Ice and snow sports continue to heat up in China, and skiing has become a new choice for more and more people to relax and vacation. As the Spring Festival approaches, it is the perfect time for ice and snow tourism in Altay, Xinjiang. The reporter walked into the national 5S level ski resort located in the city - Altay General Mountain International Ski Resort, and felt the "ice and snow heat" inside. When Zhang Xin, the driver of the snow truck, finished work, it was already four or five o'clock in the morning on Lunar New Year's Eve. At around 11pm the night before, the night ski resort closed for business. Zhang Xin and 8 colleagues drove a snow roller to maintain the ski slope. The entire snow trail is about 70 kilometers long, with narrow ones being four to five meters wide and wide ones reaching around sixty meters. As long as you work on the snow trail, you hardly stop Zhang Xin, 39 years old this year, has been working at Jiangjunshan Ski Resort for over ten years, witnessing the development and growth of the resort from a barren mountain to a popular destination for skiing tourism. The latest statistics from the cultural and tourism department of Altay region show that during the 2024-2025 snow season, since the start of skiing in mid November last year, the Jiangjunshan International Ski Resort has received more than 530000 visitors, a year-on-year increase of about 20%. Snow friend Wang Jiaming and a few friends raced down from the peak at an altitude of over 1300 meters, shining brightly. In addition to skiing, we also plan to explore more and experience the cultural atmosphere here. "This young person from Ningbo, Zhejiang is celebrating Chinese New Year for the first time in Altay, Xinjiang. "In China, the snow conditions in the Altai Mountains are second to none." Wang Jiaming's skiing trajectory started in Canada and has been in 5 snow seasons. Last snow season, he was attracted by online videos about skiing in Altay and took a two-week leave to fly to Altay to experience the charm of skiing on the snowy mountains. At the beginning of the new snow season, he chose to stay and ski in Altay until now. Xie Wenli has spent her Spring Festival in Altay in recent years. As a migratory bird during the snow season, the 30-year-old spends almost half of her time in Xinjiang every year. It was in the snowy Altay Mount Taishan that Xie Wenli learned to ski and later passed the qualification of ski instructor to help more people enjoy the fun of ice and snow. Not long after the start of this snow season, she passed the interview and became a translator at the General Mountain Ski Academy. This is closely related to the international business development of the ski resort. With the increasing popularity, snow enthusiasts from Singapore, Malaysia, Thailand, South Korea, and other places have also come to the Jiangjun Mountain International Ski Resort. In addition, the ski resort also maintains cooperative relationships with coaching teams in Europe. To enrich the skiing experience for snow enthusiasts, Jiangjunshan International Ski Resort also has multiple ski parks with different styles. The team led by local youth Halmubek Habken is responsible for the design, construction, and daily maintenance of the ski resort park. Every afternoon around 5:30 pm, Halmubek and his companions bring specialized tools, step on skis, and slide to different areas to flatten and shape the ski jumping platform one by one, giving them a brand new look to welcome new snow enthusiasts. The Spring Festival holiday is the peak season for skiing, and our workload will definitely increase Hailmubek, who loves skiing, smiled and said, "But being recognized by snow enthusiasts from all over the world is so fulfilling." Waves of cheers and music came from the mountaintop viewing platform, and the long-awaited "sunset party" reappeared. Under the blue sky in the evening, the sunset dyed the snow capped mountains into gradient colors, and hundreds of snow enthusiasts and tourists swayed and danced to electronic music. On site host Li Quan stood high with a microphone in hand, constantly interacting with everyone, creating a rising atmosphere. We want to add icing on the cake to General Mountain. A few days ago, there was a cold wave and the performance was still as usual. The Spring Festival needs this stage even more to set the atmosphere Starting from the 2023-2024 snow season, with the exploration and efforts of Li Quan and his team colleagues, the popularity and attractiveness of the "Sunset Party" have greatly increased, and now many travel agencies have made it a check-in project. After more than an hour of 'sunset party', everyone was still immersed in joy and staggered out. At the foot of the mountain in the urban area, the lights are on; The snow trail on the mountain is as bright as day, and snow enthusiasts are lining up in long lines, eager to start night skiing. (New Society)