The offline launch ceremony of the "Tourism Welcoming Spring and Leisure New Year" -2025 New Year Tourism and Leisure Promotion Activity, hosted by the Resource Development Department of the Ministry of Culture and Tourism and the News Center of the Ministry of Culture and Tourism, was recently held in multiple parts of the country. This event is an important part of the Spring Festival theme activity of the Ministry of Culture and Tourism's "Celebrating the New Year with Joy" campaign. It starts from the 20th day of the twelfth lunar month and lasts until the 15th day of the first lunar month, aiming to provide richer tourism products, carry out more diverse activities, meet the holiday travel needs of the general public, promote the prosperity of the cultural tourism market, and stimulate tourism consumption. During the event, the cultural and tourism administrative departments of all provinces (districts, cities) and Xinjiang Production and Construction Corps will be fully linked, and all media platforms will actively participate. Through the combination of online and offline, they will recommend distinctive tourism products from all over the country to the general public, including high-quality scenic spots, resort areas, leisure blocks, classic red tourism scenic spots, key villages and towns of rural tourism, new space for immersive experience of smart tourism and other products, especially the newly assessed 5A scenic spots, national tourism resort and the United Nations World Tourism Organization's "Best Tourist Village", including more than 500 themed ice and snow tourism, climbing and sightseeing, praying for the New Year, folk custom experience, rural tourism, hot spring soup, food experience, parent-child fun and so on lines, as well as ice and snow carnival, night parade light show, China-Chic market, tug of war on ice, winter fishing experience 22000 unique activities such as city strolls and desert gate explorations. Tourists can also participate in topic discussions initiated by media platforms, sharing good scenery, flavors, objects, gifts, and various experiences. The main venue of this event is located in Zhengding Ancient City, Shijiazhuang City, Hebei Province. 20 provinces (regions, cities) and Xinjiang Production and Construction Corps have set up sub venues in nearly 30 cities, creating a strong atmosphere of shared happiness and harmony between hosts and guests. The launch ceremonies of various venues are often based on scenic spots, resorts, or ancient cities, promoting unique tourism products and routes, and supporting activities such as dragon and lion dances, opera performances, lantern festivals, and markets. (New Society)