The latest data from the Ministry of Commerce shows that after the implementation of the "Implementation Plan for New Subsidies for Mobile Phones, Tablets, and Smart Watches (Bracelets)" for four months, subsidies for digital products such as mobile phones have exceeded 50 million. According to data from the National Home Appliance Trade in and Mobile Phone Purchase Information System of the Ministry of Commerce, as of May 22, 48.848 million consumers have purchased 51.483 million digital products such as mobile phones, driving sales of 143.26 billion yuan. From the perspective of purchasing new data, the subsidy policy has driven holiday consumption to become more popular. During the Spring Festival, Qingming Festival, and May Day holidays, the daily sales of mobile phones priced below 6000 yuan nationwide increased by 18.5% compared to non holidays; During the May Day holiday, the sales volume and revenue of mobile phones priced below 6000 yuan in China increased by 22.7% and 20.1% respectively compared to the previous week, while the sales volume of mobile phones in 11 provinces including Shandong, Sichuan, and Hubei increased by over 40% compared to the previous week. Consumers aged 20 to 40 are the main consumer group, accounting for 62.8% of mobile phone purchases. According to third-party data, driven by the subsidy policy for purchasing new digital products such as mobile phones, the consumption structure has shifted towards the mid to high end. From January to April 2025, the sales volume and revenue of mobile phones priced below 6000 yuan in China increased by 4.8% and 14.8% respectively year-on-year; The sales volume of mobile phones priced from 2000 yuan to 4000 yuan and from 4000 yuan to 6000 yuan increased by 13% and 43% respectively year-on-year. From the perspective of supply side data, taking Dongguan, where electronic information manufacturing is the largest pillar industry, as an example, driven by subsidy policies, the cumulative retail sales of communication equipment by units above designated size in the city increased by 75.3% from January to April 2025, with a 97.5% increase in April. The Ministry of Commerce stated that in the next step, it will continue to work with relevant departments to organize and implement the subsidy policy for purchasing new digital products such as mobile phones, guide local governments to optimize the subsidy process, enhance consumer experience, strengthen risk prevention, ensure financial security, and improve the quality and efficiency of policy implementation. (New Society)