The Golden Opportunity of Silver Hair Economy
2025-01-23
In Zhaojialou Community, Jianguomen Street, Beijing, the "market" has a different "way of opening" - on the 8th of each month, various service providers such as "medical, food, housing, transportation, and entertainment" come to "set up stalls", providing daily life services such as hairdressing and sewing, professional consulting on financial management, legal rights protection, tourism, and selling products such as health drugs and local cuisine, with everything available; The community's "energetic elderly" are competing to become volunteers, repairing bicycles, measuring blood pressure and blood sugar, and showcasing their strengths... Focusing on the needs of the elderly, they deliver goods and services to their doorstep, and the "elderly market" brings a lot of convenience to the lives of the elderly in the community. The establishment of community platforms, corporate performances, participation of the elderly, and benefits for all parties... This small "elderly friendly market" not only reflects the efforts to build an elderly friendly community, but also contains inspiration for doing a good job in elderly care services. Community has great potential to make elderly life happier. Currently, China has entered a moderately aging society, with a large scale, deep degree, and fast pace of aging. According to statistics from the National Health Commission, over 90% of elderly people tend to choose home-based elderly care. As the basic social unit outside the family and the daily living and activity place for most elderly people, the community is an important part of elderly care, closely related to the quality of life of the elderly in their later years. Expanding the effective supply of community elderly care services can provide strong support for home-based elderly care. What can communities do? Under the grid management mechanism, community workers can "move around frequently" and "sharpen their eyes" in daily management and services, which can better understand the urgent needs and concerns of the elderly. At the same time, the community can fully leverage its role in connecting and integrating resources, achieving the goal of "grasping fingers into fists" in "building good relationships". For example, the Zhaojialou community has extensively mobilized more than 40 units such as banks, universities, and property management companies to participate in volunteer services for the elderly. Some units have installed handrails in the homes of disabled elderly people, while others directly "claim" difficult elderly people. It has been proven that as long as the community "sets up a platform", "performers" often respond to every call. The community takes the lead in organizing and complementing the strengths of all parties, showcasing their respective abilities in public welfare activities such as the "Elderly Assistance Market", love meals, and medical care companionship for elderly disabled people. This not only makes up for the lack of human and material resources in the community, but also better meets the diverse needs of the elderly population. Mo Dao Sang Yu Wan, the sky is still filled with rosy clouds Older people are not only objects of care and attention, but also active participants in economic and social development. Integrating into society through volunteer service, skill teaching, cultural and sports activities, while meeting basic needs, is an important source of happiness and value in elderly life. Zhaojialou Community has established the "Silver Age Butler Volunteer Team" to make the residual heat more "hot"; Jimsar County in Xinjiang has established a "Rural Mutual Aid Happiness Home" to provide mutual assistance for elderly people living alone who have self-care abilities; Yuetang District, Xiangtan, Hunan Province, relies on platforms such as the community's "Silver Hair Talent Studio" to empower grassroots governance with the power of silver hair... Observing local practices, it can be seen that innovating the social participation mechanism of the elderly group, stimulating the enthusiasm for mutual assistance among silver and elderly people, is enabling more elderly people to enjoy and contribute in their old age, while bringing many benefits to social development. The data also confirms that as of July 2024, the total number of elderly volunteers participating in the "Silver Age Action" nationwide has exceeded 7 million, benefiting over 400 million people. From the happy lives of elderly people around us, we can see the golden opportunities of the silver economy, but we still need to put in effort to 'dig for gold'. Today, more and more elderly people who understand technology, love fashion, are energetic, and value quality are driving the continuous updating and iteration of elderly care needs, shifting from survival oriented to enjoyment oriented. On online shopping platforms, live streaming devices, photography equipment, smart products, pet food, etc. have become the "new favorites" of the elderly. By being closer to the lives of the elderly, gaining a deeper understanding of their needs, and better grasping the new characteristics and trends of silver age consumption, we can better promote the quality and expansion of the silver economy. From the lively "elderly assistance market", to the warm "elderly canteen", and to the colorful "silver age classroom", there is a vast space for filial piety and elderly assistance. By thinking more and implementing practical measures, we can better meet the needs of the elderly for a better life, and provide them with more sense of gain, happiness, and security. (New Society)
Edit:Chen Jie Responsible editor:Li Ling
Source:People's Daily
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