With the changes of the times, the enhancement of social mobility, and the evolution of cultural forms, people are inheriting traditional festival customs while creating new ways of celebrating the New Year that are more in line with modern lifestyles and spiritual needs. From "AI New Year greetings" to "segmented Chinese New Year", from Chinese New Year to World New Year, the Spring Festival has updated its gameplay. Using artificial intelligence to "celebrate the New Year" and enrich the "sense of ceremony", Kunming, the "Spring City", welcomed a rare snowfall before the Spring Festival. Snowflakes are falling outside the window, and children are wearing thick new cotton jackets, waving fireworks sticks in their hands, running with laughter, and the air is filled with the smell of the New Year. Inside the house, Fang Qi, a resident of Wuhua District, Kunming City, is pondering how to write a non conventional New Year's greeting. With the help of AI software, a short and poetic blessing quickly appeared on the screen: "The spring breeze thaws the new mash green, and the auspicious snow brews tea, bidding farewell to the old year. May you hide a thousand mountains of greenery in your eyebrows, and your heart forever remain in the beauty of youth." "This is much more charming than I thought!" Fang Qi smiled and said. In order to make the New Year greetings more ceremonial and innovative, he specially purchased electronic red envelope covers and dynamic greeting cards, accompanied by AI generated blessings, and sent them as his "electronic New Year's goods" to friends. My friends around me also do the same thing, and the way of celebrating the New Year is no longer the same, "Fang Qi said. Not only Fang Qi, but many people have found that AI has quietly integrated into daily life during this year's Spring Festival. From writing blessings to customizing greeting cards, from intelligent customer service to Spring Festival games, technology has brought new vitality to this traditional Chinese New Year custom. "The cover of China-Chic red envelope has sold very well, and more than 4000 people have placed orders for the most popular style." Introduction to a shop specializing in electronic red envelope covers. In 2025, Tiktok's Doubao platform will launch intelligent agents such as "Blessed Snake" and "New Year Picture Doll", which can not only write personalized greetings, but also make voice calls for New Year greetings. Going to reunite, "segmented" Chinese New Year has become a new trend. With the arrival of the Spring Festival holiday, "segmented Chinese New Year" has gradually become a new trend. Many people choose to divide their vacation into two stages: the first stage is to embark on a journey back home two or three days in advance and spend New Year's Eve with their families; The second stage starts from the first and second day of the Lunar New Year, embarking on a domestic inter provincial or overseas short-term vacation journey. Ms. Guo, who works in Hangzhou, is a practitioner of this trend. She first drove back to her hometown in Lin'an, Zhejiang for the Chinese New Year, took her whole family on a trip to another city on the second day of the Lunar New Year, and finally returned to Hangzhou. The specific destination has not been determined yet, it may be decided at the last minute for a spontaneous trip, "she said with a smile. On January 28th, people enjoyed a reunion dinner at a hotel in Fanchang District, Wuhu City, Anhui Province. According to Xinhua News Agency (photo by Xiao Benxiang), Yang Luyong, who works in Yunnan, also chose a "segmented Chinese New Year". He first spent New Year's Eve with local villagers in Yunnan, and after the second day of junior high school, he brought his family to Yunnan to experience the local Pu'er tea culture with his children. There are many people like Yang Luyong who plan the Spring Festival holiday. Check in intangible cultural heritage experience activities, celebrate the authentic Chinese New Year, and "New Year's Flavor Tour" is becoming the top choice for domestic tourists during the 2025 Spring Festival. At the same time, in terms of travel destinations, staying south to avoid the cold and admiring the snow and chasing the light to the north are the mainstream of Spring Festival travel. According to Ctrip data, Harbin, as a popular destination for ice and snow tourism, saw a year-on-year increase of 42% in travel bookings during the Spring Festival period; Southern cold cities such as Kunming, Fuzhou, and Xiamen are also highly favored by northern tourists, with travel booking orders increasing by 118%, 182%, and 96% year-on-year, respectively. From the traditional idea of "having money or not to go home for the Chinese New Year" to the current trend of "leaving as soon as possible after reunion", the "segmented Chinese New Year" is sparking a new trend in people's cross regional mobility. According to the analysis of Qunar Big Data Research Institute, long holidays have given rise to "transitional vacations", where travelers first go home to visit relatives, then travel, and finally return to work and school. Many travelers will quickly and frequently "transition" between multiple places, and the number of travelers who purchase multiple air tickets within 11 days has increased by 50% compared to last year. Sharing the flavor of the New Year, China is also the world's New Year's Eve. At the foot of Mount Tai in Penang, Malaysia, colorful fireworks such as the "Colorful Auspicious Clouds" and the dreamlike "Blue Ocean" from Liuyang City, Hunan Province, bloomed in the sky, and cheers rang out on the scene. People welcomed the arrival of the Spring Festival together in the beautiful fireworks show. At the same time, the custom of celebrating the Spring Festival has spread overseas, attracting more and more foreigners to come to China in person, feel the unique charm of the Spring Festival, go to ordinary people's homes, and spend the Spring Festival with Chinese people. On January 26th, international students displayed the character 'fu' at the Zhongshuge Bookstore in the Italian style district of Tianjin. Xinhua News Agency reporter Sun Fanyue took a photo of 21-year-old Tajikistan girl Feruzha, who is one of them. She came to Beizhen, Jinzhou, Liaoning this year to celebrate the Chinese New Year with local villagers. She experienced the strong Northeastern New Year flavor in northern China by making dumplings, dancing yangko, and cutting window decorations. In the Daluhua Scenic Area of Yiwulu Mountain in Beizhen, the sound of gongs and drums, firecrackers, and local residents dancing traditional Northeastern Yangko dance are lively and extraordinary. Feruzha was infected by the atmosphere on site and joined in to dance the Northeastern Yangko together. She exclaimed, "In Tajikistan, dancing is mainly an activity for young people. In China, the elderly dance yangko with great vitality. Although time has left its mark on them, their hearts are still young." The Spring Festival is not only a lively cultural feast, but also a global exchange event for New Year goods. On the eve of the Spring Festival, at Yiwu West Station, the "foreign New Year goods" in the containers were quickly distributed according to their destinations; At Kunming Changshui International Airport, a batch of 17 tons of live sawedge green crabs from the Indian Ocean are undergoing inspection and will be sent to various parts of the country to become a delicious dish on the Spring Festival table. Every Spring Festival, the demand for imported seafood surges, and this year's orders are already full, "said Tian Xiangfeng, General Manager of Yunnan Shenghang International Trade Co., Ltd. Customs officers conduct supervision and inspection of imported goods at the Kunming Airport port. Chinese made New Year's goods have also entered thousands of households in Vietnam. On the streets of Vietnam, Chinese made lanterns, artificial flowers, scented candles, and snacks can be seen everywhere. "Chinese Dim sum, such as sweet potato, egg yolk pastry and meat floss Dim sum, are very popular with Vietnamese young people." The head of a Vietnamese consumer goods manufacturer said that the popularity of e-commerce platforms makes it easier to import Chinese goods. (New Society)