What is the 'magic pill' for the series of IPs to become stronger and farther away
2025-02-17
The creation of a series of movies is not an easy task, nor is it simply a matter of copying. The sequel needs to maintain continuity with the IP style and elements of the previous installment, while also boldly innovating and avoiding repetition and clich é s, which is a huge challenge for the creative team. There are many cases in the history of Chinese and foreign cinema where sequels such as "plop down the street" have appeared. The unprecedented success of Nezha 2 provides three inspirations for the creation of domestic film series. During this year's Spring Festival holiday, when "Ne Zha: The Demonic Children Roar in the Sea" (referred to as "Ne Zha 2") was far ahead on the Chinese box office chart with a box office of over 10 billion yuan in 16 days of release, the entire film industry was shocked by this "Chinese animation storm". From the 2019 film "Ne Zha: The Birth of the Demon Child" to its current sequel, the "Ne Zha" series has achieved a comeback from a "dark horse" to a "top stream" with two films. This not only sets a new milestone for domestic animated films, but also brings many inspirations for the creation and innovation of domestic film IPs. As a product of film industrialization, typification, and marketization, film series is an important form of creating and enhancing cultural IP. It can accumulate a large audience and form a strong cultural influence through continuous story output, character shaping, and brand building. For example, Hollywood's Star Wars series not only has a huge fan base worldwide, but also achieves significant commercial monetization through derivative products. In China, with the booming development of the film industry, series films have gradually become the main force in the film market in recent years. The "Wolf Warrior" series, "Changjin Lake" series, and "Detective Chinatown" series are all deeply loved by audiences. This time, "Ne Zha 2" has significantly increased the box office ceiling of domestic films to the billions of yuan level, demonstrating the enormous potential for the development of domestic film series. However, creating a series of movies is not an easy task, and it is not simply copying. The sequel needs to maintain continuity with the IP style and elements of the previous installment, while also boldly innovating and avoiding repetition and clich é s, which is a huge challenge for the creative team. There are many cases in the history of Chinese and foreign cinema where sequels such as "plop down the street" have appeared. The unprecedented success of Nezha 2 provides three inspirations for the creation of domestic film series: firstly, the innovation of the story and characters on the basis of the original IP is the key. The story of "Nezha causing chaos in the sea" has been passed down for thousands of years, but the animated film series "Nezha" directed by Jiaozi has revitalized this old IP: while respecting the story framework and character settings of classic IPs, the film reshapes the image and temperament of characters such as Nezha, Shen Gongbao, and Taiyi Zhenren. Nezha's smoky makeup and setting poem design not only retain traditional opera elements, but also give the characters a rebellious image. Taiyi Zhenren is no longer a fairy tale, but a cute chubby old man. Shen Gongbao's character is particularly subversive, leaving a deep impression on the audience. Secondly, domestic film series adapted from Chinese classic mythology IP should inject values that are in line with the spirit of the times. Nezha 2 retains the spiritual core of "resisting the mandate of heaven", while upgrading the narrative from individual heroism to collective awakening: Nezha, Ao Bing, Shen Gongbao, and even the Dragon Clan jointly resist the oppression of the Infinite Immortal. The character Nezha in the film continues the rebellious spirit of "my fate is up to me, not the heavens" when faced with unfair fate in the first installment. The line "if heaven and earth do not allow it, I will reverse this world" resonates with countless viewers and can be regarded as a reconstruction of classic myths with the spirit of the times. This adaptation not only leverages the recognition of classic IPs, but also injects modern values, triggering emotional resonance among viewers. It is a model of contemporary transformation of excellent traditional Chinese culture on the big screen. Finally, special effects technology must serve narrative expression and character shaping, rather than flashy stacking. The reason why the stunning visual wonders of Nezha 2 can satisfy the audience is not only because the special effects technology represents the highest level of China's film industry, but also because all the special effects scenes in the film serve the plot and characters: Nezha's particle special effects that reshape his physical body and the light and shadow design of the Heavenly Palace scenes are closely related to character growth and plot development. The animated special effects of the groundhog are not only lifelike and adorable, but also metaphorically represent the concept of 'demon not demon, immortal not immortal'. This is in line with the logic of the "Wandering Earth" series, which combines science fiction special effects scenes with the patriotic sentiment of "taking the Earth to wander". It proves that special effects technology can only be integrated with character emotions and plot intentions to avoid becoming an empty industrial light and shadow. In contrast, some Hollywood and domestic blockbuster series have caused aesthetic and visual fatigue among audiences due to their overly standardized and formulaic adaptations of old styles and the stacking of special effects that deviate from the plot requirements. One important reason why Hollywood IP blockbusters have lost their popularity in China in recent years is that their sequels have changed the soup but not the medicine. Apart from piling up special effects, they lack innovation. Nezha 2 not only created a billion dollar box office myth, but also provided valuable experience and inspiration for the creation of domestic film series. We believe that by focusing on the innovation of IP story characters, injecting values that are in line with the spirit of the times, and carefully polishing the stunning special effects that serve the plot characters, domestic film series are expected to occupy a more important position in the future film market, becoming a backbone force for Chinese films to go global and move from a film power to a film powerhouse. (New Society)
Edit:momo Responsible editor:Chen zhaozhao
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