Relying on the rapid development of the Internet and new media technology, China's online literature has set sail with just the right scenery. Following the British Library's first collection of 16 Chinese online literature works in 2022, in November 2024, 10 works, including Lord of Secrets, Full time Expert, and Celebrating the Past Years, entered the library again, further demonstrating the unique charm of China's online literature. Faced with the new technological wave represented by AIGC, Chinese online literature is showing new trends and directions in going global, further enhancing the global dissemination and influence of Chinese civilization. Building a platform to unlock new languages and regions. In recent years, the market size of Chinese online literature going global has continued to expand, with a significant increase in global readers. According to the "2024 Report on the Trend of China's Online Literature Going Global", the overseas market revenue of China's online literature industry will reach 4.35 billion yuan in 2023, and the total number of works going global in the industry will be about 695800. The online literature platform built by domestic cultural and technological enterprises has undergone 10 years of development and has become the main way to translate and introduce online literary works. The online cultural platform for going global has created a differentiated matrix of platforms by integrating resources and complementing advantages, continuously unlocking new languages and regions for ecological going global, achieving new growth in market size and company profits. According to Sensor Tower, a mobile application data analysis company, the global tool and reference application revenue ranking shows that during the six-month period from April to September 2024, GoodNovel, the overseas online novel platform of New Era Company, performed outstandingly in the Indonesian and Thai markets, ranking first and second respectively; Especially in Indonesia, the income reached 1.64 million US dollars. In addition, in Saudi Arabia, Egypt, and Türkiye, GoodNew also ranks among the top ten in terms of income. BueNovela, another application under the New Era that focuses on romance novels, ranks first in Brazil. Dreame, the flagship offshore application of Infinity System, ranked first in Türkiye's revenue list, and ranked among the top five in Thailand and Brazil. The overseas visiting users of WebNew, an overseas portal of Yuewen Group, are about 300 million, ranking among the top 10 in Indonesia, Brazil, Türkiye and Saudi Arabia. In addition, Changdu Technology's Lera and ByteDance's fizzo also performed well, ranking second in Brazil and Indonesia. The new technology wave represented by Generative Artificial Intelligence (AIGC) is surging with the help of AI, accelerating multilingual translation and having a profound impact on the online literature industry. Major leading internet companies actively embrace AI technology and continue to deepen their layout in fields such as translation, creation, and application scenarios. For a long time, translation has been one of the bottlenecks that restrict online literature from going global. With the increasing maturity of AIGC technology, the "AI+manual" model has been applied in the field of multilingual translation. By 2024, about 70% of online literature translation teams will choose to combine AI translation with manual translation, using AI to quickly generate initial drafts, and then using manual translation for later revisions, resulting in a nearly hundredfold increase in translation efficiency and a cost reduction of over 90%. The application of this technology has not only improved translation efficiency, but also made significant progress in cultural adaptation. The localization adjustment function of AI translation has helped improve the cultural adaptation of online literary works by about 30%, especially in the European and American markets. AI can accurately translate local culture, slang, and metaphors in the text, making the works more in line with the reading habits of target language readers. As of November 2024, WebNovel has translated approximately 6000 overseas works and added over 2000 AI translated works, a year-on-year increase of 2000%; Among the top 100 best-selling works in online literature, AI translated works account for 42%. Online literature works have been translated into multiple languages such as German, Spanish, Japanese, Indonesian, Swahili, etc., further expanding the international dissemination radius of online literature. In terms of creation, AIGC can generate multimodal content such as text, images, sound, video, and integrated derivatives, enriching and upgrading the forms of expression of online literature and enhancing the influence of online literature IP. For example, the online literature team of Nanjing Normal University and Tumeng Technology used AI to assist in the creation of the short drama "The Ultimate Test", which provides inspiration for the internationalization of online literature and IP. Based on the rich resources of China's online literature library, AI technology can be used to shape virtual characters, construct story content, and develop interactive games, enabling readers from all over the world to participate in an open and symbiotic virtual network space, and explore solutions for the international dissemination of online literature and IP. IP integration highlights multidimensional value. In 2024, Chinese online literature IP will continue to be active in going global, covering multiple fields such as film and television, animation, audio dramas, and games; Around the expansion of online literature, new development trends have emerged for other forms of copyright industries, deepening from a one-way radial connection structure to a circle resonance model centered on the concept of IP and coordinated development of multiple formats. Adapted TV series such as "Walking with the Phoenix," "Celebrating More Years 2," and "Eternal Night Star River" not only achieved high ratings in China, but also successfully opened the door to overseas markets, sparking discussions on mainstream video websites in Europe and America such as YouTube and Viki, gradually cultivating a loyal international audience; In terms of animation adaptation, the 10 works released by Yuewen Group on the YouTube channel have accumulated over 660 million views. In terms of game adaptations, "Douluo Continent: Soul Master Duel" has generated over 10 billion yuan in revenue, while "Mortal Cultivation: The Human World" has generated nearly 5 billion yuan in revenue. The achievements of IP going global further highlight the multidimensional value of online literature. At the same time, going global is no longer the sole domain of online literature. Online literature works are intertwined with IP adapted films, TV dramas, audio works, anime, and games, resonating with various industries and products on the same frequency. The entire IP industry chain is developed synchronously, and the online literature ecosystem is gradually maturing in terms of going global. The overseas expansion of short dramas in the field of pan internet literature has become a new growth point for the internationalization of Chinese entertainment content. Traditional online literature mainly focuses on lengthy narratives, and language and cultural differences pose certain obstacles to overseas dissemination. And micro dramas weaken language limitations through visual means, making the plot more compact and emotional expression more intuitive, making it easier for overseas audiences to accept. This form combines the narrative core of online literature with the lightweight characteristics of short videos, and is an important attempt to spread local culture overseas through short videos. According to Sensor Tower data, as of February 2024, more than 40 domestic short drama applications have been tested overseas, with a cumulative download volume of 55 million times; The United States, which has a strong willingness to pay, is the main battlefield for the competition of short drama overseas platforms. Reelshort, a subsidiary of Crazy Maple Studio under Chinese Online, Goodshort from New Era, and ShortTV from Kyushu Culture are all popular platforms for short dramas to go global. Among them, Reelshot dominates with half of the downloads and revenue share in the short drama overseas market; As of September 2024, Reelshort has achieved a global dual end in app revenue of approximately $142 million, which is 4.92 times its full year revenue in 2023. ShortTV has performed exceptionally well in the Southeast Asian market, having only been online for 6 months and ranking second in cumulative downloads in overseas markets. These micro dramas based on online literature, with their concise narrative and distinct themes, quickly captured the attention of the younger generation overseas, providing a more flexible carrier and creative mode for online literature to go global. They are expected to become an emerging force in promoting the "going global" of Chinese online literature in the future. Expanding boundaries and becoming a window to understand China, online literature has become a popular choice among young people due to its "online nature". Online literature platforms and translation websites are gathering spaces for the "Internet Generation" group, and both authors and readers tend to be younger. For example, among the contracted authors of WebNovel, those born after 2000 account for 45%; More than 30% of the award-winning works in the Starting Point International Annual Essay Contest (WSA) are from the post-2000 generation; The overseas readers of online literature are mostly young readers aged 18-34. The "Z generation" who seek novelty and uniqueness are widely involved in the creation, dissemination, and consumption of online literature, promoting the development of online literature from traditional models to a broader cultural field, from a single reading product to a more complex multidimensional cultural carrier. At the same time, online literature is constantly expanding its boundaries, innovating and refining its genres, and the rise and cross-border integration of emerging themes are driving the development of diversified content. This not only meets the increasingly changing needs of contemporary society, but also promotes the reconstruction of the narrative structure, character shaping, and emotional expression dimensions of online literature. From the initial form of popular literature with entertainment as its main function, to the current new format that covers novel content, avant-garde forms, and social thinking, Chinese online literature has become a window for overseas understanding of Chinese culture, literature, and society. In recent years, the influence of Chinese online literature on the global cultural stage has been increasing, gradually integrating into the mainstream cultural circle of the world. For example, the inclusion of 26 works of online literature in the British Library marks the international recognition of Chinese online literature and reflects the international dissemination of its cultural value; The Swiss National Tourism Board announced that Ye Xiu, the protagonist of "Full time Master", will become the "Swiss Tourism Pathfinder" for 2025. The Singapore Tourism Board has partnered with the Reading Group to present popular Chinese language IPs to local audiences in a diversified way, and online literature has become a bridge for promoting Chinese culture and tourism; French illustrator Antoine Kabino has integrated Chinese characters such as Fan Xian from "Celebrating the Years" into French landmarks and developed diversified IP derivatives such as cards, further expanding the cultural influence of Chinese online literature. The multilingual platformization of overseas channels, the intelligence and derivation empowered by AI, the diversification and micro shortening of IP overseas, as well as the mainstream and trend of international communication, all contribute to the internationalization of online literature, demonstrating the international communication trend of deep integration of IP formats. Chinese online literature has set sail overseas with the innovative model of "platform+AI+IP", providing reference and reflection for deepening cultural exchanges and mutual learning between China and foreign cultures in the era of digital intelligence. (New Society)