The film market for the Spring Festival in 2025 has a good start! According to statistics from the National Film Administration on February 5th, the box office for the Spring Festival in 2025 reached 9.51 billion yuan, setting a historical record; The number of moviegoers reached 187 million, surpassing the total number of moviegoers during the Spring Festival in 2024 and setting a new record for the number of moviegoers during the Spring Festival in Chinese film history. This year's Spring Festival season offers a wide range of film themes and genres, including six new films such as "Ne Zha: The Demonic Children Roar in the Sea," "Detective Tang 1900," and "Fengshen Part 2: The Western Qi of War," which cover various elements such as animation, comedy, mythology, martial arts, science fiction, and action, meeting the viewing needs of different audiences. Associate Professor Liang Junjian from the School of Journalism and Communication at Tsinghua University said, "The Spring Festival films have achieved new breakthroughs in theme selection, narrative style, and visual effects, meeting the entertainment needs of the audience and conveying positive values. This kind of positive interaction between creation and the audience has laid a solid foundation for the sustained prosperity of the Chinese film market." The enthusiasm for watching films is high, and the satisfaction of the audience with the films is high. The success of this year's Spring Festival films cannot be separated from the supply of high-quality films and the widespread recognition of these high-quality films by the audience. The results of the Chinese Film Audience Satisfaction Survey · 2025 Spring Festival Period Survey show that the 2025 Spring Festival Period became the first time among the 10 Spring Festival periods in history to achieve a total score of over 82 points for all main survey films. The movie "Ne Zha: The Demonic Children Roar in the Sea" has won high praise from the audience for its exquisite special effects, exciting plot, and profound themes. The audience satisfaction score for this film is as high as 87.3 points, making it the most satisfying film among Spring Festival audiences in the past two years. During the Spring Festival, a wave of movie watching frenzy swept across various regions. Since the first day of the Chinese New Year, there has been a phenomenon of "hard to find tickets" in many cinemas, with some popular locations almost fully booked. A netizen said, 'I found the feeling of Spring Festival travel rush in the cinema.'. This year's Spring Festival, the audience's enthusiasm for watching movies is generally high. Wang Hanyu, a college student who is celebrating in Beijing, and his friends have been going to the cinema to watch one or two movies every day since the first day of the Lunar New Year, jokingly calling it their "Spring Festival check-in challenge". On the evening of the fourth day of the Lunar New Year, Wang Hanyu posted a complete "six consecutive check-in" photo on his WeChat Moments after watching "Dragon Action". In Chengdu, primary school teacher Wang Xuemei chose a special way of "walking her child" during the Chinese New Year - watching "Ne Zha: The Demonic Children Roar in the Sea" and "Boonie Bears: Restarting the Future" with her 8-year-old child. Wang Xuemei said, "These movies not only teach children courage and perseverance through laughter, but also provide me with a sense of ritual companionship. Sitting together to watch movies can leave warm memories more than watching fancy games on horseback. Watching movies during the Spring Festival is not only a cultural and entertainment activity during the holiday, but also subtly shapes the audience's cultural identity. Wang Bo, the Party Secretary and Chairman of Poly Culture, co producer of "Fengshen Part 2: War in the Western Qi" and "Boonie Bears: Restarting the Future," said, "This year's Spring Festival fully demonstrates the power of technology to empower cultural inheritance and dissemination. Whether it is the modern interpretation of mythological stories in" Ne Zha: The Magic Children of the Sea, "or the clever integration of audio-visual effects and historical narrative in" Fengshen Part 2: War in the Western Qi, "people have seen the innovative expression of traditional culture. This cultural dialogue that transcends time and space makes the Spring Festival viewing not only an entertainment consumption, but also a deep experience of cultural identity." Domestic animated films have made new breakthroughs in peripheral derivatives and continued the vitality of the film "Ne Zha: The Magic Children. 'Sea of Troubles' leads the Spring Festival season with the highest box office performance," said Chen Jin, a data analyst at Lighthouse Professional Edition, During this year's Spring Festival season, "One Super, Many Strong", the box office of "Ne Zha: The Demonic Child Roars in the Sea" has exceeded 4.7 billion yuan in just 7 days of release. According to relevant data, the proportion of multiple viewers watching "Ne Zha: The Demonic Children Roar in the Sea" exceeds 30%, significantly higher than other films, with a large number of parents bringing their children to watch together. The movie "Ne Zha: The Demonic Children Roar in the Sea" has once again attracted attention to domestic animated films. The film continues the classic core of Chinese mythological stories while cleverly incorporating modern aesthetic elements. It is reported that starting from February 14th, "Ne Zha: Children of the Sea" will be released in overseas markets such as North America. In addition, the film's dual breakthroughs in content and technology give it vast space for peripheral derivative development. After watching the movie, many viewers began to rush to buy co branded blind boxes, dolls, popcorn buckets and other peripheral products. Some products even sold out immediately, and the pre-sale and delivery time was even delayed for a month. The IP effect not only enhances the influence of movies themselves, but also continues the vitality of movies. Li Xiang, Deputy Director and Associate Professor of the Department of Design and Media Arts at the School of Arts, Sichuan University, said: "Whether it's the 'Boonie Bears' or the' Nezha 'series, in the early stages of plot design, full consideration has been given to the linkage with surrounding products. Character images and technological elements have strong extensibility. This kind of extension is not only reflected in traditional physical derivatives such as toys and stationery, but also in the field of digital content, such as interactive games, short video secondary creation, and even virtual reality experiences. Through multi platform and multi-channel dissemination, the vitality of animated films can be continuously extended, and the emotional connection of audiences is more solid, thus forming an immersive cultural experience from' watching movies' to 'playing movies'. Injecting new vitality into the film industry. From figurines, toys to theme parks, the development of derivative products related to animated movies has formed a complete industry chain, which not only extends the life cycle of movies, but also creates huge economic benefits. This "movie+" business model is reshaping the ecological pattern of the film industry, transforming movies from a single cultural product to a cultural brand with multidimensional value. In addition to the peripheral effects of animated movie IPs, live action movies in the 2025 Spring Festival season also demonstrate strong derivative value. The filming location of "Detective Tang 1900" in the "Chinatown Theme Park" of Leling Film and Television City in Shandong Province quickly became popular, and audiences traveled with the movie to explore its cultural and tourism value. In addition, the film also collaborated with several well-known catering brands to launch the "Tang Tan Same Cuisine" store exploration activity, where audiences can continue to experience the food culture in the film after watching it. The diversified derivative models have broken the boundary between film and real life, making film a cultural link that connects multiple industries such as culture, tourism, and catering. Rich in theme types, good movies have a good reputation and market. From fantasy adventures to comedy suspense, from science fiction blockbusters to animated masterpieces, the Spring Festival season offers a diverse range of theme types, allowing audiences of different ages to find movies that suit their tastes. "Nezha's Devil Boy Going into the Sea" continues the story core from "changing fate against the sky" to "breaking rules" and "changing the world", and continues to tell that even the reincarnation of the magic pill can create its own Xintiandi with courage and wisdom. Tang Dynasty Detective 1900 adds a sense of historical weight to its comedic plot and dramatic conflicts. As the fourth film in the series, the creators continue to inject new vitality into the IP with new stories and perspectives. Fengshen Part 2: War in the Western Qi "is a continuation of the" Fengshen Trilogy ", with the" Defense of the Western Qi "as the core, using advanced special effects technology to showcase vivid and magnificent scenes of immortal battles, golden spears, iron horses, and exotic beasts. As a relatively rare martial arts film in recent years, The Legend of the Carved Hero: The Great Hero of Chivalry presents the audience with the Chinese "The Great Hero of Chivalry, for the country and the people". Operation Jiaolong continues the tense and intense battle scenes of Operation Red Sea, showcasing China's military strength and confidence that make the audience feel brave and passionate. With its unique IP vitality, "Boonie Bears Reborn the Future" has become a specific memory component of the Chinese New Year culture, continuing the family friendly characteristics while integrating advanced technological concepts and current issues. Although there were six major films released during this year's Spring Festival season, "Ne Zha: The Demons of the Sea" dominated half of the box office, which indirectly reflects the relationship between film quality and reputation. In the view of Yin Hong, Vice Chairman of the China Film Association and Professor at Tsinghua University, "some films have artistic shortcomings such as incomplete narrative, lack of distinctiveness in characters, and conceptualization of social emotional values. Behind them may reflect the creative producer's comprehensive catering motivation, conservative and utilitarian intentions, mismatch between subjective expression and visual presentation, outdated film concepts and language, and other conceptual deficiencies. Yin Hong stated that Chinese film creation should have a long-term mindset, not rush for quick success or deliberately cater to the emotional values of the public. Respect the laws of art, humanity, innovation, and cinema, and the audience will be with the film. During the Spring Festival period in 2025, the film market will once again experience a surge in movie watching, presenting a thriving scene. Behind the high enthusiasm for watching movies, it not only reflects people's increasing emphasis on cultural and entertainment, but also reveals the profound significance of the close connection between the film industry and social life. At present, with the continuous improvement of the audience's aesthetic level, their requirements for movies are also increasing - not only to watch the excitement, but also to see the way; Not only visual shock, but also emotional resonance; Not only entertainment consumption, but also cultural identity. This change forces film creators to win audience recognition with more solid scripts, more exquisite production, and deeper expression. (New Society)