In China, the traditional culture of Chinese New Year customs has a long history and has been deeply imprinted in the blood of the Chinese nation after more than 2000 years of accumulation. During the Spring Festival, people decorate their homes with New Year pictures, Paper Cuttings, Spring Festival couplets, and the character "Fu". They celebrate the New Year with temple fairs, New Year's greetings, New Year's Eve dinners, and Shousui and other activities. Among them, the New Year's Eve dinner, as the core ceremony of family New Year celebration, symbolizes reunion and carries deep feelings and good expectations. However, as the era rolls forward, the way of celebrating the Chinese New Year has also undergone many changes. The traditional Chinese New Year's activities, which used to focus on family reunions, have gradually shifted towards emphasizing both family and society due to changes in family structure. The Chinese New Year is no longer limited to private spaces within families or between relatives and neighbors, but is gradually expanding to public spaces in cities. City managers actively organize various colorful activities to create a strong festive atmosphere, attracting people to step out of their homes and experience the unique New Year atmosphere in the New Year customs. In recent years, the popularity of spring garden activities has continued to rise. Taking the theme activity of "celebrating the New Year in Yuanmingyuan" as an example, during last year's Spring Festival, the event attracted a large number of citizens and tourists. The park has created a diverse folk temple fair activity space for citizens and tourists by organizing cultural experience activities such as showcasing time-honored domestic brands, digital experience cultural spaces, folk activities, traditional food appreciation, New Year's markets, palace games, and intangible cultural heritage exhibitions. Tourists are full of praise for this, believing that there are new places to go during the Chinese New Year, no longer limited to traditional activities such as staying at home to eat, drink, and visit relatives. They hope that such activities can continue to be held and become better, allowing everyone to have more choices during the Spring Festival and enjoy the joy of the festival. During this year's Spring Festival, parks in various cities were decorated with lights and colorful decorations early on, creating a lively atmosphere. The cultural markets in the parks were full of excitement, and the popularity of visiting parks to welcome spring continued to rise. Cultural venues have also become popular choices for people during the Chinese New Year. During the Spring Festival, cultural centers, libraries, and museums in various regions will not close their doors or provide services, and will continue to hold various Spring Festival themed activities. In Zhejiang, public museums at all levels in the province launched a series of 200 exhibitions and 392 activities called "Celebrating the New Year in Museums" during the Spring Festival, with a total of 1889 sessions. Among them, the "Tea Viewing: The Palace Museum · Tea World - Exhibition of Fine Tea Culture Relics" showcases more than 100 sets of exquisite cultural relics from the Palace Museum; The "Starting Point of the East - Ningbo and Xi'an: Cross temporal Dialogue Exhibition of the Maritime and Land Silk Road" held by the Ningbo Museum is the first exhibition in China to simultaneously showcase the three world-class cultural heritage sites of land silk, sea silk, and the Grand Canal of China, bringing together 481 sets of heavyweight cultural relics from 39 cultural and museum units across the country; The "Yi Zi Zi - Han Dynasty Jade Collection" held by Liangzhu Museum gathered 175 cultural relics/groups from 21 cultural and museum units in 9 provinces, including 58 national first-class cultural relics/groups and 1 prohibited cultural relic - a divine beast patterned jade vase. These exhibitions are not only of high taste, but also highly interactive, bringing cultural feasts to the audience one after another. Ice and snow tourism for the Chinese New Year has become an increasingly fashionable choice. The series of cultural and tourism activities launched in the Beijing Tianjin Hebei region, titled "Enjoying the Beijing Tianjin Hebei and Celebrating the New Year with Ice and Snow", were held at the Ruyi Square of the National Ski Jumping Center. The athletes' wonderful performances and cultural exhibitions complemented each other. The ice and snow carnival activities at the sub venue Cuiyun Mountain Ice and Snow World are equally lively, with ice and snow markets, snow amusement parks, and passionate skiing shows attracting many tourists. In the Northeast region, the 23rd Ice and Snow Fishing and Hunting Culture Tourism Festival of Chagan Lake showcased the unique fishing and hunting culture of the area through the ritual of worshiping the heavens and awakening the net, as well as winter fishing activities; The ice sculptures, snow sculptures, and various performances of the 41st China Harbin International Ice and Snow Festival showcase ice and snow culture to the fullest. The rise of New Year customs reflects the continuous improvement and development of China's public cultural service system. With the increasing attention and investment of the country in cultural undertakings, the hardware facilities of cultural venues are becoming increasingly complete, and software services are constantly optimized. Nowadays, cultural venues not only have rich collections, but also are equipped with professional tour guides, advanced multimedia display equipment, and diverse interactive experience facilities. During the Spring Festival, various carefully planned activities meet the cultural needs of different groups of people. The transition from "having cultural facilities" to "having high-quality cultural services" has made cultural venues an important part of popular cultural life, and has also put forward higher requirements for the further development of public cultural services. The change in the way of celebrating the Spring Festival is an inevitable result of social development. These New Year customs not only enrich people's Spring Festival life, but also provide a new platform for the inheritance and innovation of traditional culture. In the context of the new era, we should actively embrace these changes, so that the traditional festival of Spring Festival can innovate in inheritance, develop in innovation, and shine with more brilliant brilliance, allowing the New Year's flavor to continue and sublimate in new forms. (New Society)