According to a report in the Workers' Daily on May 28th, the Cyberspace Administration of China recently issued a notice to clarify work requirements from multiple dimensions, including blocking the spread of "box opening" information, improving warning mechanisms, increasing punishment, optimizing protection measures, and strengthening publicity and guidance, urging local cyberspace departments and website platforms to further strengthen the rectification of "box opening" problems. At the same time, a special deployment meeting was held, requiring microblog, Tencent, Tiktok, Kwai, Baidu, Xiaohongshu, Zhihu, Bilibili, Douban and other key website platforms to implement various tasks according to the notice, earnestly fulfill the main responsibility, and resolutely combat the "open box" disorder with a "zero tolerance" attitude. 'Box opening' is a new form of online violence that maliciously collects and discloses private information such as others' names, photos, home addresses, phone numbers, social media accounts, and even incites netizens to attack and insult. For some time now, "unboxing" has been spreading in the online space. Due to differences in opinions or conflicts of interest among netizens, information that should have been protected has been exposed recklessly. Victims include both public figures and ordinary netizens, often falling into a state of "social death". This time, the Cyberspace Administration of China has once again dealt a heavy blow to the chaos of "unboxing", pointing directly to the core of the problem: website platforms must shoulder their main responsibility and "lock" personal information. Why is website platform crucial? The answer lies in the interweaving of technical logic and business logic. Algorithms accurately push content, massive information spreads rapidly, and netizens and users interact in real-time... Social platforms, short video websites, forums and communities are not only the hubs of information flow, but also the "gatekeepers" of the online ecosystem. However, some website platforms, in pursuit of traffic and user stickiness, have long been in a passive state of regulating "unboxing" related content, perfunctory in reporting and feedback, and even condoning the secret dissemination of "unboxing" tutorials and transaction information. To some extent, the "turning a blind eye" of website platforms has accelerated the spread of chaos. The Cyberspace Administration of China emphasizes a "zero tolerance" attitude and urges website platforms to implement their main responsibility for information security. Essentially, this is to promote website platforms to internalize compliance requirements into operational guidelines, prioritize maintaining the network ecosystem over commercial interests, prioritize user rights over traffic, and truly build a firewall that resists "unboxing". At the operational level, website platforms should establish and improve information review mechanisms, introduce technological means to monitor and intercept content related to "unboxing" in real time, blur personal privacy information, and manage user posted content in a graded manner; Popularize personal information protection knowledge through pop-up prompts, security guidelines, and other forms, and establish a priority channel for handling privacy infringement complaints to help users avoid the risk of being opened. Long term governance cannot do without rigid constraints. The Cyberspace Administration of China announced that "three large website platforms have been punished in accordance with the law and procedures", releasing the regulatory determination to "take action seriously". In the Internet era, the harm brought by "opening the box" to individuals affects everyone's sense of network security. We look forward to the website platform truly taking on the responsibility of being the "guardian", maximizing the compression of the survival space for "unboxing" black products, and restoring a clear online environment. (New Society)