. This year, focusing on rural sewage treatment, the bank will actively leverage the advantages of agricultural policy finance, proactively explore new ideas for "new agricultural pollution" financing integration, strive to provide the best comprehensive financial solutions, and follow up with the provision of financial services. "We will accelerate project operation progress and loan disbursement, mature and invest in one of the 74 approved projects worth 20.67 billion yuan. We will focus on the main business of insurance, concentrate on key areas such as personal pension and long-term care insurance, and serve the overall livelihood security and economic and social development of Guangdong Wu Jian, secretary of the Party Committee and general manager of China Life Insurance Guangdong Branch, said that the company will continue to enrich the supply of personal pension financial products and launch exclusive personal pension insurance products in the Bay Area; At the same time, we will promote the expansion and improvement of long-term care insurance, explore the long-term care needs in various regions, and enhance the depth and breadth of participation. We will focus on building a comprehensive and full chain cultivation system for science and technology innovation enterprises, mainly serving private small and medium-sized enterprises in science and technology innovation, and helping science and technology innovation enterprises take root, grow, and thrive in this fertile land of Guangzhou Luo Junfu, Secretary of the Party Committee and Chairman of Guangzhou Industrial Investment Group, said that this year, the venture capital parent fund under Guangzhou Industrial Investment Group has continued to deepen cooperation with large institutions and early leading investment institutions, and has excavated a number of early projects with strong growth potential and high quality potential, helping to bridge the "last mile" of technological achievement transformation. Xue Fengqing, Secretary of the Party Committee of CITIC Bank Guangzhou Branch, stated that the bank will rely on the collaborative strength of CITIC Group's "financial full license+industrial wide coverage", leverage its unique advantages in corporate business, investment banking, transaction banking, international business, etc., focus on cutting-edge fields such as future industries and artificial intelligence, provide comprehensive financial services throughout the entire cycle of "financing+integration of intelligence+integration of production", and inject strong impetus into industrial upgrading. Li Xu, Secretary of the Party Committee and General Manager of PICC Property&Casualty Insurance Guangdong Branch, introduced that this year the company plans to implement a series of innovative measures around national major scientific and technological breakthroughs, the full life cycle needs of technology-based enterprises, and the pain points of technology-based small and medium-sized enterprises. For example, we will provide exclusive risk protection for major scientific and technological breakthroughs. In response to high-risk pain points in the transformation of scientific and technological achievements, we will launch a technology research and development application insurance that covers the entire chain of 'basic research - pilot certification'. It not only covers explicit cost losses such as personnel labor and direct consumables in the research and development process, but also innovatively includes implicit cost compensation such as achievement demonstration and evaluation. "Yu Fei, Secretary of the Party Committee and General Manager of China Life Insurance Guangdong Branch, said that this year the company will establish a professional team with dual backgrounds in science and technology and insurance in institutions in the Pearl River Delta region through internal training and external introduction, set assessment coefficients and incentive attributes, improve talent training mechanisms, and fully lay the foundation for the development of science and technology insurance. The reporter's interview found that currently, financial institutions in Guangdong are increasing their innovation efforts, further improving the accessibility and convenience of financial services by optimizing product structure, deepening digital transformation, and enhancing the level of service refinement. In order to benefit millions of households with inclusive financial services such as public funds, Liu Xiaoyan, Chairman (Co) and General Manager of E Fund, said that the company will deepen the implementation of the fee reform in the public fund industry, continue to launch low fee products, reduce existing product fees, and further reduce fund investment costs. On the other hand, with the empowerment of technology, we will carry out investor education more widely and deeply, accelerate the development of fund advisory business and the transformation of advisory service models, provide professional and personalized services for more investors, and continuously improve the coverage and accuracy of services. Cui Jiakun, Secretary of the Party Committee and President of China Merchants Bank Guangzhou Branch, also stated that the bank will actively explore new forms of financial services that match business development with the digital economy, use financial technology to continuously expand the boundaries of financial services, continuously upgrade the digital service scene experience, and accurately provide personalized, customized, and intelligent digital services for enterprise customers, achieving the goal of "making the system run more and the people run less", and improving the accessibility and convenience of financial services. The Guangdong Rural Credit Union will implement a "heartwarming project" for small and micro enterprises. The Secretary of the Party Committee and Chairman of the Provincial Federation of Trade Unions, Mai Yanhou, introduced that it will launch a combination of "mechanism+action+concession" to break through the financing bottlenecks of private and small and micro enterprises. At the same time, specialized institutions such as private small and micro service centers will be established, and a "first loan service window" will be set up, with a separate credit plan and optimized credit processes; Implement a detailed mechanism to support the financing coordination of small and micro enterprises, promote the special action of "visiting thousands of enterprises and households", and rely on the "household communication" project to carry out grid services. Coincidentally, Minsheng Bank Guangzhou Branch has continuously increased its support for private small and micro enterprises. In March, we held a meeting to promote the coordination of financing throughout the bank, and set up special working groups for foreign trade, private enterprises, and science and technology innovation. With goals and plans, we will promote and expand the financing coordination mechanism to the international business field. Xu Wenhua, Secretary of the Party Committee and President of Minsheng Bank Guangzhou Branch, introduced that the bank will actively reduce financing costs for small and micro enterprises through multiple means such as issuing preferential interest rate coupons and small and micro loan interest offset red envelopes. The small and medium-sized asset business has the characteristics of small amount and diversified risk. Developing small and medium-sized asset business is the essential requirement for the development positioning of small and medium-sized financial institutions, and it is also an inevitable requirement for preventing financial risks Cai Jian, Secretary of the Party Committee and Chairman of Guangzhou Rural Commercial Bank, said that the bank will focus on developing small and medium-sized asset businesses to support the development of manufacturing industry clusters, the private economy, and the improvement of residents' consumption levels. At the same time, we will establish a full chain service mechanism of "precise docking - convenient financing - risk compensation", increase support in process management, review and approval, resource allocation, accountability optimization and other aspects, and promote the accelerated deployment of small and medium-sized loans. Mo Xiaofeng, Secretary of the Party Committee and President of the Guangzhou Branch of Zhejiang Merchants Bank, stated, "We will focus on six core service scenarios, including ecological interconnection, asset pooling, pool financing, cross-border integration, group financial management, and customer experience, around the financial needs of core enterprises and upstream and downstream customers in the supply chain. We will use 'pool financing' to assist physical enterprises in fund financing and continue to refresh and polish the brand of liquidity management financial services