Culture

How can Chinese films continue to 'sail the sea with the wind' after 'Nezha makes waves in the sea'

2025-03-03   

The Chinese animated blockbuster "Ne Zha: The Magic Children Roar in the Sea" (referred to as "Ne Zha 2") is breaking box office records, "Deutsche Welle reported recently. The National Broadcasting Corporation of the United States reported that "Chinese animated films break box office records and enter overseas markets," and "Nezha 2" is "the first non Hollywood film to break the $1 billion box office mark." According to the Eurasia Review website, the animated film "Nezha 2" has achieved unprecedented success. These achievements reflect China's increasingly crucial role in shaping future industries. The success of Nezha 2 reflects the dynamic changes in the global film industry landscape, proves the strong potential of the Chinese film market, and fully demonstrates the development level of the Chinese film industry. China is no longer just a consumer of cultural products, but is becoming one of the world's major producers of cultural content through its own strength. Chinese Spring Festival box office champion, China's film history box office champion, and the global single market box office champion... Since its release during the Spring Festival this year, Nezha 2 has been overwhelming, breaking a number of film history records in succession, and also making global audiences pay attention to the highlight of China's animation industry. Nezha 2 reconstructs ancient Chinese mythology with the narrative feature of "inclusive grand pattern", which not only includes innovative interpretation and creative transformation of traditional Chinese mythology, but also connects many market elements in the world's entertainment industry. In terms of narrative, the film's narrative rhythm accurately meets the needs of contemporary audiences: high-density plots incorporate universal emotions such as family and justice, the tragic reversal of the villain Shen Gongbao breaks through traditional character settings, and multiple dramatic conflicts adapt to the fast-paced "double speed aesthetics" viewing habits of contemporary people. At the production level, the Chinese style character design and IMAX level visual effects in the film are presented at an industrial level. The art team led by director Jiao Zi has won recognition from audiences both domestically and internationally for their modern transformation of traditional elements. As a Spring Festival work, the film breaks down cultural barriers through comedic elements and family friendly traits, achieving a "global expression of Eastern stories" and is loved by audiences worldwide. Behind the success of Nezha 2 is the sustained development of the Chinese film industry. The 138 Chinese animation companies involved in the post production of Nezha 2 closely collaborated with the main creative team to achieve a comprehensive upgrade in the level of animation film production. The journey of "Ne Zha 2" going global is also a microcosm of the overall strength enhancement of Chinese films and the strengthening of China's cultural soft power and influence over the past decade. The inspirational comedy "Hot and Hot" with a realistic theme has been purchased the copyright by Sony Pictures and released overseas; The first installment of "Fengshen: Chaoge Fengyun" has been very popular in France, and the golden premiere tickets are hard to come by; The Spring Festival series "Fengshen Part 2: War in the Western Qi" and "Tang Dynasty Detective 1900" have also attracted attention overseas. The goal of Chinese films going global has gradually shifted from showcasing Chinese culture to embracing the world and promoting comprehensive exchanges. In the wave of going global, more and more Chinese films have the opportunity to go abroad and gain global attention. In the context of globalization, how can Chinese films continue to excel on the road to going global? Firstly, when Chinese films go global, they need to quickly align with international laws and regulations, and use contracts to ensure that the content of the films is accurately presented; On the premise of adhering to the original semantics, the film is well adapted for localization, achieving a balance between Chinese culture and world culture, and reducing cultural expression errors for Chinese films entering the international market. Secondly, from the perspective of excellent cases of international communication, using Chinese aesthetics as the foundation, reducing textual language, and enhancing visual quality, this form of communication is more likely to gain recognition from audiences in other countries. In addition, Chinese films also need to explore new types of themes in their creation, tap into the commonalities of different cultures, organically combine traditional culture with world culture, and integrate the rich heritage of Chinese culture, national spirit, and Chinese stories into international expression. Finally, Chinese films need to establish more comprehensive distribution channels overseas, better utilize the publicity matrix, unite the Chinese community, and create international schedules. For the Chinese cultural industry to go global, the profound impact of "Ne Zha 2" is not only the success of the film box office, but also the subsequent market development of intellectual property (IP). While the movie "Ne Zha 2" continues to be popular, Q-version models, film cards, blind boxes, and other peripheral products customized with the characters in the movie are selling well. Nezha 2 provides inspiration for the Chinese film market: the vast and profound traditional Chinese culture provides a huge treasure trove for film and television development. Film content should have the courage to try IP management, starting from an image, a symbol, and a creativity, and starting from the creative transformation and innovative development of every traditional cultural element. By combining film content with symbol aesthetics and brand marketing, we can expand greater space for the long-term development and business model innovation of China's film and television industry. (New Society)

Edit:momo Responsible editor:Chen zhaozhao

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