Recently, the 21st China (Shenzhen) International Cultural Industry Expo (referred to as "ICIF") was grandly opened at the Shenzhen International Convention and Exhibition Center. The collective appearance of the "One General, Three Points" section of the China National Version Pavilion has become a major highlight of this year's Cultural Expo, attracting the attention of countless viewers. The Central Museum has launched the "Nezha Roars in the Sea - China National Version Collection Nezha Theme Version Exhibition" at this cultural expo, showcasing over a hundred cultural and creative products with rich content and innovative designs, attracting the attention of many visitors. The exhibition carefully selects more than 90 exhibits, covering rare ancient books, high-quality comic strips, audio-visual materials, etc., presenting the rich connotation and evolution of the mythological image of Nezha from multiple perspectives and angles. The cultural and creative product area showcases over a hundred high-quality cultural and creative products, including Chinese high-end handicrafts, learning and office products, and lifestyle decoration products. Among them, the cultural and creative treasures of ancient books such as the "West Tower Sute" and the "Complete Book of River Management" have a profound cultural heritage and unique collection value, and have attracted much attention; Handmade crafts such as "Version Four Seasons" refrigerator stickers, ceramic constellation lights, oracle bone inscriptions and zodiac cloisonn é enamel paintings are exquisitely crafted and uniquely designed, and are deeply loved by audiences. The Xi'an branch presents a visual feast of gold and stone culture to the audience with the theme of "Shaanxi Gold and Stone Version Special Exhibition". In the exhibition area, precious versions such as stone rubbings and inscriptions complement cultural and creative products, jointly showcasing the profound historical and cultural heritage of Shaanxi region. The cultural and creative products of the Xi'an branch are based on "gold and stone" and are divided into five main themes: Wenji Pavilion series, Stele Tuo series, Wadang Tuo series, Bronze Inscription series, Coin series, etc. More than 40 cultural and creative products have been selected. These cultural and creative products are designed with novelty and cleverly incorporate elements of stone and stone culture, allowing the audience to experience the unique charm of stone and stone culture while appreciating. The Hangzhou branch takes "Jiangnan Culture, Elegant Song Charm" as its theme, presenting the unique aesthetic charm of Jiangnan to the audience. In the exhibition area, the manuscript of Dai Dunbang's "The Legend of the White Snake" is carefully selected, and the exhibition "West Lake Dream Search · Joyful Meeting of Ascending Officials" is planned, accompanied by the exhibition of "Leifeng Pagoda Classic Scroll", allowing the audience to immerse themselves in the profound cultural heritage of the version. The Hangzhou branch delves into the Jiangnan version of culture, Song Dynasty aesthetics, and intangible cultural heritage techniques, with a focus on showcasing products such as elegant Song Dynasty text tea. These cultural and creative products are exquisitely designed and rich in cultural connotations, allowing the audience to appreciate the unique charm of Jiangnan culture while savoring it. The Guangzhou branch uses culture as the pen and interaction as the ink to depict a picture of deep integration of culture and experience for the audience. In the exhibition area, a "Exhibition of Ancient Books and Ming and Qing Dynasties Versions from Outside the Region" will be planned and launched, showcasing the Ming Dynasty engraved editions of "Records of the Grand Historian and Commentary on the Forest" and "Commentary on the Biography of Gongyang in the Spring and Autumn Period" on site. In the cultural and creative products and interactive area, the Guangzhou branch has attracted many visitors to participate by designing multiple color seals based on special exhibitions. These color coded seals combine classic patterns, excellent songs, and interactive forms loved by the audience, allowing them to experience the unique charm of cultural and creative products through hands-on experience. In addition, the Guangzhou branch also exhibits more than 30 cultural and creative products, meeting the diverse needs of audiences for cultural and creative products. In addition, a dedicated collection and negotiation area is set up within the exhibition area, aiming to further expand the collection of versions for the China National Version Pavilion through the exchange and cooperation platform provided by the China International Cultural and Art Fair, and fulfill the mission of inheriting the Chinese cultural heritage. (New Society)