During the Chinese New Year of the Snake, Hong Kong, known as the "Capital of Asian Events," has become the preferred destination for many tourists to travel abroad due to its unique charm and colorful festival activities. From New Year's Eve to the sixth day of the first lunar month, there were nearly 1.25 million visitors to Hong Kong and over 2000 inbound tour groups from mainland China. On the 4th, the Secretary for Culture, Sports and Tourism of the Hong Kong Special Administrative Region Government, Regina Ip, stated that in the seven days leading up to the Chinese New Year holiday, there were nearly 1.25 million visitors to Hong Kong, including over 1.06 million mainland inbound tourists and over 180000 non mainland inbound tourists. There were over 2000 inbound tour groups from mainland China, with over 440 groups on the third day of the Lunar New Year, setting a record for the highest number of mainland tour groups visiting Hong Kong in a single day. The overall hotel occupancy rate reached 90%. During the Spring Festival, the streets and alleys of Hong Kong are festive and bustling, with classic tourist attractions bustling with people. Tourists climb the Victoria Peak, enjoy the beautiful scenery of Victoria Harbour, stroll in Central, relax on outlying islands, and visit Ocean Park, experiencing the unique atmosphere of Hong Kong's Spring Festival. Some tourists are fond of "immersive" festivals: they stroll through the Hong Kong Lunar New Year's Fair and immerse themselves in the festive atmosphere of Hong Kong citizens buying New Year goods and selecting New Year flowers; Step into a restaurant, order a rice cake and pot dish, and taste the traditional cuisine that is indispensable for Hong Kong festivals; Come to the Hong Kong Stadium and watch the 2025 Hong Kong New Year Cup football match with over 20000 fans, and catch a glimpse of the idol's style. The series of festive events launched in Hong Kong have also overwhelmed tourists. From the colorful and vibrant New Year's Eve float parade, the dazzling Lunar New Year fireworks display, to the exciting Lunar New Year horse racing day and the locally distinctive Tai Po Lam Tsuen Wishing Festival, tourists have spent an unforgettable Hong Kong New Year journey. Chen Ruidong, General Manager of China Travel Service in Hong Kong, stated that with the implementation of the "Hong Kong is everywhere for tourism" concept and the promotion of the "city of major events" initiative, the charm of the "Pearl of the Orient" that combines Chinese and Western elements remains strong during this year's Spring Festival, and the popularity of mainland tourists visiting Hong Kong continues to grow. In addition to classic attractions such as Hong Kong Disneyland and Victoria Harbour, the rich integration of cultural and tourism activities in Hong Kong provides tourists with more experiences, reflecting that "Hong Kong is everywhere for tourism" has begun to take shape. At around 9pm on the fourth day of the first lunar month, Ms. Yang and her family from Henan Province were queuing outside a dessert shop in Wan Chai, Hong Kong, waiting to enter. She said that she chose to come to Hong Kong for the Chinese New Year because Hong Kong is not too far away, with a strong New Year's flavor and rich food. There are also many places to play, and the elderly and children are not too tired. "There are many places here where people often have to queue up, but the order is very good, which can also be considered a special experience. The Director General of the Hong Kong Tourism Board, Cheng Dingyi, believes that Hong Kong has done well in various competitions. He said that from New Year's Eve to the fifth day of the first lunar month, the number of non mainland tourists visiting Hong Kong increased by 17% compared to last year's Lunar New Year, which is good news. According to Luo Shupei, the preliminary number of visitors to Hong Kong in January was 4.74 million, including about 3.73 million mainland visitors, an increase of 24% and 25% respectively compared to the same period last year, setting a record for the highest number of visitors to Hong Kong and mainland inbound visitors in a single month since the outbreak of the epidemic. Hong Kong will welcome more tourists this year. Hong Kong Legislative Council member Leung Hei said that during the Spring Festival, there was a strong flow of people in Hong Kong, and there was a lot of joy everywhere. He believed that this was related to a series of measures taken by the central government to promote Hong Kong tourism, such as restoring and expanding the "one visa, multiple trips" policy for Shenzhen residents to Hong Kong, increasing tax exemptions for tourists, and expanding "individual travel" cities. A good start is admirable, and as long as Hong Kong society seizes the opportunity well, there will be a new atmosphere this year. (New Society)