At present, it is the peak sales season with a good start, and a batch of large denomination deposit certificates from small and medium-sized banks have been launched one after another. After the Spring Festival holiday, several small and medium-sized banks such as Bohai Bank, Zhengzhou Rural Commercial Bank, Jiangsu Kunshan Rural Commercial Bank, and Shanxi Zuoyun Rural Commercial Bank launched a new round of large deposit certificate products or started promoting and marketing related products. These banks' newly issued large denomination certificates of deposit generally have a three-year interest rate starting with "2", and it is difficult to find a "3" interest rate. The popularity of large denomination certificates of deposit is still high, especially against the backdrop of declining interest rates. Many customers choose this type of product to lock in higher interest rates A staff member from a branch of Bohai Bank told reporters that the current interest rate for a three-year personal large sum deposit with a minimum deposit of 500000 yuan is 2.25%, and the interest rate for a three-year personal large sum deposit with a minimum deposit of 100000 yuan is 2.20%. A staff member from Shanxi Yaodu Rural Commercial Bank stated that the bank has sold out the individual large denomination certificates of deposit with a minimum deposit of 200000 yuan and a three-year term that have been issued since the beginning of 2025. According to the reporter's analysis, since the beginning of 2025, many small and medium-sized banks have intensively launched new personal large denomination deposit certificates, with the main terms being one year, two years, and three years. The three-year interest rate has basically bid farewell to the "three letter prefix", and the one-year and two-year interest rates are even lower. As one of the main deposit varieties of commercial banks, large denomination certificates of deposit are highly favored due to their relatively high interest rates during the decline in deposit interest rates. But from the perspective of commercial bank operations, relatively high interest rates mean high debt costs. Therefore, in order to reduce debt costs and stabilize net interest margins, large denomination certificates of deposit have become one of the main varieties for commercial banks to lower interest rates, and many banks are also reducing the scale of long-term large denomination certificates of deposit. From the perspective of different types of banks, overall, small and medium-sized banks represented by city commercial banks, rural commercial banks, etc. still have a comparative advantage in terms of large deposit interest rates. Among a group of personal large denomination deposit certificates with interest rates starting with "2", some rural commercial bank related products have interest rates that can reach 2.5% or more. Li Yifan, a researcher at the Bank of China Research Institute, told reporters that generally speaking, within the scope of interest rate marketization adjustment mechanism and deposit interest rate pricing self-discipline mechanism, banks can comprehensively consider various factors such as capital cost, customer demand, market positioning, interbank competition environment, and deposit product characteristics, and make appropriate adjustments to the interest rates of related deposit products to meet their own business development needs. Compared to large commercial banks, small and medium-sized banks such as rural commercial banks have a weaker customer base and need to strive for more stable customer retention through appropriate means‘ During the 'good start' period, small and medium-sized bank deposit products maintain relatively high interest rates, which helps to enhance the competitiveness of deposit products, ensure stable funding sources, and support the smooth development of asset side businesses Li Yifan stated. Lou Feipeng, a researcher at China Postal Savings Bank, also believes that rural commercial banks have insufficient advantages in attracting deposits. Their large deposit certificates have relatively high interest rates in order to better attract deposits and expand credit supply. (New Society)
Edit:Yao jue Responsible editor:Xie Tunan
Source:Securities Daily
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