Ziwei Middle Road, Chuzhou City, Anhui Province, is already crowded in Daji before dawn. There are many young people coming to the market. Posting market photos, posting market videos, and shopping at the market have become new trends for young people. Nowadays, more and more young people are becoming fans of various large markets, not only in cities, but also in rural markets, which have become an important choice for "taste buds". Why do young people fall in love with shopping at the market? There is a 'local flavor' in the market. Although it is possible to "buy and sell the whole country" through the internet with just a click of a finger, some local delicacies are difficult to traverse due to their short shelf life and other reasons. Freshly baked ones have a better flavor. Going to the market to enjoy delicious food has naturally become a favorite of some tourists. There is a lively atmosphere in the market. In addition to the constant shouting, many markets also have folk performances and intangible cultural heritage experiences, which are both fresh, fun, and lively. There is a strong sense of nostalgia in the market. Markets in different regions have different characteristics and forms, but they all carry the culture and traditions of a region, which can easily evoke people's nostalgia. Traffic is also an increment of development. More people love to visit rural markets, which not only adds popularity to the markets but also provides inspiration for rural development. Although the constantly expanding express delivery network has brought great convenience to rural life, unlike online shopping, choosing products on-site at rural markets has stronger immediacy and can better meet daily needs. Therefore, markets, supermarkets, and shops remain important places for facilitating residents' lives. Although it comes with its own traffic, in reality, some market venues have inadequate infrastructure and poor sanitary conditions; Some management services need to be strengthened, and during peak periods, there are often instances of disorderly parking and placement; Some products are not diverse enough and have weak appeal. From this perspective, renovating and upgrading commercial infrastructure, including rural markets, is not only necessary to meet the needs of rural residents, but also a beneficial measure to improve the rural consumption environment. In response to these shortcomings, the Ministry of Commerce and nine other departments recently issued an action plan, proposing to transform and upgrade 5000 township trade markets (commercial centers, markets, etc.) and around 50000 rural convenience stores by 2027, with the focus on "thousands of markets and stores". Promoting the transformation and upgrading of markets can not only provide convenience for rural residents' lives, but also cultivate new economic growth points. Taking Jingui Daji in Helan County, Yinchuan City, Ningxia as an example, this comprehensive market integrating shopping, dining, sightseeing, and leisure will have 109 "opening" events in 2024, with an average transaction volume of 1 million yuan and an annual transaction volume exceeding 100 million yuan. Nowadays, there are more than 300 merchants in the market, with a normal customer flow of 5000 to 10000 people, and up to 30000 people during festivals and holidays. The county-level consumer market is vast. The continuous improvement of county-level consumption capacity, the constant transformation of consumption concepts, and the continuous upgrading of consumption structures can lead to significant consumption growth through the release of this demand. Transforming and upgrading rural markets can become an important lever to stimulate the vitality of county-level economy. The market is not only a place for buying and selling things, but also a carrier of local traditional culture. The transformation and upgrading of rural markets should also be fully integrated with modern life and cultural tourism industries. For example, in Haotang Village, Xinyang City, Henan Province, the local area focuses on creating seven characteristic leisure markets, including intangible cultural heritage and time-honored brand products, to promote their continuous development and growth. The main source of income for villagers has also shifted from grain cultivation to tourism services. The most important thing in renovating and upgrading a market is to avoid the "one size fits all" approach. Digging into local cultural characteristics, creating characteristic markets according to local conditions, and promoting the deep integration of markets with rural tourism, cultural creativity, and other industries can avoid falling into homogeneous competition. Not long ago, a survey on the data of Shanghai coffee and cultural and creative brand "One Foot Garden" stores showed that most of the top ten stores in the comprehensive index are located in suburban towns and streets. Although the "One Foot Garden" store cannot be completely equated with a market, it also enlightens us that the distance from the city is not the decisive factor in attractiveness. Whether it can win the market depends on whether it has characteristics and the experience. Creating more distinctive, vibrant, and charming markets will make the urban-rural cycle more smooth and provide more support for rural development. (New Society)