The Spring Festival is the most profound traditional festival in China, with the highest number of participants and the widest influence. For thousands of years, Chinese people have participated in inheriting the Spring Festival culture, enriching the connotation of the Spring Festival, and creating the form of the Spring Festival. More than a month ago, on December 4, 2024, "Spring Festival - the social practice of Chinese people in celebrating the traditional New Year" was successfully included in the UNESCO Representative List of Intangible Cultural Heritage of Humanity. During the Yi Si Spring Festival, people look back at the historical and cultural origins with joy and blessings, share the warm emotions of the present, and look forward to a better life in the future. A magnificent scroll of the new era Spring Festival story stirs people's hearts. On the first day of the Lunar New Year in Langzhong, Sichuan, a thousand year old ancient city of Chinese civilization, the reunion of thousands of families began amidst the crackling sound of firecrackers. At exactly 9 o'clock in the morning, the "Langyuan New Year Prayer" kicked off the New Year folk performance. The distant bell echoes over the ancient city, expressing people's beautiful expectations for the new year. Langzhong is the hometown of Luo Xiahong, an ancient Chinese astronomer and calendrist. During the Western Han Dynasty, Luo Xiahong led the compilation of the "Taichu Calendar" and officially established the start of the year as the first day of the first lunar month of Mengchun each year. "Because of this achievement, Langzhong people affectionately call Luoxia Hong 'Old Man of the Spring Festival', and Langzhong is also known as' Hometown of Chinese Spring Festival Culture '." Zhang Zhiping, President of the Langzhong Famous City Cultural Research Association, said. To celebrate the Chinese New Year in the ancient city of Langzhong, visitors from all over the world can immerse themselves in the Chinese New Year through activities such as digging dust, cleaning eaves and ditches, hanging New Year's red lanterns, grabbing silver water, and watching lantern shows. On January 7, 2025, Langzhong Ancient City in Sichuan Province launched a series of Spring Festival cultural activities. A tourist (left) took a photo with actor Zhang Zhonghe, who played the role of "Spring Festival Old Man". Photo by Xinhua News Agency reporter Xu Bingjie: Continuing in inheritance and promoting in cherishing. The taste of the year, after being tempered by time, has become increasingly mellow and perceptible. The four alleys of Qianmen Grass Factory in Beijing, dressed in "New Year's clothing", are particularly beautiful. On the first day of the Chinese New Year, 78 year old Zhu Maojin woke up early and put on a red sweater. In the morning, the daughter, son-in-law, third brother, and third sister-in-law brought a total of about 10 people from several families to prepare for the reunion dinner at noon with laughter and joy. "The Spring Festival is the most important festival for Chinese people all the year round. We should always get together." Zhu Maojin was so happy that he couldn't stop his mouth. "Our courtyard is only a few hundred meters away from the central axis. Last summer, the Beijing central axis was successfully applied for World Heritage status; in winter, it was also successfully applied for World Heritage status during the Spring Festival. We truly feel that 'hutongs are treasures'." There are evening drums and morning bells, human warmth, ancient cultural context, constantly settling and extending in the smoke and fire... It is suitable for both the ancient and the modern to enjoy, and the' festive play 'started early. In the cultural hall of Xili Village, Shuxi Street, Wuyi County, Jinhua City, Zhejiang Province, the sound of people was bustling. Fan Lihua guards the Han River and leads the three armies, guarding the border and protecting the Central Plains, always in her heart... "Three generations of" Fan Lihua "in the village, aged 66, 47, and 11, performed on stage, applauding and cheering continuously. Chen Chao squeezed into the front row, raised his phone, and recorded the scene. Chen Chao is a native of Xili and currently serves as a cultural event host. With the theme of "Appreciating Wu Opera and Tasting the New Year's Flavor", Chen Chao posted this video online and also participated in the Zhejiang New Year Flavor · 2025 Zhejiang Province "Intangible Cultural Heritage Celebrating the New Year in My Hometown" video live event. In such a small village, regardless of age or identity, people love our culture from the bottom of their hearts Chen Chao said, "Cultural identity and cultural confidence make ordinary days more exciting, allowing ordinary people to live with vitality and spirit!" Zhangguying Village, built on the mountain and by the river, has undergone more than 600 years of wind and rain baptism, and still retains more than 1700 Ming and Qing Dynasty residences. On the 23rd day of the twelfth lunar month, the main event of the 2025 National Spring Festival "Village Evening" will be held in Zhangguying Village, Yueyang, Hunan. Watch the 'Village Evening' and visit the Dongting Ancient Temple Fair; Making rice cakes, tasting Hunan style New Year's Eve dinner... The ancient agricultural culture and modern civilization complement each other, radiating new vitality. Taking Zhangguying Village's "Village Evening" as the main venue, the "My Village Evening" and "My Year" mini New Year's "Village Evening" relay live broadcast will be held in 2025. 30 "Village Evening" events full of local flavor and cultural charm will be staged in rotation on the National Public Culture Cloud in Jilin, Henan, Guizhou, Ningxia and other places. From regional 'small joys' to national' big celebrations', with over 800 million online participants, 'village evenings' have gradually become a new trend in rural culture and a new folk custom for rural festivals in the new era Bai Xuehua, Director of the National Public Cultural Development Center of the Ministry of Culture and Tourism, said. On January 14th, the first day of the Spring Festival travel rush, Chengdu East Station was already crowded with people. On this day, 202000 passengers departed from here. According to transportation and other departments, it is expected that during the Spring Festival travel rush in 2025, the cross regional personnel flow in the whole society will reach 9 billion people. Among them, the number of railway passengers sent nationwide is expected to exceed 510 million, with an average of 12.75 million passengers per day; The passenger transport volume of civil aviation is expected to exceed 90 million people; The expected number of self driving trips is 7.2 billion. The 'mobile China' shows both vitality and strength: today, the national comprehensive three-dimensional transportation network has reached 6 million kilometers, the transportation infrastructure network is accelerating its layout, and the spatial and temporal distance of 'home' is getting closer and closer. Reunion in the first half, travel in the second half, and tourism have become important programs for the Chinese New Year. Wang Xiuchun, Deputy Director of the Transport Service Department of the Ministry of Transport, said that from the perspective of travel purposes, there will be a significant increase in tourism volume this year. According to Tongcheng data, on New Year's Eve, the foot traffic of major tourist attractions across the country increased by more than 40% compared to the day before the holiday, with the largest increase in foot traffic for family friendly attractions such as theme parks and cultural relics. After having a reunion dinner on New Year's Eve, visiting tourist attractions with the whole family has become a new choice for many citizens to watch the New Year. To better meet people's travel needs, many cities have launched tourism projects suitable for family travel during the Spring Festival travel rush. The Spring Festival Lantern Festival at Guangzhou Huacheng Square has become a nationally renowned landmark with a festive atmosphere; Tianjin's cruise tourism market has launched a new round of travel boom; Nanjing has launched over 500 cultural and tourism activities to attract citizens to travel with their families... Experience the festive atmosphere of the Spring Festival in the charm of light and shadow, and watching movies has become a "New Year's custom" for many families. At around 3pm on the first day of the Lunar New Year, the ticket hall of Kainuo Starry Sky International Cinema (Colorful City Branch) in Hohhot, Inner Mongolia was bustling with people, and long queues of spectators with their families and families formed. We take our children to watch movies about Nezha. The staff said that all afternoon tickets have been sold out, and only shows after 7:30 pm have tickets available Citizen Xu Yiwei said. According to statistics from the National Film Administration, the box office on the first day of the Chinese New Year was 1.805 billion yuan, with 35.1512 million moviegoers, setting a new record for daily box office and moviegoers. As of the second day of the Lunar New Year, the Spring Festival box office has exceeded 3.1 billion yuan. The New Year not only brings lively "people's faces", but also a thriving "market". The cultural area of Tang Yin's former residence in Taohuawu, Suzhou, is bustling with citizens and tourists, creating a festive and joyful atmosphere. People wear Hanfu, buy lanterns, experience the ancient way of celebrating the Chinese New Year in the intangible cultural heritage exhibition hall, and write New Year's greetings in the bustling market of trendy and creative culture. Have you received the coupon Can I use a consumption voucher? "Such conversations kept popping up at the Gusu New Year Intangible Cultural Heritage Park Expo. This year, Suzhou issued tens of millions of yuan digital RMB cultural and tourism consumption vouchers based on the "Jun to Suzhou" cultural and tourism entrance. On the first day of the Chinese New Year, the intangible cultural heritage park received 34000 visitors and has generated nearly 4 million yuan in online and offline sales since its opening. The bustling New Year's market highlights the popularity of cultural tourism. According to the monitoring of Suzhou Smart Tourism Platform, as of 18:00 on January 29th, the city received a total of 1.544 million tourists, a year-on-year increase of 9.8%. Let us welcome the new beginning of the Chinese New Year with hope and determination, and create a better future for everyone. On the occasion of the Year of the Snake, UN Secretary General Guterres congratulated Chinese people around the world on the new year through video. The strong flavor of the Chinese New Year has drifted across the ocean, and leaders of international organizations and politicians from many countries have sent their blessings. "Chinese New Year" has become a common holiday in the global village. Lanterns are hung high at the Chinese Cultural Center in Budapest, Hungary, exuding a festive atmosphere. At the "Chinese Cultural Experience Day" 2025 "Happy Spring Festival" event, local people enthusiastically shuttle between various "check-in" points, either trying to make butterfly paintings and woodcut New Year paintings, or experiencing painting masks and wearing costumes. At first, I thought it would be very difficult, but later I realized that all I needed to do was blow air and I could see the shape of a rabbit With the help of craftsmen, local girl Liz happily participated in the most popular project of the event, "Sugar Blowers". The "opening method" is lively and rich, showcasing a new look during the ancient Spring Festival in a foreign land. The "Happy Spring Festival" event has held nearly 500 performances in over 100 countries and regions around the world this year, including New Year concerts, square celebrations, Spring Festival temple fairs, and walking New Year's Eve dinners. When the Chinese ballet "Chinese New Year" was performed on the American stage and the Prince Gong's Mansion Museum brought "blessings" to New York, excellent traditional Chinese culture shone brightly through exchange and mutual learning. It's really amazing! I tasted homemade tea powder for the first time On the first day of the Chinese New Year, over a hundred international students from more than 20 countries including Russia, Chile, and Morocco excitedly walked into the Anhui Museum. Through traditional folk customs and intangible cultural heritage projects such as tea picking, dough sculpture, printing, and lacquer fans, everyone spent a fulfilling and flavorful New Year together. The traditional cultural knowledge learned in the classroom has become a "real-life" experience, which has surprised and shocked Wang Li, an international student from Sudan. "The Spring Festival is like a window, allowing me to more intuitively feel the infinite charm of Chinese culture!" Going deep into the world of fireworks, experiencing cultural customs, and using markets, exhibitions, and intangible cultural heritage experiences as the starting point, the "China Tour" trend continues to heat up. Ctrip data shows that during the 2025 Lunar New Year holiday, the platform's inbound travel orders increased by 203% year-on-year. "Young people choose to spend holidays, watch movies, give" lucky money "to their elders, and experience foreign" temple fairs "through the Internet." Gao Wei, President of the Beijing Folklore Society and member of the Beijing Intangible Cultural Heritage Protection Expert Committee, said that these changes have created opportunities for the inheritance of the Spring Festival and further global expansion. 'Nian', the emotional bond that connects individuals with their families, society, and country, is increasingly becoming a bridge for people to connect. Nearly 20 countries have designated the Lunar New Year as a statutory holiday, and about one-fifth of the world's population celebrates the Lunar New Year in various forms. In a world facing more divisions and turmoil, people are more eager than ever in history for the happiness of a holiday - the light of peace, the dream of reunion, and the road home At the New Year celebration held at the United Nations Office at Nairobi, Chinese Ambassador to Kenya Guo Haiyan said. Cherish the common values contained in cultural heritage and safeguard the diversity of human civilization. On the day of thousands of households, the warm light of the Chinese New Year illuminates the path of mutual learning among civilizations, and the chapter of a beautiful era is written. (New Society)